Snap hires two executives to take over from departing Khan


Snap hired two executives to take on the responsibilities of departing Chief Strategy Officer Imran Khan, adding technology-industry veterans to help bulk up its advertising business and build partnerships.

Jeremi Gorman, formerly head of global advertising sales at Amazon, will be chief business officer. Jared Grusd, who was chief executive officer of the Huffington Post and previously worked at Spotify and Google, is joining as chief strategy officer, overseeing content, partnerships and corporate development, Snap said Wednesday. The company’s shares rose on the news.

The two new hires have a daunting task ahead. Snap still has to work to expand its Snapchat mobile-messaging app internationally and reverse a slowdown in user growth, which was hindered by an unpopular redesign earlier this year. The company also needs to make a compelling case to advertisers that marketing on Snapchat has value on par with Facebook, Snap’s much larger social-media rival.

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Watch the newest ads on TV from Bank of America, YouTube TV, Lowe's and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Lowe’s says that “Our military roots run deep,” pointing out that the company was started by two veterans of World War II. YouTube TV promotes itself as a destination for watching baseball, quoting a Sports Illustrated review that calls it “The best way to stream television.” And an overwhelmed dad helps promote the “all-new Bank of America Digital Mortgage Experience.”

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Consumers Think Unsafe Ad Placements Are Intentional, Study Finds

Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content–and they tend to assume that ad placements alongside such video content are intentional, according to a new study that aimed to quantify the impact of brand safety incidents on consumer sentiment. IPG Mediabrands’ research…

HuffPost CEO Jared Grusd Is Imran Khan’s Successor as Snap Inc. Chief Strategy Officer

The C-suite at Snap Inc. is a bit more populated these days, as Snapchat’s parent company announced several new additions. CEO Evan Spiegel announced in an email to employees Wednesday morning that Jeremi Gorman joined the company as chief business officer, and its new chief strategy officer is Jared Grusd. Gorman will oversee global business…

Snap hires two executives to take over from departing Khan


Snap hired two executives to take on the responsibilities of departing Chief Strategy Officer Imran Khan, adding technology-industry veterans to help bulk up its advertising business and build partnerships.

Jeremi Gorman, formerly head of global advertising sales at Amazon, will be chief business officer. Jared Grusd, who was chief executive officer of the Huffington Post and previously worked at Spotify and Google, is joining as chief strategy officer, overseeing content, partnerships and corporate development, Snap said Wednesday. The company’s shares rose on the news.

The two new hires have a daunting task ahead. Snap still has to work to expand its Snapchat mobile-messaging app internationally and reverse a slowdown in user growth, which was hindered by an unpopular redesign earlier this year. The company also needs to make a compelling case to advertisers that marketing on Snapchat has value on par with Facebook, Snap’s much larger social-media rival.

Continue reading at AdAge.com

Watch the newest ads on TV from Bank of America, T-Mobile, Lowe's and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Lowe’s says that “Our military roots run deep,” pointing out that the company was started by two veterans of World War II. YouTube TV promotes itself as a destination for watching baseball, quoting a Sports Illustrated review that calls it “The best way to stream television.” And an overwhelmed dad helps promote the “all-new Bank of America Digital Mortgage Experience.”

Continue reading at AdAge.com

Tech We’re Using: Just Embed a Phone Into This Editor’s Mind, Already

Choire Sicha, who runs The New York Times’s Styles desk, has such a close relationship with his smartphone, he says, it may be time to “punch the circuitry into the back of our skull.”

NBC Assigns Veteran Producer to Clean Up Jimmy Fallon’s Ratings Mess

Jim Bell, a top NBC executive, will take charge of a late-night franchise that is in danger of losing its lead among young adult viewers.

AT&T slumps as surprise subscriber loss follows Verizon gain


AT&T posted a surprise loss of subscribers last quarter, just one day after archrival Verizon Communications registered strong results.

AT&T, which was coming off five straight quarters of wireless customer gains, was hit hard by dwindling tablet subscriptions. The devices have become less popular, and many consumers don’t see a need to keep paying monthly connection fees for them. With the rise of online video services like Netflix and Amazon, AT&T also has seen a troubling erosion of its pay-TV customer base.

Third-quarter profit amounted to 90 cents a share, excluding some items, missing analysts’ estimates of 94 cents.

