Dec
05
Apple: Homework
Posted in: Uncategorized
Dec
05
Amazon Backs Trade Publication’s Hollywood Diversity Effort
Posted in: UncategorizedThe Hollywood Reporter has created a two-year training program that aims to increase the number of movie and television executives of color.
Dec
05
TimeTo campaign urges adland to draw a line at office Christmas parties
Posted in: UncategorizedActivity by Lucky Generals shines a light on sexual harassment in the industry during the festive period.
Dec
05
Facebook’s F8 2019 Is Set for April 30 and May 1
Posted in: UncategorizedF8 2019, Facebook’s annual developer conference, will be held at the McEnery Convention Center in San Jose, Calif., April 30 and May 1. Information and updates are available via the event’s website, where developers can also opt to be notified when registration opens. Major announcements are the norm at the social network’s annual confab: 2018:…
Dec
05
Poor Work-Life Balance, ‘Somber Atmosphere’ Pull Facebook Down 6 Spots on Glassdoor’s List
Posted in: UncategorizedThere’s little debate that Facebook had a tough year in 2018, but have all the crises faced by the social network taken their toll on the work-life balance for employees? Job and recruiting site Glassdoor revealed that Facebook fell from the top spot on its Best Places to Work in 2018 list to No. 7…
Dec
05
Skol convoca mulheres para movimento por igualdade de gênero no mundo da música
Posted in: Uncategorized
Para incentivar a indústria fonográfica a olhar para mais talentos femininos, a Skol lançou o manifesto #ChamaAsMinas, ação que potencializa a iniciativa do Women’s Music Event (WME), premiação criada para aumentar o protagonismo da mulher na música. A plataforma do WME vem para mostrar que há muitas mulheres trabalhando em diferentes áreas do cenário musical, …
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Dec
05
“Nosso olhar não pode desviar do contexto político do país” afirmam diretores de “Tinta Bruta”
Posted in: Uncategorized
Exibido pela primeira vez no Festival de Berlim, “Tinta Bruta” é dos mesmos diretores de “Beira-Mar”, os gaúchos Filipe Matzembacher e Marcio Reolon. Ambos os filmes trabalham a homossexualidade de seus protagonistas, mas de formas distintas. Enquanto a obra de 2015 focava mais no processo de autodescoberta de um jovem homossexual, o de 2018 está mais …
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Dec
05
CCXP 2018: Braincast e Mamilos ao vivo!
Posted in: Uncategorized
Esperamos você para gravações ao vivo dos nossos podcasts
O post CCXP 2018: Braincast e Mamilos ao vivo! apareceu primeiro em B9.
Dec
05
Aidsfonds: For the Love of Love
Posted in: Uncategorized
Film
Aidsfonds
Advertising Agency:N=5, Amsterdam, Netherlands
Strategy:Bastiaan Weers
Creative Directors:Thijs Bontje, Daniël Te Lindert
Creatives:Gabriela Nouws, Leon Ragetlie
Account:Judith Lavalette, Brenda Rangel
Tv Producer:Lotte De Rooij
Production Company:Cake
Director:Madja Amin
DoP:Noel Schoolderman
Editor:Emiel Nuninga, Govert Janse
Music:Raven Aartsen
Post Prod:The Ambassadors
Sound:The Ambassadors
Voice:Ray Fuego
Dec
05
Audi: Audi E-xperience
Posted in: Uncategorized
Online
Audi
Prophets and Audi are launching Audi e-xperience: a groundbreaking app that shows you how electric driving can impact your mobility based on your trips with your traditional fuel car. A well-considered premiere with the launch of the first fully electric Audi just around the corner.
