For Rainbow: Respeite as Caras

For Rainbow Print Ad - Respeite as Caras

For Rainbow is a Brazilian festival focused on LGBTQ+ and diversity culture that happens in Fortaleza, Ceará. For the 2018’s edition, the slogan is “Respeite as caras”, a regional expression/slang that means, literally, respect the faces, something like respect my face, or me. General people in our region use it to claim for respect. We created this poster, mixing digital work and handcraft. The interventions were made manually, with real inks, brushes and glue, as a street poster, and than photographed.

This Gorgeous Ad Connects a Young Adventurer With Autism to a World of Wonder

The SunTrust Foundation has had a long-standing history with Autism community, providing financial planning resources and donating to Autism Speaks. To show their continued commitment to supporting families with Autism, the foundation paired with agency StrawberryFrog for a 90-second short film titled “The Bridge.” Directed by Jakob Strom, the short opens with a young girl…

nailfungus.ca: Don’t Ignore It, 3

nailfungus.ca Print Ad - Don’t Ignore It, 3

This is a print campaign to raise awareness about nail fungus. This toenail infection is contagious and worsens over time. That’s why it shouldn’t be ignored.

Peak: The First Independence

The Peak island is well known across Nigeria because it is the label on all Peak milk cans. The incorporation of Nigerians with the flag is a cheeky reference to the Nigerian Independence Day.

My campaign: How Heineken's notorious one-word brief led to a famous ad campaign

Heineken ‘Refreshes the parts that other beers cannot reach’ became one of the most famous ad campaigns of the 20th century. But not before its author, Terry Lovelock, considered jumping from his fourth-floor office window to escape the impossible one-word Heineken brief.

How Twentieth Century Fox is using street art to promote Bohemian Rhapsody

Twentieth Century Fox has transformed an entire side of the University of West London’s Paragon building into a Queen-inspired mural ahead of the release of its Freddie Mercury biopic.

WhatsApp: Here’s How to Forward a Message to Another Chat

Did you know that WhatsApp allows you to forward messages from one chat to another? You can also forward messages from a chat to your Status. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is slightly different on iOS and…

Facebook Provided an Update on Its Supplier Diversity Efforts

Facebook revealed that it spent $204.9 million in 2017 with U.S. companies that are privately certified as majority-owned, operated and controlled by racial and ethnic minorities, women, veterans, LGBTQ people and differently-abled entrepreneurs, as well as $28.7 million with companies similarly certified with public programs at the local, state and federal levels. The company kicked…

Why Marketers Don’t Need to Worry About Contributing to Gen Z’s Alleged Tech Addiction

At a time when so much attention is being given to the negative side of teens’ relationships with technology (i.e., tech addiction, isolation from the outside world, moody and impetuous behaviors), our 2018 Gen Z Passion Point(TM) Study paints a very different picture. In the 2018 wave, we included a representative sample of “Tech-Heavy” and…

Bud Light: Best Accident

Video of BUD LIGHT – #DEJAELCOCHE

Sintur-JP: World Car Free Day

Sintur-JP Print Ad - World Car Free Day

Number of in-house agencies rise dramatically, ANA study finds

The trend continues as more complex offerings emerge in-house, but expansion and management of resources poses as one significant challenge.

Cindy Gallop: India's men must call out harassment too

As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women–and men–in India to keep speaking up.

Co-op highlights plight of modern-slavery victims in campaign to coincide with Anti-Slavery Day

The Co-op is launching a campaign to raise awareness of modern slavery and to highlight its “Bright future” initiative, which offers employment to modern-slavery survivors.

Genetically Modified Generation (Designer Babies)

New scientific techniques, such as CRISPR-Cas9 have raised debates about whether or not we will soon be able to get babies à la carte and whether this will be ethically acceptable.

If making designer babies ever becomes acceptable, genome modification would not be used solely for therapeutic reasons (to eliminate genes causing disorders such as cystic fibrosis for example) but for enhancement. Parents who can afford the expense would then be able to ask labs to give them a full list of the traits they can select for their child and ensure that he or she will be faster, smarter, stronger and sexier than their peers.


P?nar Yoldas, Genetically Modified Generation (Designer Babies), 2016-2017


P?nar Yoldas, Genetically Modified Generation (Designer Babies), 2016-2017. Installation view at the Scales School exhibition, Pera Museum. Photo by Kayhan Kaygusuz

Artist and researcher Pinar Yoldas is participating to A School of Schools, the 4th edition of the Istanbul Design Biennial, with nine delicate 3D printed statuettes – one for each month of human pregnancy – that reflect the characteristics of gods and goddesses in Greek mythology.

Her installation Genetically Modified Generation (Designer Babies) invites us to consider the societal impact of a gene editing tool that might in the future allow some of us to tweak human DNA and ‘play god’ with future generations of children.

Yoldas’ designer babies have been genetically altered to be superior beings. They are endowed with truly exceptional levels of intelligence, beauty, clairvoyance, longevity, social status or even moral reasoning. Each of them has grown in a very peculiar environment that only enhances their specific and extraordinary gift but that makes it difficult to distinguish whether their identity has been shaped mainly by their background, by their education or by the fact that their genes have been ‘improved.’ What is sure is that these god-like individuals come with their own insecurities and weaknesses. They are scientific marvels, military experiment, display of privilege and power or cultural artifacts as much as they are flawed human beings.

Let me introduce you to a couple of these kids:


P?nar Yoldas?, Genetically Modified Generation (Designer Babies), 2016-2017. Installation view at the Scales School exhibition, Pera Museum. Photo by Kayhan Kaygusuz

Boreas is the first designer baby to have been gifted with a superpower. His is longevity. He was “made in China”, the first country to edit the genes of human embryos using the CRISPR-cas9 tool back in 2015. It has also often been said that China, or at least its government, is more tolerant towards programs that could be regarded as “eugenics” such as selective abortion of fetuses with severe genetic disorders.