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Staying Alive. A “wunderkammer” of disaster solutions

The third project i discovered at A School of School, the 4th Istanbul Design Biennial (after Halletmek. The Turkish art of speeding up design processes and Genetically Modified Generation) is not a project but a cabinet of curiosities curated by SulSolSal, a collaboration between Brazilian architect Guido Giglio and South-African designer Hannes Bernard.


Demystification Committee, The Offshore Spring/Summer 2018, 2018


Exhibition view of Staying Alive, part of the 4th Istanbul Design Biennial. Photo: Kayhan Kaygusuz

Global warming, widespread precarity and the threat of another economic crisis, the rise of far right discourses across Europe and the US, the mass extinction of natural species, (cyber)terrorism, political unrest, etc. The world seems to be facing a constant stream of menaces and crisis that only seem to grow with each passing day. Governments don’t seem too concerned about it, they are too busy signing climate agreements they won’t respect and courting votes with short-time measures that can only fool the naive and the self-centered. As for industries, they pursue their strategies of turbo-greed as if there was no tomorrow. And maybe indeed there won’t be any tomorrow.

SulSolSal’s Staying Alive is part a “wunderkammer” and part a survival guide. The artists, designers, architects and other resourceful citizens whose thoughts and works the SulSolSal duo has collected look bravely at some of the crisis we are facing today and attempt to help us prepare for a future of adversity and scarcity.

I wish SulSolSal‘s website was up and running and that they hadn’t titled their contribution Staying Alive because i’ve spent the whole weekend pretending i’m Robin Gibb. Other than that, i can’t fault the work of these guys. The research they did for the Istanbul Design Biennial was smart and inspiring.

Here’s my favourite projects in their selection of interesting and often tongue-in-cheek attempts to respond to the ongoing climate of impending doom:


Theo Deutinger, Europe in Africa, 2014


Theo Deutinger, Europe in Africa, 2014

Europe in Africa (EIA) is a proposal for a new city – state on an artificial island to be created right between the Exclusive Economic Zone of Tunisia and Italy. The aim of EIA is to provide a secure place for people that have to flee their country and want to reach Europe.

The purpose-built island would offer a football stadium, a business park, a mosque and a church, a business park, a police station, schools and spaces to live and grow crops.

After living and working 5 years in EIA its inhabitants would be granted with a truly European passport and could leave and legally reside in any European country; if wanted. The designer believes that Brexit exiles would be welcome on the island as well.


SkyLift V0.3 (current build) Photo ©Adam Harvey. Used in Adam Harvey and Anastasia Kubrak, Data Pools, 2018

The pools and mansions of Silicon Valley are financed by the mechanisms of economic surveillance and ownership of your personal data. Yet the geographic locations of these luxurious residences are often removed from open source databases. Data Pools uses SkyLift, an experimental wifi geolocation spoofing device that relocates your smartphone to these hidden locations of interest. The work explores the relationship between data collection, consent and the technologies behind wifi geolocation positioning.

With this project, Adam Harvey and Anastasia Kubrak allows you to cheat these technologies of control and pretend you’re having a drink by the private pools of big tech billionaires such as Jeff Bezos, Peter Thiel, Mark Zuckerberg or Larry Page.


Human Rights Foundation, Flash Drives for Freedom, 2005

The Human Rights Foundation is using USB sticks to counter Kim Jong-un’s propaganda machine and influence people living in North Korea.

A few years ago, a group of defectors began smuggling USB drives with educative and informative contents from the outside world. The campaign invites people all over the world to support their “subversive” effort and donate their unused drives. The USBs will then be filled with e-books, films, an offline Korean Wikipedia and other content proven to inspire North Koreans to disbelieve Kim Jong-Un’s propaganda and take a stand. The drives are then smuggled into the country.


Meeus van Dis, Super Green (Solar powered tanning bed), 2016. Photo credits: Sabrina Gaudio


Meeus van Dis, Super Green (The diesel fuel powered electric car), 2016. Photo credits: Sabrina Gaudio

Steven de Peven, Meeus van Dis and Bart Eysink Smeets used absurdist humour to question the “technofix”, this tendency we have to look at technology and design as providers of the ultimate solution to climate change and other man-made problems.