Advertising Agency:Prophets, Belgium
Creative Director:Sam De Win
Creative Strategist:Björn Joos
Copywriter:Tine Sinnaeve
Account team:Jeremy Demoor, Amaury Thomas
Project Manager:Stijn Bonjean
Design:Paul Joly, Frederik Draulans
Development:Tom Bruyneel, Samuel Joos
Dec
05
Book Aid International: Reading ‘Where The Wild Things Are’ In The Great Rift Valley
Posted in: Uncategorized
Film
Book Aid International
In northern Kenya’s vast Great Rift Valley, the village of Lagam sits nestled within the cliffs. Poverty and illiteracy are high but families hunger for education. Even so, 12 year old Pascalia loves to read – and every child loves a great story.
Pascalia is one of the estimated 29 million people around the world who has beautiful, brand new books to read because of UK charity Book Aid International.
Find out more about Pascalia and people like her or help send the next book by visiting bookaid.org.
Production Company:Raw
Producer:Amber Parsons
Director:Lee Jones, Amber Parsons
DoP:Lee Jones
Editor:Lee Jones
Grade:Coda Post Production
Sound Design:Gustaf Jackson
Dec
05
McDonald’s: Hamburger Menu Takeover
Posted in: Uncategorized
Online
McDonald’s
Advertising Agency:We Are Unlimited, USA
Chief Creative Officer:Ari Weiss, Toygar Bazarkaya
DDB:Ari Weiss
North America:Ari Weiss
We Are Unlimited:Toygar Bazarkaya
Chief Technology Officer:Alexander Rhea
DDB North America:Alexander Rhea
Executive Creative Directors:A. Chris Moreira, Mark Scholler
Associate Creative Director:Jon Leachman, Jon Pliego, Jeff Barry
Art:Jon Leachman, Jon Pliego
Copy:Jeff Barry
Copywriter:Sarah Dembkowski
Art Director:Georgia Taylor
Account Supervisor:Carly Richter
Group Account Director:Chris Bergen, Erin Kienast
Integrated Project Manager:Andy Sandrick
Lead Developer:Ryan Carlos
Digital Art Director:Jim White
Digital Copywriter:Patrick Winegar
Vp:Justin Hood
Platforms and Partners:Justin Hood
Talent Manager:Shirley White
Motion Graphics Designer:Shane Swinnea
Senior Motion Graphics Designer:Chris Guy
Production Company:We Are Unlimited
Director:Nikki Calabrese
DoP:Jake Wilganowski
Audio Supervisor:Jack Cline
Production Coordinator:Christopher Martin
AC:Blake McNay
Editor:Mike Schwab
Audio Engineer:Justin Mayer
Media Supervisor:Kelly Martin
Media Coordinator:Marianna Bonadonna
Media Partner:Reddit
Brand Strategist:Kyle Rogers
Account Manager:Anthony Gaba
Dec
05
Do paid endorsements sell product?
Posted in: Uncategorized
There has been a great deal of discussion around influencer marketing and its effectiveness and validity. The industry is filled with communications professionals who swear by it, and other digital experts who say it’s ineffective because consumers realize they’re watching a paid endorsement and so tune it out.
My own analysis suggests that those in the latter camp are wrong.
I’ve long been a skeptic of the impact of sponsored versus organic content, but I couldn’t ignore the fact that my own millennial circle was consuming, sharing and engaging with influencer content. They didn’t seem to care whether it was labeled as #sponsored or not. And over the past several years, I’ve partnered with brands that participate in hundreds of influencer campaigns that led me to appreciate this approach.
Dec
05
BBC: World Cup
Posted in: Uncategorized
Throughout history, societies have recorded moments of importance in rich tapestries. And there’s not much more important than the FIFA World Cup. So we created a tapestry of our own – a 7 metre long piece of art commemorating the history of the world’s favourite tournament. But we didn’t stop there. We also made a film that brought that tapestry to life.
The film is made up of over 600 unique frames, each designed, illustrated and the painstakingly embroidered. The feat, never before attempted at this scale, required the employment of nearly every embroidery machine in London, all working 23 hours a day for a period of three weeks. The spot features a special arrangement of Russian folk song Oche Chernye recorded at Abbey Road with an iconic performance from Sir John Tomlinson. It aired at half-time of the FA Cup final. And the tapestry was hung in the National Football Museum in Manchester.
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