Just three weeks after filling his last network president vacancy, Viacom CEO Bob Bakish is shaking up his leadership team once again. Kevin Kay, who was president of Paramount Network, TV Land and CMT, is leaving the company as part of a Viacom Media Networks restructuring that redistributes the networks into four brand groups. The…
Marketing executives who control the budgets of the nation’s largest advertisers are in Orlando this week for the Association of National Advertisers annual “Masters of Marketing” conference. Ad Age will be on the ground to cut through the clutter and deliver you what you need to know about the four-day event, which kicked of last night with a dinner and performance by Train. In addition to Drops of Jupiter, the forecast here calls for rain and thunderstorms, which is perhaps appropriate for an industry facing its own storm clouds, including the growing threat of privacy legislation that could make digital advertising harder. For more on what to expect, check out our primer.
Follow along on this blog for what catches our eye at the event, which is now in full swing with presentations by Progressive, FedEx, Unilever, Bank of America and others.
12:30 p.m. ET, Oct. 25, 2018
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Kenny Loggins’ “I’m Alright” serves as the soundtrack of a Walmart ad that shows a customer happily navigating the retailer’s aisles by using the Walmart app’s map feature, rebuffing offers of help from store associates along the way. Kohl’s promotes its current 50-percent-off sale (today through Sunday) on “hundreds of select items,” including bedding and sleepwear. And Taco Bell hypes its “Steal a Base, Steal a Taco” taco-giveaway promotion tied to the World Series.
As it does every year, Halloween comes at the end of October along with its parade of skeletons, vampires, ghosts and other monsters. But this year, people will discover a monster that really exists. A monster that’s not created by the expert hands of a makeup artist or the wizardry of special effects. A real monster that kills children after devouring their faces. This monster is called NOMA.Few know about the disease – images of it are generally blurred or censured because of their shocking nature – and so in order to increase public awareness, WNP is teaming up with Snapchat and NKI studio to create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a strong message about an evil that’s neither virtual nor temporary. Because while Snapchat transforms faces for fun and for a few seconds, Noma does it for real and forever.
The idea created awareness about women being more affected by diabetes than their male counterparts and urged them to fight back the disease with necessary control.
Fox Nation, a stand-alone streaming service, is the first test of an online subscription model in the cable news market. It will debut next month.
In the past President Trump has spoken enviously of the idea of autocratic leaders who never go away (see “Trump praises Chinese president extending tenure ‘for life,'” per Reuters). But Time magazine’s latest cover story, on newsstands Friday, doesn’t imagine the United States will eliminate the presidential term limit anytime soon. Instead, it examines the prospect of life after Trumpbut still revolving around Trump.
In “How Trumpism Will Outlast Trump,” Sam Tanenhaus writes about how a group of political operatives is…
…working to build the intellectual scaffolding to support Trump’s movement long after he leaves power. Too few in number to form a movement, they’re also young and as yet not well known, though some wield surprising influence. One reason is they have big ideas. Another is that they have taken a key lesson of Trump’s risethe rhetoric of economic populismand are trying to do the unthinkable: turn the President’s impulses into a constructive, long-term effort to reform the American economy. They count among them economists, law-school grads, magazine editors and former Tea Party activists. Dispersed throughout Washington, clustered in Senate officeson the staffs of Marco Rubio and Mike Lee, among othersand congregating at think tanks and in small journals, these insurgents are starting to find a warm welcome from a rising class of party voices, including Senators Tom Cotton, Ben Sasse and Tim Scott.
New York Magazine’s shopping-focused Strategist vertical is opening its first IRL (in real life) retail shop just in time for the holiday shopping season.
The Strategist, an outgrowth of a section of the print magazine that’s taken on a life of its own online, will launch a pop-up storefront called “I Found It at The Strategist” at 347 West Broadway (between Broome and Grand streets) in New York City’s SoHo neighborhood on Nov. 8. It’ll have a seven-week run set to end on Dec. 30. Store hours have yet to be determined, but will be announced on social channels, including The Strategist’s Instagram.
New York Media, the parent of New York Magazine, has been experimenting with various e-commerce initiatives, including an ongoing collaboration with Merch by Amazon to sell t-shirts inspired in part by viral headlines from The Cut, the company’s fashion-focused vertical. The Strategist is calling the new brick-and-mortar initiative “a curated holiday pop-up” that will focus on lifestyle items ranging from skincare products to bed sheets. Beauty-related items will be presented in a “try-before-you-buy” product-testing format. Brands participating in the pop-up are slated to include Beautycounter, Cocokind, Corsx, East Fork, Freck, Herbivore, Incausa, Jaxon Lane, Kin Social, Ohii, Hairstory, LOLI Beauty, My Beauty Diary, Negative Underwear, Parachute, Peet Rivko, Rikumo, Scentbird, Sundays and TULA.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Kenny Loggins’ “I’m Alright” serves as the soundtrack of a Walmart ad that shows a customer happily navigating the retailer’s aisles by using the Walmart app’s map feature, rebuffing offers of help from store associates along the way. Kohl’s promotes its current 50-percent-off sale (today through Sunday) on “hundreds of select items,” including bedding and sleepwear. And Taco Bell hypes its “Steal a Base, Steal a Taco” taco-giveaway promotion tied to the World Series.
