Oct
19
Tabasco: Hot or Not?, 2
Posted in: Uncategorized
Oct
19
Tiff's Treats: So Hot
Posted in: Uncategorized
When Tiff’s Treats shows up the the home of Brooklyn Decker and Andy Roddick, things get hot.
Oct
19
Swedish Fish: Kinda Swedish, 1
Posted in: Uncategorized
Swedish fish is not entirely Swedish, but they’re kinda Swedish, so we made print ads that are kinda Swedish.
Oct
19
Watch the newest ads on TV from Beats, Nissan, Taco Bell and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Taco Bell hypes both its $5 Double Chalupa Box and its Xbox One X sweepstakes promotion. Tide serves up another one of its football-themed meta ads starring Troy Aikman. And in a spot set to 2Pac’s “California Love,” LeBron James suits up to make his debut as a Los Angeles Laker.
Oct
19
Swedish Fish: Kinda Swedish, 2
Posted in: Uncategorized
Swedish fish is not entirely Swedish, but they’re kinda Swedish, so we made print ads that are kinda Swedish.
Oct
19
In Khashoggi Disappearance, Turkey’s Slow Drip of Leaks Puts Pressure on Saudis
Posted in: UncategorizedThe calculated media strategy has proved remarkably effective for President Erdogan, ensuring that the case remains front page news around the world.
Oct
19
Watch the newest ads on TV from Beats, Nissan, Taco Bell and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Taco Bell hypes both its $5 Double Chalupa Box and its Xbox One X sweepstakes promotion. Tide serves up another one of its football-themed meta ads starring Troy Aikman. And in a spot set to 2Pac’s “California Love,” LeBron James suits up to make his debut as a Los Angeles Laker.
Oct
19
The Washington Post’s Chief Revenue Officer Abruptly Leaves the Company
Posted in: UncategorizedAfter almost four years in the job, Washington Post chief revenue officer Jed Hartman is no longer with the company, company executives informed staffers on Thursday. Kate Davey, vice president of revenue strategy, will serve as interim CRO. “We don’t comment on personnel matters,” spokeswoman Kristine Coratti Kelly said. The unexpected news was first reported…
Oct
19
The Facebook Journalism Project Is Teaming Up With Storyful to Train Reporters and Editors
Posted in: UncategorizedThe Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world. Storyful developed the training to help journalists understand how information flows across social platforms, how social user-generated content can fill gaps in the newsgathering process, how…
Oct
19
Sprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
Posted in: UncategorizedFor the past year, Sprint’s unlimited wireless customers have been able to stream Hulu’s limited commercials plan for free. Now they’ll also be able to subscribe to Hulu’s live TV service directly from their Sprint account–and watch it free for 30 days, followed by a discounted rate for six months after that. Sprint and Hulu…
Oct
19
Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’
Posted in: UncategorizedNew information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook…
Oct
19
Cdiscount: The Monster, The Alien
Posted in: Uncategorized
Film
CDISCOUNT
Advertising Agency:Rosapark, Paris, France
CoFounders:Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-Francois Sacco
Creative Directors:Gilles Fichteberg, Jean-Francois Sacco
Strategic Planner:François Peretti
Advising Director:Hicham Ghazaoui
Account Manager:Marion Lasselin
Copywriter:Naïm Souilem
Art Director:Robin Lassalle
Head Of Digital Strategy:Jeanne Neuschwander
Social Media Manager:Charlotte Giraud
Tv Producers:Camille Toïgo, Thomas Laurent
Director:Boddicker
Production:Eddy
Producer:Jean François Bourrel
Studio:Brunch
Production Director:Fabien Cellier
Sound Studio:Schmooze
Oct
19
Volkswagen: Turning Back, Silent Night, Safe Inside, Open Road, Common Ground, Chance Encounter, Engulfed, A Smile, Simple Joys
Posted in: Uncategorized
Film
Volkswagen
June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.
Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the “Simple Joys of Driving” – and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could “tell a story within a story”.
Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Creative Director:Juggi Ramakrishnan
Director:Sune Sorensen
Scriptwriter:Sune Sorensen
DoP:Michal Dabal
Executive Producer:Shane Martin
Producer:Daniel Kilalea
Post Producer:Mannu Singh
Original Composition:Jamie Ryan
Score:Jamie Ryan
Original Song:Alex Tao
Lead Colorist:Piotrek Nowicki
Oct
19
Apps will reveal what's really in your makeup
Posted in: Uncategorized
Top model and Kardashian half-sister Kendall Jenner has been known to tout Estee Lauder’s Drop Dead Red shade of lipstick.
Jenner followers take note: the lipstick has ingredients that, according to health and beauty app Think Dirty, could be harmful. Think Dirty scans cosmetics labels and rates the lipstick a 7or three points short of the dirtiest grade on a 1-to-10 scale. The putative culprit: polyethylene, a polymer commonly used in cosmetics that Think Dirty says could cause allergies in some people. (Estee Lauder Cos Inc. says polyethylene is not a known allergen.)
In shopping centers around the world, shoppers bent on finding out what they’re putting on their bodies are scanning everything from lipstick to skin cream. Canada’s Think Dirty, America’s EWG Healthy Living and France’s Yuka are among dozens of apps that zero in on allegedly unsafe ingredients inside cosmetics. “We don’t care what the label looks like or what your brand is called,” says Lily Tse, the founder of Toronto-based Think Dirty. “We just care about the ingredients list.” Her company’s home screen asks: “Is your bathroom Kardashian-filthy?” a jab at products recommended by the Instagram-happy TV clan. (A Jenner representative didn’t respond to a request for comment.)
Oct
19
Swedish Fish: Kinda Swedish, 3
Posted in: Uncategorized
Swedish fish is not entirely Swedish, but they’re kinda Swedish, so we made print ads that are kinda Swedish.
Oct
19
Another good earnings day for IPG; Q3 beats expectations
Posted in: Uncategorized
Interpublic Group of Cos. reported third quarter organic growth Friday that was well above analyst expectations, following a number of new-business wins, the closing of its Acxiom Marketing Solutions acquisition and an “improved tone of business” in CPG clients.
IPG saw organic growth of 5.4 percent in the quarter, with net revenue increasing 3.4 percent from the same period in 2017 to $1.9 billion.
Earlier this month, IPG completed the acquisition of Acxiom’s Marketing Solutions business, bringing Acxiom’s 2,100-person data analytics and management group under the holding company’s umbrella as a stand-alone division aligned with IPG Mediabrands.
Oct
19
What Blockchain Will Mean for Advertisers and Publishers
Posted in: UncategorizedAt Adweek’s Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing ecosystem. For one, the transparency it will bring means ad effectiveness will increase exponentially. How much? Watch above for a look…
Oct
19
Virtuo: Escape with Virtuo
Posted in: Uncategorized
Film
Virtuo
Advertising Agency:84.Paris, Paris, France
Creative Directors:Hervé Bienaimé, Olivier Bienaimé
Art Director:Camille Talmont
Copywriter:Marie Clément
Strategic Planners:Nicolas Camillini, Charlotte Faure
Tv Producer:Pierre Otmanine
Director:Liswaya
Photographer:Paul Jeannin
Brand Management:Karim Kaddoura, Thibault Chassagne, Bamby Combaluzier, Christophe Mousa
Production House:Glitch Paris
Production House Representative:Leslie Dupuis-Mendel
Production Director:Antoni Gimel-Lécosse
Music:David Spinelli
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.