Oct
09
Campaign and AMV unveil industry's Trailblazers of the Future
Posted in: UncategorizedCampaign and Abbott Mead Vickers BBDO have unveiled the Trailblazers of the Future in a joint initiative to promote change makers across the industry.
Oct
09
Condé Nast Expands Wired Brand With an OTT Channel
Posted in: UncategorizedThere are now dozens of hours of content available on Cond? Nast’s first over-the-top channel for Wired. In total, the channel will have 125 hours of content, including 40 hours of new original programming, which includes content from the brand’s upcoming festival, Wired25, and two seasons of Click, a show from BBC Studios. Other material…
Oct
09
Tuesday Wake-Up Call: Facebook's video-chatting gadget, and Ford's new agency lineup
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Facebook is launching a new gadget, a video-chat tablet for the home. The device, called Portal, comes with a low-tech plastic doodad that covers the camera when you want to make extra, extra sure it’s not recording. Even so, a lot of people can’t get over the creepiness factor of putting a Facebook camera and mic in their living rooms after the company has had so many problems safeguarding users’ privacy. The product launch came 10 days after Facebook announced a huge breach of user data.
As Ad Age’s Garett Sloane notes, Facebook says Portal and Portal Plus don’t have ads “at this time,” though there’s an asterisk on that sentence third-party apps like Spotify can run them. More generally, Sloane writes, “it remains to be seen if Portal can be a commercial success, because Facebook has had trouble with hardware for years.” Remember the “Facebook phone,’ a partnership with HTC in 2013, which came and went in a blink? No? Here’s a refresher.
More on Facebook: Facebook’s AI mistakenly labeled ads by Nike, Reebok and other brands as political ads, Garett Sloane writes. In the case of a Reebok ad, it promoted a sports bra, nothing else. So what’s the confusion?
Oct
09
JCDecaux wins outdoor ad contract for Westfield London shopping centres
Posted in: UncategorizedJCDecaux has won the out of home (OOH) advertising sales contract for the UK’s two biggest shopping malls at Westfield London and Westfield Stratford City.
Oct
09
Facebook launches video chat devices for the home
Posted in: UncategorizedFacebook is launching video-calling devices for the home in its latest attempt to diversify beyond traditional social media.
Oct
09
Google gives up on Google+ after admitting data mistakes
Posted in: UncategorizedGoogle is shutting down its Google+ social media platform after admitting data from up to half a million users may have been compromised.
Oct
09
Furore over horse race advertising on Sydney Opera House
Posted in: UncategorizedThe Everest Cup is set to be promoted on the building’s iconic sails today, amid fury from the Australian public and talks of protests, extra security and sabotage.
Oct
09
Reprise launches 'game changing' new digital audit tool
Posted in: UncategorizedReprise, IPG Mediabrands’ media marketing arm, today launches a new global auditing platform it calls “the single biggest product launch the company has ever seen” and a “game changer” for the agency.
Oct
09
Honey Bunches of Oats' retired worker returns in new spot
Posted in: Uncategorized
“This really is about multiplicity, we want to really surround people with this song, with this kind of rhyme-y technique,” says Hunter Hindman, founder and chief creative, Argonaut, who says the work is in line with what the agency pitched to win the account.
Sales of Honey Bunches of Oats, Post Consumer Brands’ top-seller, fell more than 4 percent in the 52 weeks ended Sept. 9, according to IRI. Still, the brand has a solid lead over most other cereals on the market. Honey Bunches of Oats was the 4th-largest seller during that 52-week period, trailing Cheerios (General Mills), Frosted Flakes (Kellogg) and Honey Nut Cheerios (General Mills).
Cheerios, Frosted Mini Wheats (Kellogg), and Fruity Pebbles (Post) were the only brands in the top 10 that posted sales gains in that period, IRI data show.
Oct
09
Doctor's orders? The 'sad, silly' Tronc brand is no more
Posted in: Uncategorized
Everybody in the media world has been ridiculing the brand since it was officially unveiled in June 2016. So why change the name now? Well, because Dr. Soon-Shiong not only did the company the great favor of taking the Los Angeles Times off its hands, but he remains the second-largest shareholder of Tronc stock. So his opinion regarding corporate branding carries extra weight.
