As ABC and the Academy of Motion Picture Arts and Sciences try to stop the Oscar’s steep ratings declines–the 18-49 audience, which had already hit an all-time low in 2017, fell another 25 percent during March’s telecast–they have tapped a new celebrity host who seems to have the Midas touch with brands: Kevin Hart. And…
The iPad just got run over by a Microsoft-branded metaphorical reindeer. Sort of. Just in time for the holiday shopping season, the anti-Silicon Valley company has chosen one of the most obnoxious Christmas songs to showcase its promising new tablet. Set to the tune of “Grandma Got Run Over by a Reindeer,” Microsoft calls out…
The NBA and digital entertainment company BroadbandTV, or BBTV, are launching a new YouTube channel today that takes viewers behind the scenes to meet their favorite NBA players and influencers. The channel is called NBA Playmakers and will feature original shows. “This community of creators has become part of the NBA family and has helped…
Social media management platform Hootsuite shared five trends that it sees for the sector in 2019. Hootsuite chief marketing officer Penny Wilson discussed the social media industry’s experiences in 2018 and what she and her company see in the cards for 2019. “In many ways, 2018 was a tumultuous year for brands, marketers and customer…
Como tudo nessa vida, administrar o turismo de uma cidade não é exatamente uma tarefa simples. Especialmente nas grandes metrópoles e capitais, a contínua necessidade de proporcionar novas atrações e fomentar o interesse do público (seja ele nacional ou estrangeiro) pela visitação é o que leva muitos governos e prefeituras a mostrarem tanto interesse em …
O post Placa “I Amsterdam” é retirada de Amsterdã por atrapalhar o turismo da cidade apareceu primeiro em B9.
Mobile
Pepsi
Our aim was to create an unusual, innovative and engaging activation to support global Pepsi summer campaign. Pepsi is known for its bold and creative advertising approach. That’s why we decided to use in summer campaign a Shazam technology, which is totally new for Ukrainian market. Users were able to Shazam the TV ad and get to the mobile promo site. To memorize every summer moment users were offered to make a photo and add a suitable emoji and share it with the whole world.
Advertising Agency:Havas Digital, Kiev, Ukraine
Ceo:Denys Lohvynenko
Creative Director:Oleksii Morozov
Senior Copywriter:Inna Mazura
Senior Account Manager:Liza Shoma
Senior Designer:Daria Svetlova
Promo, Online
Lion
To dramatize and communicate the essence of the brand “Discover your Wild Nature”, we decided to glue into one combination all the trends, formats, and activities that currently attract the TA: extraordinary and popular bloggers, Versus Battle formats, cosplay, video games, and hate watching. A fighting-game-style promotional website has become the focus of the communication. We posted there the video challenges of our Ukrainians heroes: wildDurnev and wildMurafa. Over a period of a month, the users came up with challenges for them of any degree of weirdness, complexity, and improbability. Each week, each hero got one challenge from the list of challenges created by the users.
Advertising Agency:Havas Digital, Kiev, Ukraine
Ceo:Denys Lohvynenko
Creative Director:Oleksii Morozov
Art Director:Anastasia Kunts
Senior Copywriter:Inna Mazura
Senior Account Manager:Olena Nekrasova
SM Manager:Mariia Shlyakhova
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
“Friends” debuted in 1994, when Bill Clinton was in the White House, Michael Jackson was married to Lisa Marie Presley, and Justin Bieber was wearing diapers. But in today’s streaming era, “Friends” is still hot content. As Ad Age’s Anthony Crupi writes, fans panicked this week at the suggestion the old NBC show might no longer be available on Netflix in 2019. But phew! everything will be OK. Under a new agreement with owner Warner Bros., the sitcom about a group of beautiful-but-goofy New Yorkers “will remain in the Netflix library through next yearwhereupon it is expected to make the jump to its parent company’s new digital offering,” Crupi writes.
Estrella Jalisco, a beer imported from Mexico by Anheuser-Busch InBev, says it figured out a way to erase some of the vitriol hurled at Mexicans on Facebook.
According to Greenpeace East Asia, more than 17 million pieces of waste plastic are flushed into the sea via Hong Kong’s Shing Mun River every year.
