Oct
26
Silicon Valley Nannies Are Phone Police for Kids
Posted in: UncategorizedChild care contracts now demand that nannies hide phones, tablets, computers and TVs from their charges.
Oct
26
Forward3D swoops for 360i's James Townsend
Posted in: UncategorizedTownsend will have responsibility for Forward3D globally, including driving consistency and collaboration across its offices.
Oct
26
Amazon's private label ambitions 'increase the case for investing in brand-building'
Posted in: UncategorizedAmazon’s efforts to colonise every part of the retail ecosystem mean brands need to ensure they are front of mind before consumers pick up their phones, Wavemaker’s global head of ecommerce told Campaign.
Oct
26
Snapchat Context Cards Will Soon Get More Information on Businesses
Posted in: UncategorizedStarting in November, Snapchat Context Cards will contain more robust information on businesses following an integration with digital knowledge management platform Yext. Context Cards were introduced in October 2017 as a way to give users easy access to reviews from critics and customers, tips, reservations, booking rides, directions, hours of operation, phone numbers, websites and…
Oct
26
Snapchat’s Newest Ecommerce Experience Brings Together Levi’s, Disney and AR
Posted in: UncategorizedIn its latest attempt to stitch together augmented reality with ecommerce, Snapchat is offering shoppers at the Levi’s store in Walt Disney World’s Disney Springs the ability to buy a limited-edition Levi’s x Mickey Mouse hat directly on the app. Starting Oct. 27, Snapchat users who scan a Snapcode at the Levi’s store will trigger…
Oct
26
Surge Is Back, and This Neon-Green Pager Will Let You Know When It’s on Tap at Burger King
Posted in: Uncategorized“Remember Surge? Neon green? It was ’90s in a can!” That’s the sales pitch to passersby in a recent stunt from agency Momentum for Coca-Cola Freestyle, the many-flavored Coke machine that lets you pick from a baffling array of soda options. Now that lineup, at least at select Burger King locations, includes retro beverage Surge,…
Oct
26
Representatividade da comunidade LGBT+ na TV norte-americana aumentou, segundo a GLAAD
Posted in: Uncategorized
Seria um erro dizer que o ano foi tranquilo para a comunidade LGBT+ nos Estados Unidos (ou no mundo). Mas um relatório da ONG GLAAD (Gay & Lesbian Alliance Against Defamation) traz um dado interessante e esperançoso sobre a TV do país: a representação LGBT+ considerando TV aberta, a cabo e streaming registrou um recorde de …
O post Representatividade da comunidade LGBT+ na TV norte-americana aumentou, segundo a GLAAD apareceu primeiro em B9.
Oct
26
Forward3D swoops for 360i's James Townsend
Posted in: UncategorizedTownsend will have responsibility for Forward3D globally, including driving consistency and collaboration across its offices.
Oct
26
E45 helps people take back control of their skin
Posted in: UncategorizedVisitors can ask experts about skin concerns and learn now to effectively apply the right products to treat problem skin.
Oct
26
Four agencies battle for Lidl advertising business
Posted in: UncategorizedThe supermarket kicked off the process in August.
Oct
26
Dynamic Cosmetic Packaging Projects – Buenaventura Estudio Curates Modesta Cassinello's Identity (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Spanish creative agency Buenaventura Estudio embarks on a cosmetic packaging project for Modesta Cassinello. The design firm built “a visual system with different layers” both for…
Oct
26
The First Half-Hour of WWE’s Evolution All-Women’s PPV Event Will Be Simulcast on Twitter
Posted in: UncategorizedThe first 30 minutes of Evolution, the first-ever all-women’s pay-per-view event from World Wrestling Entertainment, will be simulcast on Twitter starting at 7 p.m. ET Sunday (Oct. 28). WWE said Sunday’s livestream will mark the first time a WWE Network special will be simulcast on the social network. The simulcast will be available via @WWE,…
Oct
26
Representatividade da comunidade LGBT+ na TV norte-americana aumentou, segundo a GLAAD
Posted in: Uncategorized
Seria um erro dizer que o ano foi tranquilo para a comunidade LGBT+ nos Estados Unidos (ou no mundo). Mas um relatório da ONG GLAAD (Gay & Lesbian Alliance Against Defamation) traz um dado interessante e esperançoso sobre a TV do país: a representação LGBT+ considerando TV aberta, a cabo e streaming registrou um recorde de …
O post Representatividade da comunidade LGBT+ na TV norte-americana aumentou, segundo a GLAAD apareceu primeiro em B9.
Oct
26
Horror, Horror, Read All About It
Posted in: UncategorizedThe newspaper ads for 1980s horror movies could be as fun to scrutinize as the films themselves. A fan who collected the ads shares highlights.
Oct
26
Forward3D swoops for 360i's James Townsend
Posted in: UncategorizedTownsend will have responsibility for Forward3D globally, including driving consistency and collaboration across its offices.
Oct
26
In-housing and GDPR blamed for fall in reviews in 2018 so far
Posted in: UncategorizedThe number of completed reviews in the first nine months of 2018 was down year-on-year in all disciplines except media, the AAR’s latest New Business Pulse shows.
Oct
26
P&G's Pritchard at the ANA confab on how to combat the direct-to-consumer threat
Posted in: Uncategorized
Terence Kawaja, whose Lumascapes showing the vast jumble of marketing-tech players have been staples at marketing conferences for years, unveiled his latest creation at the ANA Masters of Marketing Conference in Orlando on Thursday. This one shows direct-to-consumer startups that have been eating away at big established behemoths like Procter & Gamble Co.
“D2C in 2018 feels like programmatic in 2009,” Kawaja says. That includes “rapid company formation, fragmented ecosystem, rampant venture funding, nascent consolidation and a sector poised for huge growth.”
The founder and CEO of investment banking firm Luma Partners even has a separate slide focused on 45 P&G brands under attack by D2C startups. Expect more, he says, as venture capital dump trucks back up to fill the coffers of players he says are rendering the tactics and business models of traditional marketers like P&G obsolete.
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