Hasta La Creative!

Viewers have been trained, upon hearing the name Terrence Malick, to expect three-hour prestige dramas starring an A to Z list of actors in need of a resume boost or a shot of indie cred. But Google’s latest ad, created to promote the new Pixel 3 smartphone, doesn’t include any soliloquies on the nature of…

“Pokémon Go” já deixou de ser A febre do momento para virar uma das modinhas correntes do mundo de games feitos para o celular. A revolucionária proposta de tornar o usuário um mestre Pokémon da vida real vem inspirando todo tipo de clone nos últimos meses, incluindo uma versão jurássica para aproveitar o lançamento do …

O post Agora você pode capturar santos e figuras religiosas em “Follow JC Go”, o “Pokémon Go” cristão (?) apareceu primeiro em B9.

New York Magazine’s shopping-focused Strategist vertical is opening its first IRL (in real life) retail shop just in time for the holiday shopping season.

The Strategist, an outgrowth of a section of the print magazine that’s taken on a life of its own online, will launch a pop-up storefront called “I Found It at The Strategist” at 347 West Broadway (between Broome and Grand streets) in New York City’s SoHo neighborhood on Nov. 8. It’ll have a seven-week run set to end on Dec. 30. Store hours have yet to be determined, but will be announced on social channels, including The Strategist’s Instagram.

New York Media, the parent of New York Magazine, has been experimenting with various e-commerce initiatives, including an ongoing collaboration with Merch by Amazon to sell t-shirts inspired in part by viral headlines from The Cut, the company’s fashion-focused vertical. The Strategist is calling the new brick-and-mortar initiative “a curated holiday pop-up” that will focus on lifestyle items ranging from skincare products to bed sheets. Beauty-related items will be presented in a “try-before-you-buy” product-testing format. Brands participating in the pop-up are slated to include Beautycounter, Cocokind, Corsx, East Fork, Freck, Herbivore, Incausa, Jaxon Lane, Kin Social, Ohii, Hairstory, LOLI Beauty, My Beauty Diary, Negative Underwear, Parachute, Peet Rivko, Rikumo, Scentbird, Sundays and TULA.

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Amazon’s scatter-shot attempt to shake up women’s fashion by launching a barrage of private label brands isn’t going so well, according to a report by Jungle Scout, a data-research firm for merchants on the e-commerce website.

Apparel makes up 88 percent of all Amazon private label brands, but only 1 percent of all private label sales, according to the report. Women’s fashion, which makes up most of the company’s clothing brands, is struggling the most, with more than 4 of 5 Amazon women’s clothing brands selling fewer than 100 items per month, according to the report.

“Amazon has invested heavily in women’s clothing labels and continues to do so,” Jungle Scout said in the report released Tuesday. “However, our data show that women’s clothing performs poorly for them.”

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Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content–and they tend to assume that ad placements alongside such video content are intentional, according to a new study that aimed to quantify the impact of brand safety incidents on consumer sentiment. IPG Mediabrands’ research…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Lowe’s says that “Our military roots run deep,” pointing out that the company was started by two veterans of World War II. YouTube TV promotes itself as a destination for watching baseball, quoting a Sports Illustrated review that calls it “The best way to stream television.” And an overwhelmed dad helps promote the “all-new Bank of America Digital Mortgage Experience.”

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There’s a reason why the majority of advertisers that use addressable television in their media plans repeat the strategy for future campaigns: It works.

The promise of addressable TVdelivering relevant ads to individual householdshas been here for a while. The biggest challenge the marketplace faces now is identifying what’s truly possible with the medium. Like the early days of digital, there is a lot of confusion.

Many discuss addressable without a full understanding of the opportunities this new medium brings. My advice to marketers: Don’t let this opportunity pass you by because you don’t understand the full range of possibilities that addressable presents.

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Foam Zone fails to score on TV

Procter & Gamble Co.’s Old Spice made the leap from a September livestream to a 90-second ad finale to crown the winner of its Foam Zone online game show during Monday Night Football on ESPN. Numbers for the September livestream were pretty impressive, with more than 7.3 million views on YouTube, Twitch and Facebook and 126,000 chats over 48 hours, according to the brand. That was even before the contest made its way to TV with segments that included Oct. 8 and 15 primetime commercials on ESPN leading up to the Oct. 22 finale. One hitch: The final TV spot before halftime was followed by an interview between ESPN’s Joe Tessitore and Jason Witten with Foam Zone host Anthony “Spice” Adams and Old Spice Foam Zone winner Audrey, which was widely described as awkward in social media and by USA Today’s For The Win blog.

OptOutside, take four

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