When P.W. Singer set out to write a book about military use of social media in 2013, he couldn’t have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see social media power the rise of the Islamic State, elevate white nationalist movements and serve as a tool for…
Já faz algum tempo que o Instagram não cria nenhuma grande ferramenta nova para o Stories, seção “inspirada” no Snapchat que acabou se tornando a principal força do aplicativo. Tanto que a grande última adição ao hall de recursos do modo “jovem” da rede social foi justamente o sticker de perguntas, lançado no começo de …
O post Instagram pega emprestado o QR Code do Snapchat em novo recurso do Stories apareceu primeiro em B9.
Today, corporations recognize that having a social purpose matters: people want to work for companies with a purpose, consumers are aligning their purchase decisions with their passions, and investors, including Blackrock, are insisting that social purpose is mandatory for the companies they invest in. Too often, however, having a social purpose is business rhetoric rather than a meaningful response to important social issues.
Believing in something even if it means sacrificing everything is a message with a purpose. Beyond being an embodiment of “Just do it,” Colin Kaepernick’s message is an inspiring call to action about the importance of standing up or kneeling for what you believe in. It’s also brilliant marketing that co-opts the idea of rebellion to engage Nike’s young and racially diverse customers.
This campaign is a great for Nike’s business. However, by addressing the reasons why Kaepernick was kneeling in the first place racist policing, unacceptably high rates of incarceration of African-Americans and economic exploitation, Nike would be even more successful. Nike also needs to eliminate labor rights violations in its factories and ensure zero tolerance for discrimination and the harassment of women.
Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and conspiracies more than a million times every day, according to a report released Thursday by the Knight Foundation. The results of the study,…
Brands measure all sorts of data points to determine whether or not consumers are happy with a product or message. But, in the world of Nick Horbaczewski, founder and CEO of the Drone Racing League (DRL), those statistics aren’t as important as keeping the company one step ahead of the latest trend–a lesson every brand…
Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago. A spokesperson for WPP confirmed a series of three reported executive appointments but declined to comment further. Andrew Scott, who previously served as co-chief operational officer along with Read following the resignation of…
(TrendHunter.com) While there have been many travel-friendly yoga mats introduced over the years, the Banale Mat is truly a standout as a super compact yoga mat that shrinks down to the same size as a 64-ounce water…
Já faz algum tempo que o Instagram não cria nenhuma grande ferramenta nova para o Stories, seção “inspirada” no Snapchat que acabou se tornando a principal força do aplicativo. Tanto que a grande última adição ao hall de recursos do modo “jovem” da rede social foi justamente o sticker de perguntas, lançado no começo de …
O post Instagram pega emprestado o QR Code do Snapchat em novo recurso do Stories apareceu primeiro em B9.
Tool of North America is signing director James Frost to its live-action roster. Born in London, and based in L.A., Frost is known for his expertise in fusing technical expertise with humor. He has worked on multiple commercial campaigns including as Nike’s “Human Printing Press,” American Express’ “Business Gold Reward Card,” BMW’s “Comparable” and Ford’s “The Dog,” among others. On the music video side, he has worked with brands and artists including Radiohead, Alabama Shakes, OK Go, Norah Jones, Coldplay, Pearl Jam, The White Stripes, and Kylie Minogue. He helemd Coldplay’s “Yellow,” Norah Jones’ “Come Away With Me,” and Radiohead’s “House of Cards.”
At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he’s seeing in the advertising industry and ways brands could improve in terms of technology and capturing user data. Here’s what he had to say. This interview has been edited and condensed for clarity….
Já faz algum tempo que o Instagram não cria nenhuma grande ferramenta nova para o Stories, seção “inspirada” no Snapchat que acabou se tornando a principal força do aplicativo. Tanto que a grande última adição ao hall de recursos do modo “jovem” da rede social foi justamente o sticker de perguntas, lançado no começo de …
O post Instagram pega emprestado o QR Code do Snapchat em novo recurso do Stories apareceu primeiro em B9.
Já faz algum tempo que o Instagram não cria nenhuma grande ferramenta nova para o Stories, seção “inspirada” no Snapchat que acabou se tornando a principal força do aplicativo. Tanto que a grande última adição ao hall de recursos do modo “jovem” da rede social foi justamente o sticker de perguntas, lançado no começo de …
O post Instagram pega emprestado o QR Code do Snapchat em novo recurso do Stories apareceu primeiro em B9.
Tool of North America is signing director James Frost to its live-action roster. Born in London, and based in L.A., Frost is known for his expertise in fusing technical expertise with humor. He has worked on multiple commercial campaigns including as Nike’s “Human Printing Press,” American Express’ “Business Gold Reward Card,” BMW’s “Comparable” and Ford’s “The Dog,” among others. On the music video side, he has worked with brands and artists including Radiohead, Alabama Shakes, OK Go, Norah Jones, Coldplay, Pearl Jam, The White Stripes, and Kylie Minogue. He helemd Coldplay’s “Yellow,” Norah Jones’ “Come Away With Me,” and Radiohead’s “House of Cards.”
At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he’s seeing in the advertising industry and ways brands could improve in terms of technology and capturing user data. Here’s what he had to say. This interview has been edited and condensed for clarity….
The Times was one of the last American daily newspapers to add color to its news pages. Here’s why.
Já faz algum tempo que o Instagram não cria nenhuma grande ferramenta nova para o Stories, seção “inspirada” no Snapchat que acabou se tornando a principal força do aplicativo. Tanto que a grande última adição ao hall de recursos do modo “jovem” da rede social foi justamente o sticker de perguntas, lançado no começo de …
O post Instagram pega emprestado o QR Code do Snapchat em novo recurso do Stories apareceu primeiro em B9.
After canceling two late-night-themed shows in August–The Break With Michelle Wolf and The Joel McHale Show With Joel McHale–Netflix is ready to take another stab at the genre. On Oct. 28, it will debut Patriot Act With Hasan Minhaj, a weekly comedy show hosted by former Daily Show correspondent Hasan Minhaj. In a new promo…
After canceling two late-night-themed shows in August–The Break With Michelle Wolf and The Joel McHale Show With Joel McHale–Netflix is ready to take another stab at the genre. On Oct. 28, it will debut Patriot Act With Hasan Minhaj, a weekly comedy show hosted by former Daily Show correspondent Hasan Minhaj. In a new promo…
Já faz algum tempo que o Instagram não cria nenhuma grande ferramenta nova para o Stories, seção “inspirada” no Snapchat que acabou se tornando a principal força do aplicativo. Tanto que a grande última adição ao hall de recursos do modo “jovem” da rede social foi justamente o sticker de perguntas, lançado no começo de …
O post Instagram pega emprestado o QR Code do Snapchat em novo recurso do Stories apareceu primeiro em B9.
Todo o universo de histórias em quadrinhos da “Turma da Mônica” agora pode ser encontrado no aplicativo Banca da Mônica. O serviço por streaming disponibilizará revistas mensais, além de todo o acervo editorial da Mauricio de Sousa Produções (MSP), somando produções lançadas de 1950 a 2016, incluindo edições como “Clássicos do Cinema” e as graphic novels do selo Graphic …
O post “Turma da Mônica” lança app com acervo de gibis lançados desde 1950 apareceu primeiro em B9.
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