Just three weeks after filling his last network president vacancy, Viacom CEO Bob Bakish is shaking up his leadership team once again. Kevin Kay, who was president of Paramount Network, TV Land and CMT, is leaving the company as part of a Viacom Media Networks restructuring that redistributes the networks into four brand groups. The…
Marketing executives who control the budgets of the nation’s largest advertisers are in Orlando this week for the Association of National Advertisers annual “Masters of Marketing” conference. Ad Age will be on the ground to cut through the clutter and deliver you what you need to know about the four-day event, which kicked of last night with a dinner and performance by Train. In addition to Drops of Jupiter, the forecast here calls for rain and thunderstorms, which is perhaps appropriate for an industry facing its own storm clouds, including the growing threat of privacy legislation that could make digital advertising harder. For more on what to expect, check out our primer.
Follow along on this blog for what catches our eye at the event, which is now in full swing with presentations by Progressive, FedEx, Unilever, Bank of America and others.
12:30 p.m. ET, Oct. 25, 2018
During Breast Cancer Awareness Week, Jorge Chavez International Airport and Lima Airport Partners (LAP) presented “The Other Check-in”.
This campaign was implemented specifically at the pre-boarding area, where hundreds of people do their check-in in order to travel. In that moment all the visitors realized there was a pink module that invited them to do the most important check-in: the one to detect breast cancer.
The performance counted with the presence of a specialist, who handed out brochures and answered all the questions from women and men. “Let’s not forget that breast cancer is the main cause of cancer related deaths among Peruvian women, and a way to prevent that is this check-in… so simple and necessary, like the one we do for your flights”, said the specialist.
Finally, the website www.theothercheckin.com was launched. There, in the same style as flight’s security videos, a flight attendant invites the public to learn the steps to perform a breast self-examination.
This was a campaign to create awareness and remind everyone that doing “The Other Check-in” on time can save a life.
In the past President Trump has spoken enviously of the idea of autocratic leaders who never go away (see “Trump praises Chinese president extending tenure ‘for life,'” per Reuters). But Time magazine’s latest cover story, on newsstands Friday, doesn’t imagine the United States will eliminate the presidential term limit anytime soon. Instead, it examines the prospect of life after Trumpbut still revolving around Trump.
In “How Trumpism Will Outlast Trump,” Sam Tanenhaus writes about how a group of political operatives is…
…working to build the intellectual scaffolding to support Trump’s movement long after he leaves power. Too few in number to form a movement, they’re also young and as yet not well known, though some wield surprising influence. One reason is they have big ideas. Another is that they have taken a key lesson of Trump’s risethe rhetoric of economic populismand are trying to do the unthinkable: turn the President’s impulses into a constructive, long-term effort to reform the American economy. They count among them economists, law-school grads, magazine editors and former Tea Party activists. Dispersed throughout Washington, clustered in Senate officeson the staffs of Marco Rubio and Mike Lee, among othersand congregating at think tanks and in small journals, these insurgents are starting to find a warm welcome from a rising class of party voices, including Senators Tom Cotton, Ben Sasse and Tim Scott.
Ayesha Curry is the newest face of GoDaddy.
The food entrepreneur (and wife of NBA star Stephen Curry) will star in GoDaddy’s new marketing campaign that looks to inspire budding entrepreneurs to turn their ideas into reality.
Curry, who got her start as an entrepreneur with a food blog and YouTube channel, now hosts cooking shows on Food Network and ABC; owns a restaurant; has her own line of cookware; wrote a best-selling cookbook; and boasts more than 7 million followers on social media. (Curry was also named the face of CoverGirl last year.)
IFC knows that upfront meetings usually aren’t a laughing matter, so it’s trying to inject a sense of humor into its 2019 calendar upfront talks. Starting today, the network is bringing pop-up comedy clubs to a handful of New York and Chicago agencies, for afternoon happy hours featuring beer, wine and snacks, a business presentation…
Ayesha Curry is the newest face of GoDaddy.
The food entrepreneur (and wife of NBA star Stephen Curry) will star in GoDaddy’s new marketing campaign that looks to inspire budding entrepreneurs to turn their ideas into reality.
Curry, who got her start as an entrepreneur with a food blog and YouTube channel, now hosts cooking shows on Food Network and ABC; owns a restaurant; has her own line of cookware; wrote a best-selling cookbook; and boasts more than 7 million followers on social media. (Curry was also named the face of CoverGirl last year.)
A campaign to raise awareness of the proposed cuts to train services in Kent, England.
A campaign to raise awareness of the proposed cuts to train services in Kent, England.
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