Oct
02
Oct
02
Small and Midsized Businesses Must Capitalize on the Democratization of Digital
Posted in: UncategorizedWhile there’s a lot of concern about an increasing digital divide between the haves and the have-nots, there’s hope for small business in automation. The tools to create, buy and test ads have gotten easier to use and can now be accessed directly by marketers regardless of company size, budget or level of social media…
Oct
02
Benefit Cosmetics Sets a New Guinness World Record in Honor of National Brow Day
Posted in: UncategorizedBenefit Cosmetics pulled off a hair-raising stunt that’s scored the brand its third Guinness World Record, and this one came just in time for National Brow Day, which is today. The new record is for the most people filling in their eyebrows simultaneously–295 people participated in the stunt on Sept. 28 in San Francisco. Maggie…
Oct
02
Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Remember the “Choose Your Own Adventure” books of your childhood? Netflix reportedly is planning some new programming with a similar storytelling format, Bloomberg News reports. Viewers “will get to choose their own storylines in one episode of the upcoming season of ‘Black Mirror,’ the Emmy-winning science-fiction anthology series,” Bloomberg says. We can’t wait to see it. Just one request, though. The real world seems dystopian enough right now is it too much to ask for one storyline that ends with a happily-ever-after?
Changes at the top
Monday brought some big personnel changes in Silicon Valley. First, Adam Mosseri, Instagram’s current VP of product and the former head of Facebook’s news feed, will lead Instagram, the company announced. Kevin Systrom and Mike Krieger, who co-founded the photo-sharing app, announced their exit last week amid reports of tensions with parent company Facebook.
Oct
02
Burger King: Always Better With Fire, 1
Posted in: Uncategorized
If you didn’t know yet that a steak is always better when it is grilled with the flame, BURGER KING® Belgium and his Buzzman agency made you a drawing to explain it to you.
Since 1954, BURGER KING® has distinguished itself from its competitors with a unique concept that has become iconic over the years: a flame-grilled beef.
To highlight its well-known signature “Flame-grilled beef”, the fast-food brand collaborated with the illustrator SHANE who made five drawings showing with humor that everything is better with flames.
Oct
02
Adland pays tribute to former McCain marketer Howard Mann
Posted in: UncategorizedMann had also worked at Rank Hovis McDougall and Heinz.
Oct
02
Johnnie Walker partners HBO for Game of Thrones variant
Posted in: UncategorizedWhite Walker by Johnnie Walker will be available globally and is part of a wider Game of Thrones partnership.
Oct
02
Facebook for Business’ New Video Series Goes Behind the Break
Posted in: UncategorizedFacebook is premiering a new video series on its Facebook for Business page, Behind the Break, spotlighting how companies have used the social network’s marketing solutions to help scale their businesses. The Success Stories videos will feature the companies, their products and offerings and their executives, and they will include tips for emerging businesses and…
Oct
02
Facebook for Business’ New Video Series Goes Behind the Break
Posted in: UncategorizedFacebook is premiering a new video series on its Facebook for Business page, Behind the Break, spotlighting how companies have used the social network’s marketing solutions to help scale their businesses. The Success Stories videos will feature the companies, their products and offerings and their executives, and they will include tips for emerging businesses and…
Oct
02
Facebook for Business’ New Video Series Goes Behind the Break
Posted in: UncategorizedFacebook is premiering a new video series on its Facebook for Business page, Behind the Break, spotlighting how companies have used the social network’s marketing solutions to help scale their businesses. The Success Stories videos will feature the companies, their products and offerings and their executives, and they will include tips for emerging businesses and…
Oct
02
Burger King: Always Better With Fire, 1
Posted in: Uncategorized
If you didn’t know yet that a steak is always better when it is grilled with the flame, BURGER KING® Belgium and his Buzzman agency made you a drawing to explain it to you.
Since 1954, BURGER KING® has distinguished itself from its competitors with a unique concept that has become iconic over the years: a flame-grilled beef.
To highlight its well-known signature “Flame-grilled beef”, the fast-food brand collaborated with the illustrator SHANE who made five drawings showing with humor that everything is better with flames.
Oct
02
Burger King: Always Better With Fire, 2
Posted in: Uncategorized
If you didn’t know yet that a steak is always better when it is grilled with the flame, BURGER KING® Belgium and his Buzzman agency made you a drawing to explain it to you.
Since 1954, BURGER KING® has distinguished itself from its competitors with a unique concept that has become iconic over the years: a flame-grilled beef.
To highlight its well-known signature “Flame-grilled beef”, the fast-food brand collaborated with the illustrator SHANE who made five drawings showing with humor that everything is better with flames.
Oct
02
Disque Denúncia: Secrecy, 1
Posted in: Uncategorized
Disque-Denúncia Rio ((disquedenuncia.org.br) is a call center that, in partnership with the Department of Public Safety, receives denunciations from citizens that experience or witness criminal actions, transferring them to the authorities. The campaign highlights the guarantee of anonymity and the integrity of those who call to make a denunciation, stimulating the fight against violence in Rio.
Oct
02
Clean Break: Why J&J is enlisting teens with modest followings as influencers
Posted in: Uncategorized
Dillon Eisman, 18, runs a nonprofit in Southern California that restores damaged apparel for homeless teens. That work earned him publicity as a People magazine “Hometown Hero” last year, but Eisman still never thought of himself as an “influencer.”
So Eisman was surprised when a casting director reached out to him to make an audition video promoting a skincare brand. “At first I thought it was a scam,” says Eisman. “It was just so random.”
Now, Eisman is among the teens who star in videos for Johnson & Johnson’s Clean & Clearhis video alone has received more than 3.2 million YouTube views since June. Together they have helped boost Clean & Clear sales 19 percent since February, according to the company.
Oct
02
Campaign to examine in-housing trend at London and New York breakfast events
Posted in: UncategorizedCampaign is to host two breakfast briefings in London and New York on the subject of brands taking advertising in-house and embedding agency partners in their offices.
Oct
02
Pearl & Dean promotes Clare Turner to sales director
Posted in: UncategorizedCinema ad sales house appoints new sales director after departure of Zoe Cadman to Global
Oct
02
Google criticised for 'selling ads to fraudsters'
Posted in: UncategorizedGoogle has been criticised over allowing ads for fraudulent enterprises to be at the top of its search rankings.
Oct
02
Disque Denúncia: Secrecy, 1
Posted in: Uncategorized
Disque-Denúncia Rio ((disquedenuncia.org.br) is a call center that, in partnership with the Department of Public Safety, receives denunciations from citizens that experience or witness criminal actions, transferring them to the authorities. The campaign highlights the guarantee of anonymity and the integrity of those who call to make a denunciation, stimulating the fight against violence in Rio.
Oct
02
Wake-up, it’s been done before! / Original? Mon œil!
Posted in: Uncategorized
Oct
02
Clean Break: Why J&J is enlisting teens with modest followings as influencers
Posted in: Uncategorized
Dillon Eisman, 18, runs a nonprofit in Southern California that restores damaged apparel for homeless teens. That work earned him publicity as a People magazine “Hometown Hero” last year, but Eisman still never thought of himself as an “influencer.”
So Eisman was surprised when a casting director reached out to him to make an audition video promoting a skincare brand. “At first I thought it was a scam,” says Eisman. “It was just so random.”
Now, Eisman is among the teens who star in videos for Johnson & Johnson’s Clean & Clearhis video alone has received more than 3.2 million YouTube views since June. Together they have helped boost Clean & Clear sales 19 percent since February, according to the company.
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