DDB New York president and CEO Chris Brown will soon be leaving the agency after more than two decades, a spokesperson confirmed this week. Brown will remain in the position during a transitional process until the end of the year, as the agency finds a replacement in the role. Paul Gunning, who was promoted from…
When shopping for a printer, how highly does online safety and protection rank? For the average consumer, it’s likely not very high on the list of must-have components, even for businesses. HP and agency Giant Spoon are determined to change that with a star-studded campaign so elaborate, it deserves its own cinematic release. Launching its…
Pinterest is welcoming the run-up to the holiday shopping season with Tuesday’s introduction of three new shopping features. The older Buyable Pin format is being replaced with Product Pins, as Pinterest said in a blog post that since it began testing the newer format, clicks on products to retail sites have gone up by 40…
A Coca-Cola pode ser hoje uma marca globalizada, presente em praticamente todos os mercados do mundo e adaptado às condições culturais específicas de cada região, mas ainda assim não é capaz de acertar em tudo, a todo instante e em todos os lugares. Prova disso rolou recentemente na Nova Zelândia, onde a empresa sem querer …
O post Na Nova Zelândia, Coca-Cola se confunde nas línguas e deseja morte à população apareceu primeiro em B9.
Os Estados Unidos agora têm um novo aplicativo de relacionamento, com uma proposta um tanto peculiar. Lançado ontem, o Donald Daters estimula a paquera entre simpatizantes do presidente Donald Trump e tem como slogan a frase “Make America Date Again”, uma analogia ao mote “Make America Great Again” usado por Trump na campanha presidencial. Além …
O post Estados Unidos ganham aplicativo de namoro exclusivo para simpatizantes de Donald Trump apareceu primeiro em B9.
O Discord, aplicativo popular no mundo dos jogos e dos podcasts por criar chats em grupo e gravar as conversas (de certa forma, é uma alternativa para o Skype focada no registro dos áudios), acaba de lançar mundialmente sua própria loja virtual de jogos. Inicialmente disponibilizada apenas para o Canadá, a loja já conta com 50 mil usuários. A …
O post Rival da Steam, Discord expande loja virtual de jogos independentes para o resto do mundo apareceu primeiro em B9.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Dr Pepper airs an amusing 15-second spot (previously released online) from its “Fansville” campaign (EJ Schultz wrote about it in August: “Dr Pepper’s college football campaign is like a TV show filled with pigskin crazies”). Pom, the pomegranate-beverage brand, also serves up a spot from a continuing campaign (Jessica Wohl previewed the creative earlier this month: “Pom Wonderful puts worry monsters out of a job”). And Bank of America asks “What would you like the power to do?” in an inspirational ad that focuses on iconic Southern California bakery Porto’s.
A comic strip depicting children who were victims of a school shooting resonated with readers and hearkened back to the magazine’s glory days as a cultural provocateur.
The C.I.A. tried to quash one book, to the point of buying up all the copies. But the publisher said it would just print more. It became a best seller.
Pieter Hanson, a 32-year-old Navy veteran, entered a firestorm when his mother tweeted that he “won’t go on solo dates due to the current climate of false sexual accusations.”
Roberta Kaplan said it was important to her “to defend women in efforts that have been undertaken” to stop them from speaking.
The holding company’s advertising business grew by 4 percent in the quarter.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Dr Pepper airs a 15-second ad (previously released online) from its football-themed “Fansville” campaign (EJ Schultz wrote about it in August: “Dr Pepper’s college football campaign is like a TV show filled with pigskin crazies”). Pom, the pomegranate-beverage brand, also serves up a spot from a continuing campaign (Jessica Wohl previewed the creative earlier this month: “Pom Wonderful puts worry monsters out of a job” Jessica Wohl. And Bank of America asks “What would you like the power to do?” in a spot that focuses on iconic Southern California bakery Porto’s.
Programmatic advertising is no longer a niche segment of the digital market, as four out of five U.S. online display ads are now delivered using ad tech, with the market forecast to top $47.3 billion this year. And by 2020 this will increase to $69 billion. However, increased demand for transparency means that advertisers are…
The 2018-19 National Basketball Association season tips off Tuesday night, and Twitter is aiming to be fans’ social courtside seats. Real-time game highlights will be available to fans through the season via @NBA. The social network created hashtag-triggered emojis for the league and all of its teams: NBA: #NBA NBA Twitter: #NBATwitter Atlanta Hawks: #TrueToAtlanta…
Pieter Hanson, a 32-year-old Navy veteran, entered a firestorm when his mother tweeted that he “won’t go on solo dates due to the current climate of false sexual accusations.”
Millie Tran, the first global growth editor at The Times, discusses how she tries to understand and nurture a worldwide audience. “So many dashboards and data sets!”
Lost faith in Facebook and Instagram after data leakages, breaches and too much noise? Here’s a guide to breaking up with the social network and its photo-sharing app for good.
The service, which will include HBO shows and Warner movies, will put AT&T into direct competition with rivals like Netflix, Disney and Amazon.
Like his father before him, Mr. Rice was a Rupert Murdoch loyalist. With Disney acquiring 21st Century Fox, he is about to start a new chapter.
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