Hasta La Creative!

A Netflix desde sempre brinca com o spoiler e o terror que ele proporciona às pessoas. O serviço de streaming já realizou algumas ações engraçadinhas interessantes dentro do tema, como o maior vídeo de spoilers do mundo e o domínio público de spoilers (que avisava quando uma reviravolta deixava de ser surpreendente para se tornar …

O post Netflix cria a Loira do Spoiler para celebrar (e aterrorizar) o Halloween apareceu primeiro em B9.

Mabel talked about how to succeed on social media and Maya Jama discussed social faux pas at the east London ‘house party’.

Marketing executives who control the budgets of the nation’s largest advertisers are in Orlando this week for the Association of National Advertisers annual “Masters of Marketing” conference. Ad Age will be on the ground to cut through the clutter and deliver you what you need to know about the four-day event, which kicked of last night with a dinner and performance by Train. In addition to Drops of Jupiter, the forecast here calls for rain and thunderstorms, which is perhaps appropriate for an industry facing its own storm clouds, including the growing threat of privacy legislation that could make digital advertising harder. For more on what to expect, check out our primer.

Follow along on this blog for what catches our eye at the event, which gets into full swing today with presentations by Progressive, FedEx, Unilever, Bank of America and others. We start with some observations before the curtain officially rises.

5:30 p.m. ET, Oct. 24, 2018

Continue reading at AdAge.com

Mabel talked about how to succeed on social media and Maya Jama discussed social faux pas at the east London ‘house party’.

Twitter delivers another quarter of strong ad revenue growth.

The activation takes place on London’s South Bank.

The activation takes place on London’s South Bank.

Geodemographic targeting, which has not changed much since the 1970s, needs to combine with more dynamic data sets to create a complete picture of consumers.

Daimler has completed its global media review, while Braun’s digital agency pitch is pitting Sir Martin Sorrell’s MediaMonks against his old employer, WPP.