Hasta La Creative!

An international extension of Agency of the Year award comes as Campaign celebrates its 50th anniversary.

Blockchain is making its way to the ad-tech sector. Today, MediaMath rolled out the beta version of what it’s calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup that professes to use blockchain technology to better illuminate the often murky programmatic sector. The demand-side platform (DSP) claims Guaranteed Viewable Market offers “impression-level…

Snapchat is ramping up its online TV proposition in the UK after snaring 17 media brands to launch content on its new Shows platform, which will include non-skippable ads.

Last year during the shopping spree that occurs annually between Black Friday and Cyber Monday, Amazon’s best-selling product wasn’t an Alexa, TV, iPad or any of the other usual suspects. It was a DNA testing kit from Ancestry. Ten years ago, stories of a person’s genealogy and ancestral background were largely passed down through the…

Competitive:

Houghton Mifflin Harcourt:
Marketing Account Management sits at the intersection of marketing strategy and creativity.
New York City, New York

ISBA and IAB among those warning that the government’s digital services tax could potentially damage digital investment in the UK.

Agency starts work on the account immediately.

The last project from Super Deluxe, a digital media company from WarnerMedia’s Turner that is shutting down, will be available to stream on Friday. The Passage, billed as a modern-day silent comedy, will be available on Super Deluxe channels, iTunes and FilmStruck. The movie follows Phil (played by creator Philip Burgers) as he navigates different…

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What people are talking about today: President Trump’s campaign committee is spending $6 million on a new ad to promote Republicans in the midterm elections, though Trump himself doesn’t appear in it. The spot focuses instead on a fictional mother who wants the economy to stay strong as her daughter grows up. What’s the deal? Trump’s 2020 re-election campaign manager, Brad Parscale, told CBS: “The president’s not on the ballot. This is about his agenda.” The New York Times has a different explanation for the ad’s utter lack of Trump:

“Mr. Trump is unpopular with the group of voters his campaign is apparently trying to target at this critical stage in the race: white, college-educated women, who recent polls have shown disproportionately view him negatively, and are also disinclined to vote for Republicans.”

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Lynxeye Consultants will work to expand the appeal of the now Chinese-owned sports car brand.