Hasta La Creative!

If there were ever a sign that men’s grooming adsor maybe even menhave changed, it’s the “Be the Better Man” campaign breaking Sunday from Just For Men. Even in a business where many brands are trying hard to portray themselves and their customers as more vulnerable and less sexist or stereotypical, the new campaign from the hair-coloring brand is a big departure. An ad show fathers caring for children and even a heavily tattooed millennial applying eye liner. The effort marks the first creative from the Amp Agency, New York, following decades of in-house creative.

Just For Men was previously known for ads like one where former baseball pitcher Randy Johnson colored his hair to help get a harem of women to do his yard work and serve him drinks.

More recently the brand put the leering faces of (former Met) Keith Hernandez and (former Knick) Walt “Clyde” Frazier into a couple’s bedroom. You don’t have to delve into the 1980s, the era of Brett Kavanaugh’s alleged sexual misconduct, to find those: They date from 2010 and 2015 respectively.

Continue reading at AdAge.com

Did you know that one in five people living in the U.S. experience some form of mental illness? For people working in creative professions, the number is even higher. Yet, 63% don’t get the support or help they need. Primarily due to the stigma associated with it. To shed light on this jarring statistic and […]

The post David&Goliath Helps To De-Stigmatize Mental Illness, Provides Staff A Mental Health Day appeared first on Adpulp.

If there were ever a sign that men’s grooming adsor maybe even menhave changed, it’s the “Be the Better Man” campaign breaking Sunday from Just For Men. Even in a business where many brands are trying hard to portray themselves and their customers as more vulnerable and less sexist or stereotypical, the new campaign from the hair-coloring brand is a big departure. An ad show fathers caring for children and even a heavily tattooed millennial applying eye liner. The effort marks the first creative from the Amp Agency, New York, following decades of in-house creative.

Just For Men was previously known for ads like one where former baseball pitcher Randy Johnson colored his hair to help get a harem of women to do his yard work and serve him drinks.

More recently the brand put the leering faces of (former Met) Keith Hernandez and (former Knick) Walt “Clyde” Frazier into a couple’s bedroom. You don’t have to delve into the 1980s, the era of Brett Kavanaugh’s alleged sexual misconduct, to find those: They date from 2010 and 2015 respectively.

Continue reading at AdAge.com

If there were ever a sign that men’s grooming adsor maybe even menhave changed, it’s the “Be the Better Man” campaign breaking Sunday from Just For Men. Even in a business where many brands are trying hard to portray themselves and their customers as more vulnerable and less sexist or stereotypical, the new campaign from the hair-coloring brand is a big departure. An ad show fathers caring for children and even a heavily tattooed millennial applying eye liner. The effort marks the first creative from the Amp Agency, New York, following decades of in-house creative.

Just For Men was previously known for ads like one where former baseball pitcher Randy Johnson colored his hair to help get a harem of women to do his yard work and serve him drinks.

More recently the brand put the leering faces of (former Met) Keith Hernandez and (former Knick) Walt “Clyde” Frazier into a couple’s bedroom. You don’t have to delve into the 1980s, the era of Brett Kavanaugh’s alleged sexual misconduct, to find those: They date from 2010 and 2015 respectively.

Continue reading at AdAge.com

The public narrative in the wake of Hurricane Michael is that Florida politicians are in public-servant mode, doing everything they can to help the victims of the powerful storm that just destroyed parts of their state.

The private narrative is that, well, politicians are still politiciansand this is midterm-election season, so for god’s sake, stay focused on what really matters: getting elected or reelected.

On Thursday, just a day after Hurricane Michael made landfall, Florida’s gubernatorial candidates and their parties added a collective 20 percentnearly $27 millionin TV ad buys to their campaign-ad schedules, according to Ad Age Datacenter, which parsed raw data from Kantar Media’s CMAG (Campaign Media Analysis Group).

Continue reading at AdAge.com

Rubicon Project and U.K. news title The Guardian have set aside their differences and mutually agreed to resolve their legal disputes that saw them lobby counterclaims in British courts over hidden fees. Last year, The Guardian filed suit against the publicly listed ad-tech company, alleging that Rubicon did not fairly disclose how it made revenues…

If there were ever a sign that men’s grooming adsor maybe even menhave changed, it’s the “Be the Better Man” campaign breaking Sunday from Just For Men. Even in a business where many brands are trying hard to portray themselves and their customers as more vulnerable and less sexist or stereotypical, the new campaign from the hair-coloring brand is a big departure. An ad show fathers caring for children and even a heavily tattooed millennial applying eye liner. The effort marks the first creative from the Amp Agency, New York, following decades of in-house creative.

Just For Men was previously known for ads like one where former baseball pitcher Randy Johnson colored his hair to help get a harem of women to do his yard work and serve him drinks.

More recently the brand put the leering faces of (former Met) Keith Hernandez and (former Knick) Walt “Clyde” Frazier into a couple’s bedroom. You don’t have to delve into the 1980s, the era of Brett Kavanaugh’s alleged sexual misconduct, to find those: They date from 2010 and 2015 respectively.

Continue reading at AdAge.com