Oct
31
Menzis: Dogs Against Stress
Posted in: Uncategorized
Oct
31
Street mural of Time's 'Guns in America' cover gets a heartbreaking update
Posted in: Uncategorized
On Friday, Time magazine published a special gun-violence-focused issue with a cover created by French street artist JR. Also on Friday, a mural version of the cover was installed on downtown Manhattan’s iconic Houston Bowery Wall. And then by Saturday morning there was, of course, another mass shooting in America; see “Hate crime charges filed in Pittsburgh synagogue shooting that left 11 dead” (CNN).
By early Sunday morning, JR’s mural had been tagged with a slash of red paint and a large “11,” referencing those murdered. By late Sunday morning, someone had left a bouquet of red roses leaning against the mural, and rose petals were strewn on the sidewalk just below the “11” (see a close-up photo below).
After working with a team on Friday to install the mural, JR left town and, according to an Instagram post, is now working on an upcoming exhbition for the Museum of Photography in Paris. As of this writing, he has not taken credit for or acknowledged the update to his Houston Bowery Wall mural on his various social media accounts. UPDATE: On Instagram Monday afternoon ET, JR posted a photo of his mural with the “11” addition; in the caption he wrote that “people have started a visual conversation on the wall.”
Oct
31
Twitter Is Now Allowing Users Who Report Spammy Tweets to Provide More Information
Posted in: UncategorizedTwitter is now enabling its users to provide more information on the posts that they report as spam. The social network announced in a Twitter Safety tweet that users can specify the type of spam they are reporting, including suspicion that the tweets originated from fake accounts. Activity that attempts to manipulate or disrupt Twitter’s…
Oct
31
Nova campanha do Jeep Renegade tem duas versões idênticas com protagonistas feminino e masculino
Posted in: Uncategorized
Para apresentar sua nova campanha para o Jeep Renegade 2019, a marca apresenta o conceito “Seu Instinto é Jeep”, e exibe o filme “Instinto”. Embalado pela música “Born To Be Wild”, da banda Steppenwolf, o vídeo apresenta duas versões idênticas: uma com um protagonista do sexo masculino e outra com uma protagonista do sexo feminino. …
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Oct
31
Serviços de TV via streaming ganham força nos EUA e ganham aumento de 212% em horas de visualização
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Os serviços de TV via streaming nos Estados Unidos – como o Hulu, o TV Sling e o PlayStation Vue – estão se fortalecendo à medida que mais consumidores têm optado por cortar a assinatura da TV a cabo tradicional. De acordo com um novo relatório da Conviva, esses serviços (denominados MVPDs virtuais) agora respondem por mais de …
O post Serviços de TV via streaming ganham força nos EUA e ganham aumento de 212% em horas de visualização apareceu primeiro em B9.
Oct
31
Watch the newest ads on TV from AT&T, New Balance, CareerBuilder and more
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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: New Balance calls attention to its status as an official sponsor of the 2018 New York City Marathon (this Sunday, Nov. 4). AT&T wants you to download the AT&T Thanks app to score “exclusive benefits, access and offers,” so you can get “more for your thing,” as the tagline puts it. And a CareerBuilder user named James explains how the job-search site helped build a resume for him “with skills I didn’t know I had.”
Oct
31
The future of marketing and technology, revealed
Posted in: Uncategorized
The online trust crisis. The rise of conversational AI. How blockchain is changing marketing. The exploding market for cannabis and CBD. The transformation of online experiential shopping. The end of cash registers. The rise of esports. What you need to know about adtech right now…
Those are just some of the topics we’ll be taking on at Ad Age Next, our biggest annual conference. If you want to stay on top of the future of marketing and technology, you really need to attend on Nov. 13 and 14 in New York City. It’s a day-and-a-half event (starting at noon on Tuesday the 13th) jam-packed with panels and presentations that will help you gain top-line insights on exactly where marketing practices are heading. (You and your team will also have plenty of time to reconnect with industry peers and make new connections across networking meals, breaks and an opening-night reception.) See the full agenda here.
