Hasta La Creative!

It’s an all-too-common headline in the ad trade press: agency executive seeking greener pastures leaves for job at top consultancy. Today, however, MediaCom USA has flipped that familiar script by convincing an Accenture veteran to return to the agency world. Bhavana Smith joins WPP’s largest media network as chief client officer, effective immediately; she had…

The 2018-19 TV season features high numbers of lesbian, gay, bisexual and transgender characters, an annual report has found.

Snapchat’s finally bringing in more ads, but that might be turning people away from the platform.

On Thursday, the messaging and media app released its third-quarter results that showed another decline in daily users, but a welcome uptick in ad revenue to $298 million, an increase of 43 percent year-over-year. Snapchat also forecast a company record for ad revenue in the fourth quarter, projecting it will come in as high as $380 million.

The bad news is that Snapchat’s user base declined to 186 million, from 188 million in the second quarter and 191 million daily users in the first quarter. The drop followed a mismanaged redesign of the app in the beginning of the year, and since then there has been a major overhaul at the top echelons of the company. Imran Khan, the company’s chief strategy officer, is leaving as of next month, and his role is being replaced by two newcomers — Jeremi Gorman, coming from ad sales at Amazon to be chief business officer at Snapchat, and Jared Gursud filling in as the next chief strategy officer.

Continue reading at AdAge.com

A below-the-radar industrial brand called ErectaStep has a hand in building a whole host of modern marvels, like electric cars and rocket ships for civilian space travel. But does that put it in league with the Great Wall of China, Machu Picchu and Egypt’s Great Pyramids? In its first national TV campaign, ErectaStep has dubbed…

Hayao Miyazaki é hoje um dos nomes mais reverenciados no mundo da animação e do cinema. Responsável por obras-primas gigantescas como “Meu Amigo Totoro” e “Princesa Mononoke”, o cineasta septuagenário já há décadas cultiva uma ampla legião de fãs, seguidores e admiradores, tão numerosos quanto as vezes que ele já anunciou e saiu da aposentadoria. …

O post Braincast 292 – Hayao Miyazaki apareceu primeiro em B9.

No começo de outubro, o icônico artista Banksy chamou atenção pela “pegadinha” feita em uma de suas principais obras, o quadro “Girl with Balloon”. Na ocasião, a obra foi arrematada por pouco mais de 1 milhão de libras (cerca de R$ 5,05 milhões) na casa de leilões Sotheby’s, em Londres. Ao bater o martelo da venda …

O post As pessoas estão se fantasiando de obra destruída do Banksy para o Halloween apareceu primeiro em B9.

Just three weeks after filling his last network president vacancy, Viacom CEO Bob Bakish is shaking up his leadership team once again. Kevin Kay, who was president of Paramount Network, TV Land and CMT, is leaving the company as part of a Viacom Media Networks restructuring that redistributes the networks into four brand groups. The…

Just three weeks after filling his last network president vacancy, Viacom CEO Bob Bakish is shaking up his leadership team once again. Kevin Kay, who was president of Paramount Network, TV Land and CMT, is leaving the company as part of a Viacom Media Networks restructuring that redistributes the networks into four brand groups. The…