Hasta La Creative!

Ralph Nader’s new book, “To the Ramparts: How Bush and Obama Paved the Way for the Trump Presidency, and Why It Isn’t Too Late to Reverse Course,” covers precisely what the title says it does. The consumer advocate, who you should thank every time you bucke up, continues at 84 to rail against injustices ranging from the skewed electoral college (Nader was the Green Party candidate in 2000), hospital safety, corporate stock buybacks and, increasingly, the ills of online advertising. Our conversation has been edited for space and flow.

So what’s on your mind today?

I’m a Yankees fan and the in-play radio advertising is so mind-bogglingly intrusive and stupid and destructive of listening to the spirit of the play of the game.

Continue reading at AdAge.com

Facebook has been under steady fire over data breaches, misuse of personal data, improper reporting of video ad metrics, fake news and the use of its platform to influence the 2016 U.S. presidential election. So, what if the social network had a relatively easy way to put out one of its smaller fires: Equal Employment…

Ralph Nader’s new book, “To the Ramparts: How Bush and Obama Paved the Way for the Trump Presidency, and Why It Isn’t Too Late to Reverse Course,” covers precisely what the title says it does. The consumer advocate, who you should thank every time you bucke up, continues at 84 to rail against injustices ranging from the skewed electoral college (Nader was the Green Party candidate in 2000), hospital safety, corporate stock buybacks and, increasingly, the ills of online advertising. Our conversation has been edited for space and flow.

So what’s on your mind today?

I’m a Yankees fan and the in-play radio advertising is so mind-bogglingly intrusive and stupid and destructive of listening to the spirit of the play of the game.

Continue reading at AdAge.com

Facebook has been under steady fire over data breaches, misuse of personal data, improper reporting of video ad metrics, fake news and the use of its platform to influence the 2016 U.S. presidential election. So, what if the social network had a relatively easy way to put out one of its smaller fires: Equal Employment…

French company aims to become the world’s largest independent marketing business.

Marketing executives who control the budgets of the nation’s largest advertisers are in Orlando this week for the Association of National Advertisers annual “Masters of Marketing” conference. Ad Age will be on the ground to cut through the clutter and deliver you what you need to know about the four-day event, which kicked of last night with a dinner and performance by Train. In addition to Drops of Jupiter, the forecast here calls for rain and thunderstorms, which is perhaps appropriate for an industry facing its own storm clouds, including the growing threat of privacy legislation that could make digital advertising harder. For more on what to expect, check out our primer.

Follow along on this blog for what catches our eye at the event, which gets into full swing today with presentations by Progressive, FedEx, Unilever, Bank of America and others. We start with some observations before the curtain officially rises.

5:30 p.m. ET, Oct. 24, 2018

Continue reading at AdAge.com

Facebook has been under steady fire over data breaches, misuse of personal data, improper reporting of video ad metrics, fake news and the use of its platform to influence the 2016 U.S. presidential election. So, what if the social network had a relatively easy way to put out one of its smaller fires: Equal Employment…

Viewers have been trained, upon hearing the name Terrence Malick, to expect three-hour prestige dramas starring an A to Z list of actors in need of a resume boost or a shot of indie cred. But Google’s latest ad, created to promote the new Pixel 3 smartphone, doesn’t include any soliloquies on the nature of…