Oct
09
Best of British brands: HP Sauce
Posted in: UncategorizedLeading UK marketers celebrate the most iconic British brands from the past five decades
Oct
09
Ikea Subtly (and Then Not So Subtly) Invades These Luxury Commercials
Posted in: UncategorizedIkea and luxury don’t usually go hand in hand. That’s a fact that McCann Spain has been leveraging in fun ways recently. Late last year, McCann and the famously budget-friendly retailer created an ad called “Allen Key” (which you can see below), cleverly highlighting how Ikea items can seem right at home in an opulently…
Oct
09
The Team Behind Coding Interview Startup Refdash Is Joining Facebook
Posted in: UncategorizedFacebook turned to the team behind Refdash, a platform that enables people to practice interviewing for coding positions, to help enhance its own jobs offering. Refdash announced in a blog post that its team would be joining the social network, adding that its existing products and services would continue to operate independently, but its live…
Oct
09
How Levi’s Assessed a Tumultuous Political Landscape and Used Jeans to Bridge the Divide
Posted in: UncategorizedThe day after the 2016 election, Levi’s Global Brands CMO Jennifer Sey knew the iconic American brand’s marketing needed to reflect the current mood of a divided country. Sey shelved an advertising campaign for skinny jeans and got to work creating a new campaign meant to bridge that divide. And it worked. “We were up…
Oct
09
Zumbis invadem ruas de Nova York na estreia da 9ª temporada de “The Walking Dead”
Posted in: Uncategorized
A 9ª temporada de “The Walking Dead” estreou ontem, 07/10, e para a sua divulgação, a série colocou diversos zumbis espalhados pelas ruas de Nova York. A ativação da AMC lembra o que a série fez para divulgar a sua primeira temporada, em 2010, quando atores caracterizados como zumbis cruzaram a cidade de Atlanta. Dessa …
O post Zumbis invadem ruas de Nova York na estreia da 9ª temporada de “The Walking Dead” apareceu primeiro em B9.
Oct
09
Halls: Cliff
Posted in: Uncategorized
When it comes to making a choice, people tend to judge things by their size –the bigger the better. You might not expect much from Halls Mini, but with its tiny size, it can be a bomb of refreshment.
To show that size isn’t everything we create a series of prints (Iceberg, Cliff, Avalanche) relating to clear situations in which an apparently small thing can cause huge consequences. All of them take you to cold and fresh places.
Oct
09
Watch the newest ads on TV from Samsung, Calm, Target and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: With Meghan Trainor’s “All the Ways” as a soundtrack, Target shows some of the ways it’s trying to speed up your shopping experience, including same-day delivery and its Drive Up service. Verizon says that “More first responders in America rely on Verizon than any other network.” And the Calm app wants to teach you how to meditate and “work through stress.”
Oct
09
What Google's data snafu means for the for $88B digital ad industry
Posted in: UncategorizedGoogle said Monday that it’s shutting down Google+, a service almost nobody ever used, after discovering a bug that jeopardized user data.
The company says it discovered the glitch in March, or right around the time that Facebook was dealing with an onslaught of negative coverage following the Cambridge Analytica scandal, but only opted to reveal the information today. On its blog, the company says data on some 500,000 users is at risk, adding that details such as age, gender, occupation and email addresses were affected as early as 2013.
The Wall Street Journal, which first reported the news, says the company initially chose not to disclose the bug as it feared increased regulatory scrutiny and consumer backlash.
Oct
09
Halls: Avalanche
Posted in: Uncategorized
When it comes to making a choice, people tend to judge things by their size –the bigger the better. You might not expect much from Halls Mini, but with its tiny size, it can be a bomb of refreshment.
To show that size isn’t everything we create a series of prints (Iceberg, Cliff, Avalanche) relating to clear situations in which an apparently small thing can cause huge consequences. All of them take you to cold and fresh places.
Oct
08
Facebook says there are no ads in its new video device … well some ads, but it's definitely private
Posted in: Uncategorized
Oct
08
LinkedIn Acquired Employee Engagement Platform Glint
Posted in: UncategorizedLinkedIn announced an agreement to acquire employee engagement platform Glint. Terms of the transaction were not disclosed, but LinkedIn vice president of talent solutions, careers and learning Daniel Shapero said in a blog post that when the deal closes–expected during parent company Microsoft’s second fiscal quarter of 2019, which ends Dec. 31–Glint founder and CEO…
Oct
08
LinkedIn Acquired Employee Engagement Platform Glint
Posted in: UncategorizedLinkedIn announced an agreement to acquire employee engagement platform Glint. Terms of the transaction were not disclosed, but LinkedIn vice president of talent solutions, careers and learning Daniel Shapero said in a blog post that when the deal closes–expected during parent company Microsoft’s second fiscal quarter of 2019, which ends Dec. 31–Glint founder and CEO…
Oct
08
Zumbis invadem ruas de Nova York na estreia da 9ª temporada de “The Walking Dead”
Posted in: Uncategorized
A 9ª temporada de “The Walking Dead” estreou ontem, 07/10, e para a sua divulgação, a série colocou diversos zumbis espalhados pelas ruas de Nova York. A ativação da AMC lembra o que a série fez para divulgar a sua primeira temporada, em 2010, quando atores caracterizados como zumbis cruzaram a cidade de Atlanta. Dessa …
O post Zumbis invadem ruas de Nova York na estreia da 9ª temporada de “The Walking Dead” apareceu primeiro em B9.
Oct
08
Watch the newest ads on TV from Samsung, Calm, Target and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: With Meghan Trainor’s “All the Ways” as a soundtrack, Target shows some of the ways it’s trying to speed up your shopping experience, including same-day delivery and its Drive Up service. Verizon says that “More first responders in America rely on Verizon than any other network.” And the Calm app wants to teach you how to meditate and “work through stress.”
Oct
08
Watch the newest ads on TV from Samsung, Calm, Target and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: With Meghan Trainor’s “All the Ways” as a soundtrack, Target shows some of the ways it’s trying to speed up your shopping experience, including same-day delivery and its Drive Up service. Verizon says that “More first responders in America rely on Verizon than any other network.” And the Calm app wants to teach you how to meditate and “work through stress.”
Oct
08
Watch the newest ads on TV from Samsung, Calm, Target and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: With Meghan Trainor’s “All the Ways” as a soundtrack, Target shows some of the ways it’s trying to speed up your shopping experience, including same-day delivery and its Drive Up service. Verizon says that “More first responders in America rely on Verizon than any other network.” And the Calm app wants to teach you how to meditate and “work through stress.”
Oct
08
Disney’s TV Division Makes Room for Fox Executives
Posted in: UncategorizedPeter Rice, now the president of 21st Century Fox, is set to take on the top TV role, once Disney’s $71.3 billion deal for Fox is formally approved.
Oct
08
'We gave this review everything we had': GTB reacts to Ford decision in internal memo
Posted in: Uncategorized
WPP may have avoided losing the Ford Motor Co. account altogether, yet the automaker’s choice of BBDO as lead creative agency is a financial and psychological blow to WPP and its dedicated Global Team Blue unit. While WPP retains significant business from Ford, the move marks a seismic shift for a holding company whose agencies have had ties to the automaker since 1943.
In an internal memo to employees sent today from Satish Korde, CEO of WPP’s Global Team Blue, obtained by Ad Age, the agency reacted with disappointment to the decision and tried to reassure staff.
Global Team Blue internal memo from CEO Satish Korde
Oct
08
Campaign launches #TellHerStory to promote women in the creative industries
Posted in: UncategorizedCampaign is launching a content series and event designed to help women in advertising maximise their influence and career potential.
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