One of the forefathers of the reality TV genre has found a new home, as MTV Studios and Bunim/Murray Productions are teaming up to co-produce three seasons of MTV’s The Real World for Facebook Watch. The comeback of The Real World was one of the highlights of a keynote at Mipcom 2018 in Cannes, France,…
Google doesn’t just want people to know about its new products–it wants them to know exactly how they could use them in all different aspects of their lives. Enter the Google Hardware Store, the company’s latest pop-up dedicated to its newest products: the Pixel 3, the Pixel Slate and the Google Home Hub. Located in…
The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX, was revealed last week.
There’s something of the ocean liner about Abbott Mead Vickers BBDO.
The decision comes two years after WPP merged its bespoke Ford divisions into Global Team Blue.
New ITV boss put her personal stamp on the presentation to advertisers.
Mr. Spinney’s remarkable run as Big Bird and Oscar the Grouch, two of the most beloved characters on television, will end this week.
Against a media narrative insisting that phones are damaging society and wrecking our mental health, Three is using its new campaign to argue that “Phones are good”.
As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
Leading UK marketers celebrate the most iconic British brands from the past five decades
Dicks (both literal and metaphorical), coke, drunkenness, AWOL Hollywood stars and tattoos… all in a life’s work for Steve Henry
When James Brown combined comedy, clubs, football and drugs into ‘Arena edited by Hunter S Thompson’, the lads’ mag was born – and went on to define an era of irreverence and excess.
Usually, the biggest question going into a new TV season is, “Which of these new shows are worth watching?” (You can find that answer here.) But this fall, the biggest TV-related question seemed to be, “How is ABC’s new Roseanne spinoff, The Conners, going to address the absence of Roseanne Barr?” Now, after four months…
Facebook is once again under pressure for providing faulty metrics to advertisers. The social network, which two years ago admitted to errors in how it calculated video views, faces new charges that it did not respond quickly enough to the problem.
On Tuesday, in a new filing to an ongoing lawsuit in California federal court, Facebook was accused of sitting on information for more than a year about inflated video view metrics it was sharing with brands and advertisers.
Facebook disputes the allegations, saying the lawsuit is “without merit.” “We’ve filed a motion to dismiss these claims of fraud,” a Facebook spokeswoman said in an email statement on Tuesday. “Suggestions that we in any way tried to hide this issue from our partners are false. We told our customers about the error when we discovered it–and updated our help center to explain the issue.”
Usually, the biggest question going into a new TV season is, “Which of these new shows are worth watching?” (You can find that answer here.) But this fall, the biggest TV-related question seemed to be, “How is ABC’s new Roseanne spinoff, The Conners, going to address the absence of Roseanne Barr?” Now, after four months…
Papa John’s said it has tapped Havas Media as its new integrated media agency of record.
The pizza chain says the decision, effective Oct. 1, comes after a competitive review. Papa John’s previous media agency Initiative resigned the client in mid-July as the brand was embroiled in controversy. Havas confirmed the relationship.
This summer, a Forbes article revealed that Papa John’s founder John Schnatter had used the “n-word” during a training call in May with Laundry Service, the chain’s creative agency at the time. In the aftermath, the pizza chain saw a number of its agencies resign the account. Initially, Initiative said it was sticking with Papa John’s, but in mid-July U.S. CEO Amy Armstrong said the media agency was reversing course because “additional information” had come to light. That decision came the same day as Forbes published a widely-shared story titled “The Inside Story of Papa John’s Toxic Culture.” The shop declined to comment on the new agency selection.
Third-quarter study also reveals that marketing budget growth has slowed to its lowest rate in three years.
A major study from Cancer Research UK has found that children who spend more time online and watching commercial TV are more likely to pester their parents for junk food, to buy it themselves, and to be overweight or obese.
Spotify’s foray into horror through advertising has been banned by the Advertising Standards Authority for being “unduly distressing” and irresponsibly targeting children online.
Now that phones are half a foot long and sell for more than $1,000, a San Francisco-based upstart says it’s time for a smaller companion phone with a throwback name: Palm.
Starting next month, consumers can buy the credit card-sized Palm for $349 from Verizon Communications. Like a smartwatch, the Palm isn’t designed to replace an iPhone — it’s more like an accessory for people who don’t want to lug their main device to the gym or dinner.
“You have your SUV or minivan, but sometimes you want to take a spin in your sports car,” said Howard Nuk, a co-founder of the startup, Palm Ventures Group.
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