Their Super Green series features the GreenBrown solarium powered by solar energy to give you an eco-tan, an electric car powered by a diesel generator and an electric fan that uses wind energy.


Joao Roxo, The Hand that Feeds you, 2017. Photo: Kayhan Kaygusuz

The Hands That Feed You: Global Dependency and Design for the Third Space maps the North-South divide and the dynamics of its inter-dependency systems, in particular its flows of waste and surplus. The work also exposes a “Third Space” made of self-reliance and resourcefulness and informal economies. An example of this inventiveness is the furniture that people in the South craft using the excess of unwanted clothing sent as ‘charity’ from the North. People stuff big bags with the clothes and use them as poufs for example.

Janna Ullrich, Quantified


Janna Ullrich, Quantified (image)

’Quantified’ is a cooperative board game, set in a world in which everyone’s behavior is constantly surveilled and analyzed. A player’s behavior results in a social credit score leaving traces of data behind for governments and corporations to analyse and determining their position on the social ladder. Players start from different positions on the social ladder, as refugee, unemployed or employed, with unequal access to human rights. The goal of the game is to make all rights accessible to all players and to fight the implementation of totalitarian policies.

By gamifying the complex challenges of migration, participants experience how legal innocent activities can make them lose their rights and how they can collectively fight for laws that protect their rights.


Tattfoo Studio, New Earth Personal Survival Kit, 2017. Photo: Kayhan Kaygusuz

Tattfoo Studio, New Earth Personal Survival Kit, 2017

New Earth Personal Survival Kit, aka NEPSK, is a series of small survival kits that form part of an educational program teaching an ethos of self-reliance and living closer to the Earth. Although the work intends to prepare us for any type of challenging situation we might encounter in the future, it features artifacts inspired by folk craft and everyday objects. The artist believes that equipping yourself for the future also involves a great deal of looking back at past practices and strategies.


Demystification Committee, Offshore Spring/Summer 2018, exhibition view at the Istanbul Design Biennial. Photo: Kayhan Kaygusuz


Demystification Committee, exhibition view at the Istanbul Design Biennial. Photo: Kayhan Kaygusuz

The Offshore Investigation Vehicle, by Demystification Committee, is an art and research project that takes the shape of an international corporate structure set up to model and explore offshore finance. Secretive movement of money is a crucial component of the offshore world. In order to benefit from this, the structure has launched a collection of beachwear: Offshore Spring/Summer 2018. In this leisure collection, the stakeholders and strategies of the dark infrastructure is portrayed as being just as unseen as brightly coloured, pop-fashion diagrams.


Demystification Committee, Offshore Economist, 2018

The Offshore Economist, a digital publication focusing on the cracks inherent to the offshoring practices of corporate finance.


Mary Ponomareva, Luxury Survival Fair, 2017

Our anxieties and uncertainties about future disasters shouldn’t stifle the economy. In fact, ‘The end of the world’ is a business opportunity like any other, with high-end private security systems, state-of-the-art predator drones, luxurious survival condos and jewel-encrusted gas masks, etc.

By speculating on the objects and services that will make post-apocalyptic life more glamourous, Mary Ponomareva’s Luxury Survival Fair questions the role that aesthetics plays in the construction of ideology.

A School of School, the 4th Istanbul Design Biennial is curated by Jan Boelen and organised by the Istanbul Foundation for Culture and Arts (IKSV). The exhibitions remain open at various locations in Istanbul until 4 November 2018.

Also part of the biennial: Halletmek. The Turkish art of speeding up design processes and Genetically Modified Generation (Designer Babies).

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Major League Soccer lets teams sell more ad space on jerseys


Major League Soccer will allow teams to sell a second advertisement on their jerseys, a new sponsorship opportunity that the league estimates will bring each team more than $1 million a year.

Starting in 2020, the league will remove its logo from the right sleeve of jerseys, allowing teams to sell a 2.5-by-2.5-inch square ad to corporate partners under a four-year pilot program announced Wednesday.

Major U.S. sports leagues are warming to the idea of selling ad space on jerseys. The National Basketball Association, for example, is letting owners sell patches on the front shoulder of their jerseys for a second year. Like teams in all major global soccer leagues, MLS franchisees already offer space on the front of players’ uniforms. Many foreign teams also market sleeve space, something the MLS hasn’t allowed until now.