Among the industry leaders taking our stage: Alexis Ohanian, co-founder of Reddit and Initialized Capital; Bozoma Saint John, CMO at Endeavor; Drew Bradstock, senior VP of product at Index Exchange; Dara Treseder, CMO at GE Ventures; Sharmeen Browarek, senior director of viewer engagement at Twitch; Jess Carbino, sociologist at Bumble; Pras Michl, founder and CEO of Blacture; Amy Emmerich, chief content officer atRefinery29; Joanna O’Connell, VP and principal analyst at Forrester; Kass Dawson, global head of marketing communications at Softbank Robotics; Rachel Shechtman, founder and CEO of Story; Jen Wong, chief operating officer at Reddit; Meiling Tan, head of marketing at Alphabet’s Waymo; Alanna Gombert, CEO of the Digital Asset Trade Association; and Jason DeLand, founding partner and joint global CEO at Anomaly. See the full list of speakers here.
Oct
31
The future of marketing and technology, revealed
Posted in: Uncategorized
The online trust crisis. The rise of conversational AI. How blockchain is changing marketing. The exploding market for cannabis and CBD. The transformation of online experiential shopping. The end of cash registers. The rise of esports. What you need to know about adtech right now…
Those are just some of the topics we’ll be taking on at Ad Age Next, our biggest annual conference. If you want to stay on top of the future of marketing and technology, you really need to attend on Nov. 13 and 14 in New York City. It’s a day-and-a-half event (starting at noon on Tuesday the 13th) jam-packed with panels and presentations that will help you gain top-line insights on exactly where marketing practices are heading. (You and your team will also have plenty of time to reconnect with industry peers and make new connections across networking meals, breaks and an opening-night reception.) See the full agenda here.
Among the industry leaders taking our stage: Alexis Ohanian, co-founder of Reddit and Initialized Capital; Bozoma Saint John, CMO at Endeavor; Drew Bradstock, senior VP of product at Index Exchange; Dara Treseder, CMO at GE Ventures; Sharmeen Browarek, senior director of viewer engagement at Twitch; Jess Carbino, sociologist at Bumble; Pras Michl, founder and CEO of Blacture; Amy Emmerich, chief content officer atRefinery29; Joanna O’Connell, VP and principal analyst at Forrester; Kass Dawson, global head of marketing communications at Softbank Robotics; Rachel Shechtman, founder and CEO of Story; Jen Wong, chief operating officer at Reddit; Meiling Tan, head of marketing at Alphabet’s Waymo; Alanna Gombert, CEO of the Digital Asset Trade Association; and Jason DeLand, founding partner and joint global CEO at Anomaly. See the full list of speakers here.
Oct
31
From data farm to marketer's table, only the most 'ethically sourced' ads
Posted in: Uncategorized
The digital and marketing technology industry is taking a page from conscientious consumer movementsthink fair-trade coffee, sweatshop-free apparelto address concerns that the data collected on a massive scale across the internet adheres to only the highest principles of privacy, security and consent. Introducing “ethically sourced data.”
Who started it?
It’s a phrase that has been embraced by Facebook and its executives, like Carolyn Everson, VP of global marketing solutions, who at this year’s Advertising Week in New York talked about new rules at the social network. Advertisers have to vouch for all the data they bring to Facebook to target ads. “Our goal with this is to ensure that whatever data is utilized is ‘ethically sourced’ and marketers have permission to use it,” Everson told advertisers back in September.
Oct
31
Twitter Is Now Allowing Users Who Report Spammy Tweets to Provide More Information
Posted in: UncategorizedTwitter is now enabling its users to provide more information on the posts that they report as spam. The social network announced in a Twitter Safety tweet that users can specify the type of spam they are reporting, including suspicion that the tweets originated from fake accounts. Activity that attempts to manipulate or disrupt Twitter’s…
Oct
31
Alphabet exec out as company grapples with harassment reports
Posted in: Uncategorized
A top executive at Alphabet Inc.’s experimental moonshot unit has left the company after the New York Times reported he was accused of sexual harassment.
