Oct
12
Toyota: Debate
Posted in: Uncategorized
Oct
12
Tanqueray No. Ten to stage dining experience on train
Posted in: UncategorizedThe Diageo-owned premium gin brand is hosting a curated gin experience aboard the Belmond British Pullman, as part of the luxury train operator’s series of ‘pop-up’ dining events.
Oct
12
Selfridges marks Beauty Hall reopening with 'Social Studio' pop-up
Posted in: UncategorizedThe pop-up marks the opening of the newly refurbished Selfridges Beauty Hall in Manchester’s Trafford Centre.
Oct
12
Friday Wake-Up Call: Kanye West plugs Yeezy in the Oval Office, and Walmart makes an entertainment push
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Kanye West delivered a 10-minute monologue to President Trump in the Oval Office, touching on the abolition of slavery, “male energy,” manufacturing, MAGA hats, mental health and hydrogen-powered airplanes. He also name-checked his own brand, Yeezy, in the super-viral speech. West said said he looked up to Trump, Ralph Lauren and other “American industry guys,” and that Trump had helped inspire him to cut his lucrative collaboration deal with Adidas on his sneaker brand.
“You gave me the heart to go to Adidas,” West told the president. Read more from Bloomberg News. And also, the White’s House has a transcript of their exchange — it even left all of West’s four-letter words intact.
Lego + Indiegogo
Oct
12
My campaign: Red Ferraris, 1980s-1990s
Posted in: UncategorizedIn the era of excess, there was a seemingly unbreakable bond between successful ad men and their scarlet Ferraris
Oct
12
Coming out against Facebook's coming out feature
Posted in: UncategorizedFacebook has added a feature where people can declare their “coming out day”, but this shows a complete lack of understanding of LGBT+ issues
Oct
12
Pearl & Dean theme remixed by Queen to market band biopic
Posted in: UncategorizedCinema audiences are finding Pearl & Dean’s familiar ‘Asteroid’ theme music has been given a twist by original Queen members Brian May and Roger Taylor.
Oct
12
30 Eco-Friendly Packaging Innovations – From Compostable Pizza Boxes to Biodegradable Drink Vessels (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These eco-friendly packaging innovations include compostable pizza boxes and biodegradable drink vessels. When it comes to food packaging and takeaway containers, more and more brands are opting for…
Oct
12
40 Influencer Marketing Innovations – From Virtual Fashion Models to Teen-Created Lifestyle ZInes (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These influencer marketing innovations range from virtual fashion models to teen-created lifestyle zines. Most recently, virtual fashion influencers like Instagram’s Lil Miquela and model Shudu&…
Oct
12
Lego, Coke and other big brands are turning to crowdfunding for R&D
Posted in: Uncategorized
Executives at Lego had an idea for a product, but they weren’t sure it would resonate with customers. They were leery of spending a lot of money on the ideatoys aimed at adultswithout testing it first in the market.
Enter Indiegogo, a crowdfunding service that is luring more business from large corporations, which are using the platform to test ideas. New interest from the likes of Coca-Cola and Tyson provides a potentially lucrative business model for Indiegogo and other crowdsourcing services, whose appeal has traditionally been limited to small start-ups and entrepreneurs.
In late September, Lego used Indiegogo to find out if consumers would buy its newly conceived Lego Forma product, which are mechanical models of animals that are assembled from various parts. The models, which include replicas of fish, are aimed at encouraging adults to explore their creative sides. Normally, Lego would use a traditional research and development process and then do a global launch, says Kari Vinther Nielsen, senior marketing manager and head of creative play lab pilots at the Denmark-based toy maker. “But before even doing a global launch, we wanted to pilot it to see if there was an appetite.”
Oct
12
Best ads in 50 years: Fiat Strada and the Italian space age
Posted in: UncategorizedAs part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
Oct
12
Best of British brands: Jonathan Mildenhall on Cadbury Dairy Milk "nothing tastes better"
Posted in: UncategorizedLeading UK marketers celebrate the most iconic British brands from the past five decades
Oct
12
My campaign: Above the reggae shop, 1987
Posted in: UncategorizedHow HHCL, Campaign’s Agency of the Decade for the 1990s, rose like the ‘fragrant smoke that used to drift up through the floorboards’.
Oct
12
Ignore the inevitable hue and cry – RBS' rebrand plans make good business sense
Posted in: UncategorizedWhen was the last time you considered RBS truly royal, or viewed its Scottish provenance a key detail in the digital age?
Oct
12
Braincast 290 – Quando Éramos Jovens ou Roubadas da Juventude!
Posted in: Uncategorized
A infância e a idade jovem são fases da vida tão libertadoras quanto estranhas. Além de todas as descobertas e rituais aos quais necessariamente passamos de um jeito ou de outro, é neste momento também que começamos a formar nossas identidades e entrar em contato com nossos próprios gostos, seja ela uma atividade ou mesmo …
O post Braincast 290 – Quando Éramos Jovens ou Roubadas da Juventude! apareceu primeiro em B9.
Oct
12
My campaign: Above the reggae shop, 1987
Posted in: UncategorizedHow HHCL, Campaign’s Agency of the Decade for the 1990s, rose like the ‘fragrant smoke that used to drift up through the floorboards’.
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