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WPP Integrates Health Offering Under Agency Brands in the U.S.

WPP announced today that it’s integrating its specialist health networks under agency brands in the United States, a process which is currently ongoing and is anticipated to be completed sometime during the first six months of 2019. The latest move from former Wunderman CEO Mark Read, who was officially named WPP’s new CEO in early…

Twitter and UNESCO Are Partnering Up on Global Media and Information Literacy Week 2018

Twitter is teaming up with UNESCO to promote Global Media and Information Literacy Week 2018, which began Wednesday and runs until Oct. 31. The social network created a hashtag-triggered emoji for the week, for #ThinkBeforeSharing, which director of public policy, Europe Karen White described in a blog post as a global call to action to…

Queda drástica na repercussão nas redes sociais é responsável pelo cancelamento das séries da Marvel na Netflix

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Nas últimas duas semanas, a Netflix e a Marvel surpreenderam o público nerd e os fãs de cultura pop com os anúncios seguidos dos cancelamentos de “Punho de Ferro” e “Luke Cage”. Frutos da parceria entre o serviço de streaming e o estúdio da editora em quadrinhos, as produções protagonizadas pelo herói do Harlem e …

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Uber planeja utilizar somente carros elétricos em Londres até 2025

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O presidente do Uber Dara Khosrowshahi afirmou em entrevista que a empresa pretende fazer de Londres a primeira cidade em que todos os carros cadastrados no app sejam elétricos. Os planos preveem que até 2025 a frota totalmente elétrica esteja funcionando na cidade. Segundo a empresa, com a mudança o app passará a cobrar uma tarifa adicional …

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Comercial mostra como a vida no passado poderia ter sido melhor com celulares

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Você provavelmente já deve ter escutado em algum momento da vida alguém dizendo que os celulares só trouxeram coisas ruins à nossa sociedade e estragaram o cotidiano social ao instituir uma espécie de vício digital. É um criticismo importante dado a importância que conferimos aos smartphones hoje, mas que às vezes pode sugerir (e é …

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Google torna mais fácil o ato de apagar o histórico de busca

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Há anos o Google armazena nossos históricos de busca para criar um banco de dados que, nas palavras da empresa, ajuda a melhorar a experiência do usuário. Porém, muitas pessoas sentem ter sua privacidade invadida por haver esse registro. Há então a possibilidade de apagar o histórico, com um porém: ele é deletado apenas da …

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Marketer's Brief: McDonald's bets on breakfast and Lowe's salutes the military


Foam Zone fails to score on TV

Procter & Gamble Co.’s Old Spice made the leap from a September livestream to a 90-second ad finale to crown the winner of its Foam Zone online game show during Monday Night Football on ESPN. Numbers for the September livestream were pretty impressive, with more than 7.3 million views on YouTube, Twitch and Facebook and 126,000 chats over 48 hours, according to the brand. That was even before the contest made its way to TV with segments that included Oct. 8 and 15 primetime commercials on ESPN leading up to the Oct. 22 finale. One hitch: The final TV spot before halftime was followed by an interview between ESPN’s Joe Tessitore and Jason Witten with Foam Zone host Anthony “Spice” Adams and Old Spice Foam Zone winner Audrey, which was widely described as awkward in social media and by USA Today’s For The Win blog.

OptOutside, take four

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Studio Time: Future Thinking in Art and Design

The pile of books to review at Maison WMMNA gets more intimidating with each passage of the postman but i’m going to face them one at a time. The exciting ones at least. Here’s a publication i enjoyed on my way latest long train trip:

Studio Time: Future Thinking in Art and Design, edited by Jan Boelen, Ils Huygens and Heini Lehtinen.

On amazon UK.

Publisher Black Dog Press writes: The ability to use imagination to envision future needs is crucial in art, design and architecture. Future thinking and making require the capacity to create narratives for near and far futures and to compose proposals to meet the imagined needs of the future. Future-oriented creative practices also require future literacy—understanding the temporal continuum in which future-oriented work is created and being aware of the underlying incentives, motivations and structures of works, commissioned or self-initiated. Similarly, viewing or consuming speculative creative works requires some level of understanding of the context of the works.

