(TrendHunter.com) The Hualien Bay Mall Starbucks has been designed by Japan-based architect Kengo Kuma as a new location for the coffee brand that is located in Taiwan and sure to offer a distinctly unorthodox…
At a recent ad agency event in Los Angeles. I was in the audience, watching panel after panel of female leaders. Finally, during the Q&A I raised my hand and spoke these words:
“I’ve heard the word ‘confidence’ so many times tonight. Why don’t women have more confidence? How can we help women be more confident? Yet research shows that confidence doesn’t equal competence. There is no correlation between acting like you know what you’re doing and actually knowing what you’re doing.”
At this point, you could have heard a pin drop. It was like I had announced that crying at work was the new power move.
With the confirmation process for Supreme Court nominee Brett Kavanaugh still controversially in progress and in flux, Time magazine’s editors faced a problem as they put together their next issue: Any story focused on the political circus surrounding him might become instantly outdated. So in its Oct. 15 cover story, on newsstands Friday, the newsweekly takes a step back and looks at the big picture of how the cultural conversation has moved forward in the wake of his most prominent accuser’s testimony.
In “How Christine Blasey Ford’s Testimony Changed America,” Time’s Haley Sweetland Edwards writes,
The facts remain unsettled, and Ford’s testimony may not prevent Kavanaugh’s confirmation. But it was a powerful warning that wealth, status and a record of professional accomplishments were no longer enough to override credible allegations of sexual assault, no matter when they occurred. To young men, it was a message that drunken violence could shadow them all their lives. And to victims, Ford’s testimony was an invitation to speak up, no matter how powerful the accused, no matter how long ago the attack.
Scott Galloway’s book “The Four” is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other business on the planet. But he’s mulling a sequel, because he now thinks the first three need to fear the fourth.
“Amazon is beating up on the other three wherever it intersects,” said Galloway in a provocative speech to the Brandemonium conference in Cincinnati on Wednesday. Galloway, a New York University professor who is the founder of digital consultancy L2 (now part of Gartner) says Amazon is out-innovating Apple on hardware, has become the fastest-growing digital media player and outspends TV networks on original content.
“Amazon has more job openings in their voice group than Google has in the entire company right now,” he said. Amazon “can go into the media business and overnight be the second largest spender on original content. They will spend more than NBC or CBS this year.”
BBDO CEO, Americas, Chris Thomas is stepping down from his role after three and a half years. Thomas will remain with BBDO during a transitional period in which the agency determines his successor in the position. “Chris has decided that, after three and half great years in New York, he wants to be closer to…
With the confirmation process for Supreme Court nominee Brett Kavanaugh still controversially in progress and in flux, Time magazine’s editors faced a problem as they put together their next issue: Any story focused on the political circus surrounding him might become instantly outdated. So in its Oct. 15 cover story, on newsstands Friday, the newsweekly takes a step back and looks at the big picture of how the cultural conversation has moved forward in the wake of his most prominent accuser’s testimony.
In “How Christine Blasey Ford’s Testimony Changed America,” Time’s Haley Sweetland Edwards writes,
The facts remain unsettled, and Ford’s testimony may not prevent Kavanaugh’s confirmation. But it was a powerful warning that wealth, status and a record of professional accomplishments were no longer enough to override credible allegations of sexual assault, no matter when they occurred. To young men, it was a message that drunken violence could shadow them all their lives. And to victims, Ford’s testimony was an invitation to speak up, no matter how powerful the accused, no matter how long ago the attack.
The outdoor footwear brand is teaming up with Hearst magazine brands Elle and Cosmopolitan for three days of live talks, interviews, workshops and masterclasses.
Burger King’s portrayal of dumb AI in its advertising may be funny, but it betrays a deeper fear within the industry.
Last night, the greats of the advertising industry gathered to help celebrate Campaign’s 50th birthday at a party held at One Marylebone, London. Here are some of the photographic highlights of the night.
Collusion offers an alternative to young people typically excluded from fashion.
Brand Film Festival London, the awards scheme and seminar from PRWeek and Campaign that celebrates brand storytelling, has opened for entries for a third year.
Twitter extended the Data Saver feature that already existed in its Twitter Lite application for emerging markets, areas with poor connectivity and older devices–as well as on Twitter for Windows and the social network’s mobile site–to all users of its flagship iOS and Android apps. Data Saver enables people to choose to load images in…
A Doritos lançou uma versão especial e que será distribuída apenas na Bahia. Com o Doritos Heatwave, a marca visa celebrar a cultura baiana, indo além dos “clichês”, além de inovar ao trazer um novo produto para fora do eixo Rio-São Paulo. Segundo Anna Carolina Teixeira, diretora de Marketing da Doritos, a estratégia de lançar um …
O post Doritos lança versão especial de seu salgadinho que é exclusiva para a Bahia apareceu primeiro em B9.