Kronos was born at Duke University Hospital. The identity of his parents is classified, all we know is that his birthgiver was a third-year graduate student in that university. She had agreed to deliver him to pay her student loans. 6 months after his birth, Kronos was relocated to an education facility and bred to have perceptual time wrapping. He’s an ongoing experiment and his progresses, his ability to slow down or accelerate time, are carefully monitored by the team of scientists who take care of him.

My favourite in the group is Artemis because there’s something almost inevitable about her existence. Her parents are Nike. She’s an athlete (what else?) engineered to serve the American corporation’s propaganda. Whether she finds her role and existence ethical or not is of no significance to her designers.

Aphrodite is exceptionally beautiful of course. She is the child of Hollywood stars. She is a star herself, an influencer on social media. She is not sure if she’s adored because of her personality, because her two mothers are so famous or simply because of her own fame.

What distinguishes Hermes is his lineage: Mark Zuckerberg, Beyonce Queen Elizabeth, Elon Musk and King of Saudi Arabia. As befits an heir to world’s most powerful people, Hermes was born in the “New Cayman Island.” He’s neither particularly smart nor beautiful but he possesses the genetic imprint from 7 bloodlines from across the world’s richest new “aristocracy”. And that’s enough to make him exceptional.

Calculus is a secret military experiment. He is extremely disciplined and dedicates all his time and precocious intelligence to study and sport. He doesn’t seem interested in anything else.


P?nar Yoldas?, Genetically Modified Generation (Designer Babies), 2016-2017

P?nar Yoldas?’ small 3D-printed models are accompanied by a publication that further explores the story of each baby. I found Genetically Modified Generation to be very moving. The beauty and delicacy of the tiny sculptures draws you into a nuanced and insightful meditation about the ethical dilemmas society would face if the gene editing technique was adopted without a rigorous public discussion of its impact on individuals and society.

Finally, and in the own words of the artist:

The bio-critical, techno-feminist aesthetic disrupts the mainstream media’s infantilizing superhero narrative that conditions us to think that we need saving instead of being able to change and develop our own world.


P?nar Yoldas?, Genetically Modified Generation (Designer Babies), 2016-2017. Installation view at the Scales School exhibition, Pera Museum. Photo by Kayhan Kaygusuz


P?nar Yoldas?, Genetically Modified Generation (Designer Babies), 2016-2017. Installation view at the Scales School exhibition, Pera Museum. Photo by Kayhan Kaygusuz


P?nar Yoldas?, Genetically Modified Generation (Designer Babies), 2016-2017. Installation view at the Scales School exhibition, Pera Museum. Photo by Kayhan Kaygusuz

A School of School, the 4th Istanbul Design Biennial is curated by Jan Boelen and organised by the Istanbul Foundation for Culture and Arts (IKSV). The exhibitions remain open at various locations in Istanbul until 4 November 2018.

Also part of the biennial: Halletmek. The Turkish art of speeding up design processes.

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Through an Aging Father’s Memories, Energy BBDO Captures the Emotional Bonds of Home

Already known for creating some of the industry’s best, most emotional storytelling for surprising clients like Extra Gum and Windex, Chicago agency Energy BBDO now has a client soundly in its wheelhouse: Home Instead Senior Care. You might recognize Energy BBDO from its “Story of Sarah and Juan” for Extra or its recent work for…

Naruhodo #153 – Sonambulismo tem cura?

naruhodo-capa-retangulo-153

Quem nunca ouviu aquela máxima popular que levante a mão: “Não acorde um sonâmbulo porque ele pode morrer!” Mas afinal, o que é o sonambulismo? O que não é? E como lidar com esse “problema”? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (42min 09s) ======== Download | iTunes | Android | Feed …

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Pouco Pixel 137 – É ritmo de festa

capa-b9-s04e137

E lá festa é hora de jogar video game? É sim senhor. Adriano Brandão e Danilo Silvestre conversam sobre o fenômeno dos party games, os jogos eletrônicos que não somente funcionam bem em festas como também são pensados especificamente para elas! Que características fazem um video game funcionar ou não em festinhas? Como isso surgiu? Dá para socializar, beber e jogar, tudo …

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Arroz Dacsa: Pep & Pepper

Pep & pepper is a friendship story between Pep, a septuagenarian Spanish man who lives alone, and the Pepper robot, and AI Robot designed to read emotions, who helps him with homework, teaches him English, and even motivates him to exercise. Unfortunately, Pepper can not share with Pep something as important as trying a good Paella, and he decides to go further and teach him what Paella means for Spanish people, specially in Valencia, a traditional East Coast region. A reflection on how the world can evolve and innovate, but always respecting tradition.

Video of Pep&Pepper – La història completa

BRAC: Thank You for Listening

The mind endures because someone listens. This World Mental Health Day, let’s celebrate the gift of listening. Reach out to a loved one. Tag someone who has supported you, just to say #ThankYouforListening

The video was shot at BRAC Centre, the head office of world’s largest NGO. We called some random employees from BRAC for this interview, they did not know why we called them in the studio and what they will be asked to do. We asked that who is the best listener in their life and they answered honestly and also told why they are the best.

In the end, we requested them to call that person and say Thank you. From that part the video got too emotional and real. The video is one of the most viral videos in recent time. It is about to reach 1 Million views within few hours in Facebook.

Video of #ThankYouforListening | BRAC | Short Film