Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end.
The nominees will be announced at 8:15 a.m. Eastern. “A Star Is Born” and “Black Panther” are favorites.
This year was all about brands learning who to work with, but in 2019 the focus will be on how to activate them.
The care and craft that go into a big glossy ad should also be put into all consumer touchpoints.
Brands operating in less mature programmatic media markets need to establish direct relationships with publishers, global study warns.
Property portal looks to drive differentiation and growth.
A yellow ad has publishers seeing green following a multi-million dollar programmatic blunder.
On Tuesday at about 7 p.m. ET, many publishers both in the U.S. and Australia saw many–if not all–of their ad slots filled with display ads featuring nothing but the color yellow. They were up for 45 minutes.
The costly mistake occurred during a Google training program when an employee accidentally purchased the 300×250 ad units, the sources said. Publishers who checked their logs saw the advertisements came from theiconic.au.com, an Australian retailer.
(TrendHunter.com) Boring Girl Vintage is yet another activation that embraces the beauty to be found in pre-loved clothing. Tapping into decades of iconic fashion, the e-commerce platform gives access to Clueless-…
International Women’s Day (March 8) was 2018’s most-talked-about moment on Facebook. Research manager Sheida Neman revealed in a blog post that conversation was generated by women and men, and “a wide range of topics, issues and causes related to women” were discussed, not just the day itself. After the school shooting in Parkland, Fla., survivors…
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LATIS
Lagos residents spend too long held up in Traffic. The LATIS app helps with new routes to all destinations. The realities of the everyday road user have been cleverly illustrated here.
Advertising Agency:DDB, Lagos, Nigeria
Creatives Directors:Chuka Anthony Obi, Duzie Ikwuegbu
Associate Creative Directors:Seyi Owolawi, Ayotunde Ishola
Art Director:Ifeoma Okonma
Illustrator:Ifeoma Okonma
Copywriter:Aimien Evbodaghe
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When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role for a career journalist, selling the magazine turned out to be a great calling for Felsenthal, who joined the publication six years ago following stints at the Daily Beast and the Wall Street Journal.
“It was my first experience with investment banking and hopefully last,” he jokes in the latest episode of the Ad Lib podcast. “It was great for our team, the process. In a way it’s a reporting exercise: I began every presentation by saying, ‘Usually we tell other people’s stories; today we’re going to tell you our own’.”
Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end.
This year was all about brands learning who to work with, but in 2019 the focus will be on how to activate them.
‘Whistle-to-whistle’ blackout likely to come into force in 2019.
Why could ad run online when banned from TV, complains Carolyn McCall.
Unless you’ve been living under a rock that no one’s lightly scratched their nails on, you’ve probably heard about ASMR–the oddly tingle-inducing audio technique that creates soft noises some find satisfying and relaxing. Ikea produced a surprisingly great ASMR (short for “autonomous sensory meridian response”) video about dorm room decor last year, and several other…
If you check into a Holiday Inn this travel season, give a thought or two to Kemmons Wilson, a Memphis, Tennessee, homebuilder who took a vacation in 1951 that would alter the American landscape for decades.
Following a road trip in which he was appalled by the state of roadside motel rooms and furious at having to spend $2 extra for each of his five children, Wilson vowed to start a motel company of his own. A year later, the first Holiday Innnamed after the 1942 Bing Crosby movie of the same titlewent up in Memphis. By the time this ad ran a decade later, there were “more than 280 Holiday Inns in 35 states and Canada.” Hilton may have been the first hospitality company to span the contiguous United States, but Holiday Inn was arguably the first mass-produced affordable lodging.
The real star of this 1962 ad, though, is the “Great Sign,” as it was known in-house. The first one, built by Balton Sign Co., cost $13,000 to erect and would be the motel’s only advertising for several years. The gigantic, 50-foot, lit-up roadside sign gradually began dotting the country as the chain started to expand. “This Sign means a Warm Greeting Coast-to-Coast” the copy reads.
Puzzle design programs, word databases and web searches to help vet an answer: These are some of the tools that Sam Ezersky, assistant puzzles editor, uses in his job.
The ticket service is changing its operating structure, adjusting its subscription offers and asking its customers for forgiveness after months of financial uncertainty.
(TrendHunter.com) Designed by Geoffrey Pascal, the Grafeiphobia collection features three distinct pieces for workers that prefer to do their job in bed. Each piece in the Grafeiphobia collection is based on the…
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