2018 é o ano da televisão do Brasil… só que não. Enquanto as eleições deste ano mostram que a introdução do horário político não foi decisivo em nada para alterar o curso da História, dados recentes indicam que ainda que 63% da população ainda use seus televisores como fonte mais confiável de informação, este percentual …
O post Braincast 289 – A Irrelevância da TV apareceu primeiro em B9.
Local is having a moment, and the numbers back that up: 46 percent of all searches on Google are for local information. This represents an incredible opportunity for brands and marketers to focus on local experiences and develop tactics that will position them to win. The critical elements that make up an integrated local experience include local listings, store pages, reviews, local social media, content and paid media. Brands that only focus on one area of the local experience could be missing the big picture and fail to deliver on customer expectations.
This explosion of interest in local is driving innovation in the ad tech space. However, this innovation is resulting in fragmentation as providers and platforms focus on particular niches. In turn, this fragmentation makes it difficult for brands to deliver unified brand experiences. Self-serve platforms typically address pieces of local search in isolation, but there is a huge benefit in stitching together a fully encompassing local program and connecting those local experiences back up to the enterprise brand. While it is true that technology can help with a lot of these pieces, there is still a need for a partner that has both the technological capabilities and human capital to provide the strategic “glue” of a successful local campaign.
Technology needs people to activate it. For example, numerous platforms allow marketers to post to Facebook or Google, but the service side of deciding what to post cannot be automated. Investments in technology without the expertise to refine, customize and convey a story are likely to lead to frustration. Content and experiences that deliver performance usually don’t result from the technology it was built on but from the thought and understanding of the market.
Local is having a moment, and the numbers back that up: 46 percent of all searches on Google are for local information. This represents an incredible opportunity for brands and marketers to focus on local experiences and develop tactics that will position them to win. The critical elements that make up an integrated local experience include local listings, store pages, reviews, local social media, content and paid media. Brands that only focus on one area of the local experience could be missing the big picture and fail to deliver on customer expectations.
This explosion of interest in local is driving innovation in the ad tech space. However, this innovation is resulting in fragmentation as providers and platforms focus on particular niches. In turn, this fragmentation makes it difficult for brands to deliver unified brand experiences. Self-serve platforms typically address pieces of local search in isolation, but there is a huge benefit in stitching together a fully encompassing local program and connecting those local experiences back up to the enterprise brand. While it is true that technology can help with a lot of these pieces, there is still a need for a partner that has both the technological capabilities and human capital to provide the strategic “glue” of a successful local campaign.
Technology needs people to activate it. For example, numerous platforms allow marketers to post to Facebook or Google, but the service side of deciding what to post cannot be automated. Investments in technology without the expertise to refine, customize and convey a story are likely to lead to frustration. Content and experiences that deliver performance usually don’t result from the technology it was built on but from the thought and understanding of the market.
Creative and experiential agency We Are Vista bought by US-based ICF.
If you had any doubt that advertising has become an arms race of creative innovation, you need look no further than the top winners in this year’s Clio Awards. The roster of honorees taking home the show’s top honor, the Grand Clio, highlights many of the brands and ideas that have challenged the concept of…
(TrendHunter.com) Dairy-free products may be more widely available but dairy-based products are still managing to evolve the food industry. Whether incorporated into beverages or worked into ice cream, dairy-based…
Local is having a moment, and the numbers back that up: 46 percent of all searches on Google are for local information. This represents an incredible opportunity for brands and marketers to focus on local experiences and develop tactics that will position them to win. The critical elements that make up an integrated local experience include local listings, store pages, reviews, local social media, content and paid media. Brands that only focus on one area of the local experience could be missing the big picture and fail to deliver on customer expectations.
This explosion of interest in local is driving innovation in the ad tech space. However, this innovation is resulting in fragmentation as providers and platforms focus on particular niches. In turn, this fragmentation makes it difficult for brands to deliver unified brand experiences. Self-serve platforms typically address pieces of local search in isolation, but there is a huge benefit in stitching together a fully encompassing local program and connecting those local experiences back up to the enterprise brand. While it is true that technology can help with a lot of these pieces, there is still a need for a partner that has both the technological capabilities and human capital to provide the strategic “glue” of a successful local campaign.
Technology needs people to activate it. For example, numerous platforms allow marketers to post to Facebook or Google, but the service side of deciding what to post cannot be automated. Investments in technology without the expertise to refine, customize and convey a story are likely to lead to frustration. Content and experiences that deliver performance usually don’t result from the technology it was built on but from the thought and understanding of the market.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
