Oct
30
Oct
30
Michael Bloomberg Hired Droga5 to Make Ads Promoting Democratic Party Candidates in This Year’s Midterms
Posted in: UncategorizedIndependence USA PAC, the political action committee launched by former New York City mayor Michael Bloomberg, commissioned independent agency Droga5 to work on its efforts to elect Democrats around the country in this year’s midterm elections. Individuals with direct knowledge of the matter confirmed that the billionaire philanthropist reached out to the agency to produce…
Oct
30
“Bohemian Rhapsody” é tudo que o Queen não era: burocrático e genérico
Posted in: Uncategorized
Contar a história de uma das figuras mais marcantes da história do rock é uma oportunidade para poucos cineastas. Quando essa figura é alguém com uma personalidade tão rica, cheia de nuances e de complexidades quanto a de Freddie Mercury, é um privilégio ainda mais exclusivo. Portanto, Bryan Singer (de “Os Suspeitos” e quase toda a saga “X-Men”) …
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Oct
30
Ataque à sinagoga levanta novas discussões sobre relação entre redes sociais e crescimento da extrema direita no mundo
Posted in: Uncategorized
No último sábado (27), Robert Bowers, de 46 anos, invadiu uma sinagoga em Pittsburgh e atirou nos fiéis que acompanhavam o culto judaico. Segundo testemunhas, enquanto atirava nas vítimas, Bowers gritava: “Todos os judeus devem morrer”. A ação resultou em 11 mortes, incluindo 4 policiais, e é considerado o ataque mais fatal na história da …
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Oct
30
Beyond U.K., Google and tech peers see rising tax tide
Posted in: Uncategorized
The U.K. just joined a growing array of countries telling Big Tech it’s time to pay up.
Britain’s Chancellor of the Exchequer, Philip Hammond, announced late Monday that Britain will begin taxing the world’s biggest internet companies in April 2020. Raising 400 million pounds ($510 million) a year, the levy affects search engines, social-media services and online marketplaces that are profitable and report annual sales of at least 500 million pounds.
Facebook Inc., Alphabet Inc.’s Google and even Amazon.com Inc. can afford the hit. What they may struggle to absorb is the onslaught of new digital taxes from well beyond the U.K. Nations, regulators and cities are getting bolder about asking tech companies to hand over a portion of profits. Coordinating a global taxation system is no longer the priority.
Oct
30
Dimonex: International Money Transfers, 3
Posted in: Uncategorized
Dimonex is a Colombian brand of money transfers that allows users send money to 190 countries around the world.
Oct
30
Erectastep: 8th Wonder of the World
Posted in: Uncategorized
Erectastep, the world leader in industrial modular stairs, catwalks and handrails, is claiming “8th Wonder of the World” status in its first-ever national broadcast ad, and naturally, the creators of the world’s ancient wonders are not amused.
Oct
30
Facebook Reports Slowing Revenue and User Growth
Posted in: UncategorizedThe social network had said earlier this year that its growth was set to decelerate.
Oct
30
Facebook Reports Slowing Revenue and User Growth
Posted in: UncategorizedThe social network had said earlier this year that its growth was set to decelerate.
Oct
30
Sears tries to avoid Toys R Us' fate with holiday push
Posted in: Uncategorized
Weeks after filing for Chapter 11 bankruptcy protection, Sears is hoping to convince consumers that it’s still open for business this holiday season. The Hoffman Estates, Illinois-based company, which also owns the Kmart brand, is running emotion-based messaging and hoping to capitalize on feelings of nostalgia for the once-mighty retailer.
“We’re open to serve you online and in stores, both at Kmart and at Sears,” says Peter Boutros, chief brand officer for Sears and Kmart and president of the Kenmore, Craftsman and Diehard brands, and a three-year veteran of the company. He adds that, “There is a significant switch in what we’re doing this year by tapping into consumer sentiment versus previous years.”
This week, Sears is promoting a “Sleighing the Holidays” internal rallying cry among employees; publicly it’s pushing messaging around “Holly Jolly” and “Dashing through the Deals.” The company is promoting itself on social media and in print with a “Thanks for the Love” message.
Oct
30
Apple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative Minds Hard at Work
Posted in: UncategorizedThere are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling way to convey how its products are ubiquitous among creatives in the brand’s new film, entitled “Make Something Wonderful.” Ostensibly, the ad–supporting the…
Oct
30
Pinterest Shared 7 Steps for Brands Launching Ad Campaigns
Posted in: UncategorizedPinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its more than 250 million monthly users. Fong wrote in a blog post: Create your ad: After creating a business profile, defining a clear…
Oct
30
Pinterest Shared 7 Steps for Brands Launching Ad Campaigns
Posted in: UncategorizedPinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its more than 250 million monthly users. Fong wrote in a blog post: Create your ad: After creating a business profile, defining a clear…
Oct
30
National TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads Jumped 4%
Posted in: UncategorizedLinear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue–$45.5 billion–as in the 2016-17 season, according to new data from Standard Media Index. The new 2017-18 season data, which spanned October 2017 to September 2018, found that national TV ad revenue was flat,…
Oct
30
National TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads Jumped 4%
Posted in: UncategorizedLinear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue–$45.5 billion–as in the 2016-17 season, according to new data from Standard Media Index. The new 2017-18 season data, which spanned October 2017 to September 2018, found that national TV ad revenue was flat,…
Oct
30
James Patterson’s Upcoming Novel, The Chef, Is Available Early via a Messenger Bot
Posted in: UncategorizedFacebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network’s creative team jumped at the chance to collaborate with the best-selling author. The result was a Messenger bot that Facebook is billing as a “digital novel experience” for The Chef, Patterson’s upcoming…
Oct
30
James Patterson’s Upcoming Novel, The Chef, Is Available Early via a Messenger Bot
Posted in: UncategorizedFacebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network’s creative team jumped at the chance to collaborate with the best-selling author. The result was a Messenger bot that Facebook is billing as a “digital novel experience” for The Chef, Patterson’s upcoming…
Oct
30
Humanity & Inclusion: Teacher Kids
Posted in: Uncategorized
Thirty-two million children with disabilities around the world do not have access to school. And yet they have so much to give and so much talent to nurture. Teacher Kids is a school that’s open to the world, where everyone can learn from these children – a school where every child can be a teacher, in their own way. Like Neymar Jr, discover how much each child has to contribute and help them build a future for themselves by making it possible for them to go to school.
Oct
30
Jeep: Your Instinct is Jeep – Girl
Posted in: Uncategorized
To present its new campaign for the Jeep® Renegade 2019, the brand once again invites its consumers to create their own stories aboard a Renegade. With the concept “Your Instinct is Jeep”, the brand shows its new campaign on and off developed by F.biz and debut in style with the movie “Instinct”. Packed by Steppenwolf’s Born To Be Wild, the play features two 60 “and 30” versions and features two identical versions for the first time: one with a male lead and one with a female lead female.
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