Mandy Barker, Hong Kong Soup:1826. Transform. Recovered Transformers action figures reflect the inadequate disposal of children’s plastic toys. This group sends the message to transform the habits and behaviour of the younger generation in Hong Kong, with the emphasis being to take action. Part of a collection recovered from various beaches over 3 years
Mandy Barker, Hong Kong Soup. Video by Shirley Ying Han
Mandy Barker, a photographer who keeps on reinventing the artistic language to raise awareness around the plastic catastrophe, has been collecting plastic detritus from over 30 beaches in Hong Kong between 2012 and 2015.
The type of waste she selected echo not only the type of products that found their way into local water streams, they also closely relate to the traditions and culture of Hong Kong: manufactured toys, food wrappers, fake flowers and even hazardous medical objects, agricultural and fishing related debris.
Barker then worked in her studio to compose striking photographs that play with the tension between an immediate aesthetic attraction and the emotional, nauseating response to water pollution.
The series is called Hong Kong Soup:1826 because over 1,826 metric tons of municipal plastic waste goes into landfills every day in Hong Kong. The precise number reflects the artist’s ambition to be scientifically accurate. “It is essential to the integrity of my work that I don’t distort information for the sake of making an interesting image and that I return the trust shown to me by the scientists who have supported my work,” she told Lensculture. “Although aesthetics are important, it has more to do with representing the facts of how we are affecting our planet and changing its environments irreparably.”
Mandy Barker, Hong Kong Soup:1826. Lotus Garden. A collection of different species of discarded artificial flowers that would not exist at the same flowering time in nature and should not be found in the ocean. The lotus flower reflects early connotation of beauty in China
Mandy Barker, Hong Kong Soup:1826. Birds Nest. Ingredients; discarded fishing line that has formed nest-like balls due to tidal oceanic movement. Additives; other debris collected in its path.
Mandy Barker, Hong Kong Soup:1826. Poon Choi. Ten objects of municipal waste collected from twn beaches that relate to Hong Kong’s traditional New Year’s dish: Poon Choi. The dish is comprised of ten layered infredients that go into a one-pot meal. Includes: child’s sandal, mannequin hand, race duck, ribbon, spectacle frame, toy dinosaur, fishing float, shipping tag, pocket game & toy boat. Collected from 10 beaches in Hong Kong, November 2013
Mandy Barker, Hong Kong Soup:1826. Zongzi. Miniature plastic imitation sticky rice packages found in the sea. Zongzi, or Zong, are traditionally made from bamboo leaves and thrown into the sea as part of the Dragon Boat Festival in Hong Kong. Recovered from Tai O Beach, Lantau Island
Mandy Barker: Hong Kong Soup is at the Centre for Chinese Contemporary Art in Manchester until 20 January 2018.
Previously: Plastic plankton, the Anthropocene’s emblematic “microorganism”.
As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
Don’t read the latest developments in our industry as the end of glory and relevance.
All the big issues in adland this month.
They’re the kings, the men behind the team behind those epic John Lewis Christmas ads; the guys who rewrote the rules and made appointment-to-view TV ads cool again. They run the best agency, they’ve been fêted with the world’s biggest gongs. So why exactly are David Golding and James Murphy going to the well again?
We all have one. But it’s equally important to remember that we can have cheerleaders, too.
Organisation launches initiative to urge women in the creative industries to raise their profile.
Diageo brand’s activation runs for two weeks.
‘The pace of substantive change has been too slow’, agencies told.
Tham Khai Meng’s successor will be based in Mumbai.
Wingstop Inc. has picked Leo Burnett Chicago and 3Headed Monster as its new creative agencies as the restaurant chain keeps pushing for growth.
The chicken wing restaurant, which has more than 1,200 locations globally, says Leo Burnett Chicago is its new lead creative agency. The Publicis Groupe shop will handle integrated marketing communications strategy, including advertising, promotion, measurement and optimization efforts.
Local marketing for Wingstop’s franchisees, meanwhile, will be handled by 3Headed Monster, which like Wingstop is based in Dallas. Barkley was Wingstop’s prior creative shop. Publicis’ Starcom continues as Wingstop’s media agency.
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