Fast food giant McDonald’s creates a stir by suspending its giant media review, while Uber is seeing four agencies about its driver recruitment brief.
Theresa May’s comic attempt at dancing at the Tory party conference mostly aroused scorn in the public – or so you might have thought. But what did it really make people feel?
A friend should always underestimate your virtues and an enemy overestimate your faults.
The energy brand is inviting people to recharge their batteries with an activation based on mind, body and soul.
BBH and St Luke’s Communications have triumphed in the 2018 Ocean digital creative competition, run in association with Campaign.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Colin Kaepernick wants to trademark himself. To be precise, his company filed for the trademark to a black-and-white likeness of his face and halo of hair, ESPN reports. The filing at the U.S. Patent and Trademark Office suggests the image could be used on “everything from shampoo and hairspray to jewelry and lampshades,” as well as for workshops or TV shows and movies, the report says. Kaepernick, the former NFL quarterback who was thrust into the spotlight for kneeling during the national anthem to protest inequality, is also an endorser for Nike. Trademarking his own image could give him a new platform for his activism and a new stream of income. Since his protests made him a controversial figure, nobody’s hiring him to do the job he originally intended playing pro football.
In other trademark news: Procter & Gamble has filed to trademark the internet catchphrase NSFW, along with FOMO, FTW and TL;DR for household products. Which raises a curious question which household products, exactly, are not safe for work, and why? Read more about it in the Ad Age Marketer’s Brief, which asks, “What would Mr. Clean say?”
Another Netflix-ish service
Fast food giant McDonald’s creates a stir by suspending its giant media review, while Uber is seeing four agencies about its driver recruitment brief.
Why does the advertising industry find the ‘working class’ so problematic?
McDonald’s has halted one of the biggest UK media pitches of the year in a surprise move.
Karen Blackett OBE, WPP UK country manager and chairwoman of MediaCom UK & Ireland, has been appointed race equality business champion by the Prime Minister as part of a Race at Work Charter launched at a roundtable hosted by WPP today.
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Andrew McKechnie is the chief creative officer at a place one might be surprised to learn has a chief creative officer: Verizon.
For the past 18 months he’s been building the company’s in-house agency, 140, where he has been honing the telecomm giant’s communication strategy. It’s no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy.
As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
Leading UK marketers celebrate the most iconic British brands from the past five decades
Maurice Saatchi, the “self-obsessed, egocentric narcissist” gives a rare media interview to M&C Saatchi’s worldwide chief executive Moray MacLennan for Campaign’s 50th anniversary.
Liberate your creativity by recognising that most people’s truth is just an opinion, don’t wall yourself in and let curiosity guide you.
Campaign presents a short film, ‘Dean Street’, that offers an intimate behind-the-scenes look at the day we celebrated not just our 50th anniversary but adland’s sense of community by bringing over 70 of the industry’s brightest people together on a photoshoot in the heart of Soho.
The advertising campaign talk to the citizen that don’t pay attention with the traffic. The number of accidents are growing because human faults. The turn signal it’s one of the more important alerts to avoid mistakes and collisions, so, the ads are showing the unreal risks. We shouldn’t be afraid of the turn signal.
This heartwarming film tells the story of the cumulative effect of small acts of care and guidance.
The advertising campaign talk to the citizen that don’t pay attention with the traffic. The number of accidents are growing because human faults. The turn signal it’s one of the more important alerts to avoid mistakes and collisions, so, the ads are showing the unreal risks. We shouldn’t be afraid of the turn signal.
Last Wednesday millions of Americans with cell phones got a text message ostensibly from President Donald Trump as a part of the first major test of the Federal Emergency Management Agency’s new National Wireless Emergency Alert System. Given the widespread media-driven apprehension leading up that moment (Wait, Trump can text all of us directly? We can’t opt out?), you could pretty much predict that “Saturday Night Live” would have fun with it.
In this prerecorded segment (above) from the weekend’s episode, “SNL” delivers, imagining a worst-case scenario of Trump treating the system like he treats Twitter: as an extension of his aggrieved psyche. Cast members including Leslie Jones and Kate McKinnon play everyday Americans whose days are interrupted by a steady stream of Trump alerts, including “Failing New York Times Says I Cheated On Taxes. Duh! It’s called being smart!,” “Warning: White men are under attack” and “Puerto Rico is fine now! I guess the paper towels worked!”
The twist comes in the end when it suddenly turns out the segment is an ad spoof. A Cricket Wireless customer (Heidi Gardner) realizes she’s been spared the Trump texts because, well, she’s a Cricket Wireless customer. Cue the announcer’s voice-over: “Cricket Wireless. Now aren’t you happy we have awful service?”
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