Studio Time: Future Thinking in Art and Design approaches these questions with essays from international design and art thinkers, a number of shorter essays and a selection of art, design and architecture projects. The book consists of three parts that each focus on future fictions in art and design from different perspectives: future fictions and imagination in creative practices, future literacy and future ethics. Each part consists of two essays, two reflective contributions from artists and designers and selected projects from practitioners around the world.


Michael Burton, Astronomical Bodies, 2010. Photo: Theo Cook

Because future world-building shouldn’t be left in the hands of corporations, politicians and “trends forecasters”, the Studio Time book investigates the meaningful roles that art and design can play in formulating alternative visions of the future but also (and more importantly) in providing a space for free questioning, debates and encounters. I particularly liked that some of the contributors of the book went even further and looked at the mistakes artists and designers have made in the past (and continue doing) when grappling with their visions for future societies.

Although each of them was invited to write about (roughly) the same topic, the 30 thinkers and makers whose work is featured in the book adopted perspectives different enough to keep the reader absorbed, puzzled and stimulated. From page 1 to page 291.

The essays in the book i found most engaging were the following:

Artist and scientist Angelo Vermeulen teamed up with researcher Caroline Nevejan and Professor Frances Brazier to point out the need for a more inclusive future-thinking that would actively cultivate diversity.

Writer and artist James Bridle wrote about the difficulty for artists of balancing the seductive and the disturbing in dystopian narratives, lest the most aesthetic aspects of these works overshadow the dark sides and eventually seep into the mainstream.

Marina Otero Verzier, an architect, curator and the Director of Research at Het Nieuwe Instituut, made very interesting comments about the future in defense departments and asked whether designers could/should participate to military thinking or altogether reject the association with the military in the name of ethics.

Curator and theorist Louise Schouwenberg commented on the current crisis of the criteria when it comes to distinguishing between the valuable and the valueless in both art and design.

Science-fiction writer Bruce Sterling takes Robinson Crusoe as an entry point to discuss “abject fiction design,” a universe of tragedy, suffering, misery and other inconveniences that design fiction can’t design away but should still grapple with.

In his essay, architect and writer Theo Deutinger charts the ownership of the future. First religions had a monopoly on the future. Later on, people realized that hard facts were more interesting and science grabbed the keys to the future. More recently, the ownership was passed on to big data or rather on to algorithms and their ability to spot patterns in a sea of information. Today, feelings appear to have gained the upper hand.

Curator, writer and researcher Nicola Triscott wrote about co-inquiry, a constantly evolving model that involves curators, artists, scientists and other experts. This interdisciplinary approach to knowledge-production provides space for a fruitful discussion between different groups of people with broadly different viewpoints.


Rotor, Opalis, 2012-2013


??Dunne & Raby, Not Here, Not Now, 2014. Exhibition opening at Z33. Photo: Kristof Vrancken

Designers and design thinkers Dunne & Raby explained why they believe that it is important design for the rich spectrum located between the real and the unreal.

Nik Baerten, founder of the design and foresight studio Panopticon, looked at our collective imagination deficit when it comes to picturing ourselves within the post-capitalist post-fossil fuel society we so eagerly desire.

The book is a closing chapter of Studio Future, one of the research studios developed by Z33 House for Contemporary Art in Hasselt, Belgium, to explore various aspects of future-oriented art and design practices.

A big bravo to Joris Kritis and Bernardo Rodrigues for their graphic design work. It’s elegant, calming and efficient.

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Marketer's Brief: McDonald's bets on breakfast and Lowe's salutes the military


Foam Zone fails to score on TV

Procter & Gamble Co.’s Old Spice made the leap from a September livestream to a 90-second ad finale to crown the winner of its Foam Zone online game show during Monday Night Football on ESPN. Numbers for the September livestream were pretty impressive, with more than 7.3 million views on YouTube, Twitch and Facebook and 126,000 chats over 48 hours, according to the brand. That was even before the contest made its way to TV with segments that included Oct. 8 and 15 primetime commercials on ESPN leading up to the Oct. 22 finale. One hitch: The final TV spot before halftime was followed by an interview between ESPN’s Joe Tessitore and Jason Witten with Foam Zone host Anthony “Spice” Adams and Old Spice Foam Zone winner Audrey, which was widely described as awkward in social media and by USA Today’s For The Win blog.

OptOutside, take four

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