Some reports had the Tronc board leaning toward abandoning the name even before the L.A. Times sale, but Dr. Soon-Shiong’s harsh public comment surely helped the cause.
The same day he visited the L.A. Times newsroom, The Guardian (U.K.) served up a tentative news item with the headline “Tronc to change name back to Tribune Publishing after two years of ridicule.”
Oct
09
Best ads in 50 years: The one-word brief for Heineken
Posted in: UncategorizedAs part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
Oct
09
Campaign50: Countdown of the 50 most effective celebrity campaigns (number 10 to 1)
Posted in: UncategorizedWhat are the top 50 best celebrity ads of all time? In the last of this five-part series, Hamish Pringle and Roger Ingham reveal all.
Oct
09
Clínica na Índia está tratando o primeiro paciente viciado em Netflix
Posted in: Uncategorized
Acredite se quiser, mas passar muito tempo na Netflix não é exatamente um hábito muito saudável. Tanto que o Serviço de Uso Saudável de Tecnologia (SHUT), clínica localizada em Bangalore, Índia, e especializada no tratamento de pessoas que se encontram consumidas pelo vício nas ferramentas da contemporaneidade, admitiu em suas dependências nos últimos dias um …
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Oct
09
Chime: Just Got Paid
Posted in: Uncategorized
Chime, the leader in US Challenger banking announced today the company’s first National Ad Campaign: “Early Payday.” The new campaign comes at a time of remarkable growth for the company and will help Chime reach even more customers and help millions of Americans take control of their financial lives, avoid bank fees and save money automatically.
Developed in partnership with Ad Agency barrettSF and shot by Doug Cox of the Cabinet, the two spots entitled “Early Payday – Just Got Paid” and “Early Payday – I’d Be Crazy to Go Back” feature people calling out Chime’s “Get Paid Early” feature and no hidden bank fees. In one, a sales guy gets an awkward helping hand in pointing out the benefits of Chime. In the other, a young woman reflects on her not-so-distant banking life before she switched to Chime.
Oct
09
Chime: No Crazy Fees – I'd Be Crazy to Go Back
Posted in: Uncategorized
Chime, the leader in US Challenger banking announced today the company’s first National Ad Campaign: “Early Payday.” The new campaign comes at a time of remarkable growth for the company and will help Chime reach even more customers and help millions of Americans take control of their financial lives, avoid bank fees and save money automatically.
Developed in partnership with Ad Agency barrettSF and shot by Doug Cox of the Cabinet, the two spots entitled “Early Payday – Just Got Paid” and “Early Payday – I’d Be Crazy to Go Back” feature people calling out Chime’s “Get Paid Early” feature and no hidden bank fees. In one, a sales guy gets an awkward helping hand in pointing out the benefits of Chime. In the other, a young woman reflects on her not-so-distant banking life before she switched to Chime.
Oct
09
Best of British brands: Fairy
Posted in: UncategorizedLeading UK marketers celebrate the most iconic British brands from the past five decades
Oct
09
Clínica na Índia está tratando o primeiro paciente viciado em Netflix
Posted in: Uncategorized
Acredite se quiser, mas passar muito tempo na Netflix não é exatamente um hábito muito saudável. Tanto que o Serviço de Uso Saudável de Tecnologia (SHUT), clínica localizada em Bangalore, Índia, e especializada no tratamento de pessoas que se encontram consumidas pelo vício nas ferramentas da contemporaneidade, admitiu em suas dependências nos últimos dias um …
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Oct
09
Nike e EA Sports estão “preocupadas” com acusações a Cristiano Ronaldo, mas outros patrocinadores preferem silêncio
Posted in: Uncategorized
As acusações contra Cristiano Ronaldo continuam sendo investigadas, e enquanto as alegações de estupro feitas por Kathryn Mayorga não são efetivamente comprovadas (embora a cada dia o caso ganhe um capítulo novo), apenas duas marcas que patrocinam o jogador se manifestaram sobre o caso. Tanto a Nike quanto a EA Sports disseram que estão monitorando de …
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Oct
09
Amplifon: THE ADVICE (Il Consiglio)
Posted in: Uncategorized
A letter, two friends, a world of sounds to remember. An hearing aid can be the solution. A friend’s advice can really change your life.
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