Rich DeVaul, a director at X, the lab that came up with futuristic projects like internet-projecting balloons and delivery drones, left the company Tuesday without severance pay, a source familiar with the matter said. Axios previously reported DeVaul’s departure.
The New York Times reported DeVaul invited a job candidate to the Burning Man festival and asked her to remove her shirt so he could give her a back rub in 2013. The woman reported the incident two years later, but DeVaul remained in his post despite a Google human resources employee telling the woman that the company had taken “appropriate action,” the newspaper said.
Oct
31
AFEF: #NoiseAgainstHepatitisC
Posted in: Uncategorized
AFEF is a french association of hepatologists.
The association want to raise awareness about hepatitis C, a virus which sneakily destroys livers, but that has no symptom. It is called a silent disease. A silent disease that can now be cured in a matter of weeks.
So we decided to make noise. A lot of noise, to break this dangerous silence, and encourage people to get tested and cured.
Oct
31
Oyinlola Hospital: Listen
Posted in: Uncategorized
Everyday, thousands of babies are killed without being given a choice. Their muted voices cry to be heard and to be given an opportunity.
At Oyinlola hospital, we have had patients come in for abortions and when refused, some have resorted to patronising quacks, then return to us when things go awry.
This campaign is to let them know that we are available to help them make informed decisions and also walk them through the process.
Oct
31
Bust Magazine Is on a Mission
Posted in: UncategorizedJane is gone. Teen Vogue (the print version) is gone. The Village Voice, gone. How has this feminist lifestyle publication survived for 25 years?
Oct
31
Tech Fix: Spotting Disinformation Online Before the Midterm Elections
Posted in: UncategorizedRumors. Inflammatory and divisive messages. Doctored photos. Kevin Roose, technology columnist, explains how he has waded into that shadowy world to write about it.
Oct
31
The future of marketing and technology, revealed
Posted in: Uncategorized
The online trust crisis. The rise of conversational AI. How blockchain is changing marketing. The exploding market for cannabis and CBD. The transformation of online experiential shopping. The end of cash registers. The rise of esports. What you need to know about adtech right now…
Those are just some of the topics we’ll be taking on at Ad Age Next, our biggest annual conference. If you want to stay on top of the future of marketing and technology, you really need to attend on Nov. 13 and 14 in New York City. It’s a day-and-a-half event (starting at noon on Tuesday the 13th) jam-packed with panels and presentations that will help you gain top-line insights on exactly where marketing practices are heading. (You and your team will also have plenty of time to reconnect with industry peers and make new connections across networking meals, breaks and an opening-night reception.) See the full agenda here.
Among the industry leaders taking our stage: Alexis Ohanian, co-founder of Reddit and Initialized Capital; Bozoma Saint John, CMO at Endeavor; Drew Bradstock, senior VP of product at Index Exchange; Dara Treseder, CMO at GE Ventures; Sharmeen Browarek, senior director of viewer engagement at Twitch; Jess Carbino, sociologist at Bumble; Pras Michl, founder and CEO of Blacture; Amy Emmerich, chief content officer atRefinery29; Joanna O’Connell, VP and principal analyst at Forrester; Kass Dawson, global head of marketing communications at Softbank Robotics; Rachel Shechtman, founder and CEO of Story; Jen Wong, chief operating officer at Reddit; Meiling Tan, head of marketing at Alphabet’s Waymo; Alanna Gombert, CEO of the Digital Asset Trade Association; and Jason DeLand, founding partner and joint global CEO at Anomaly. See the full list of speakers here.
Oct
31
Marketer's Brief: Brands seize on Dia de los Muertos
Posted in: Uncategorized
Marigolds, known as the official flower of Dia de los Muertos, were also used by Spotify, which last weekend erected a massive display at a Los Angeles cemetery in honor of Mexican-American musician Jenni Rivera, who died in a 2012 plane crash. Ad Age’s Creativity has more on that effort here.
Reese’s Halloween machine
Plenty of brands are still tapping into Halloween, of course, like Hershey Co., which created a candy exchange vending machine that works exactly as it sounds: insert unwanted candy, receive Reese’s Peanut Butter Cups. Reese’s says it’s the leading Halloween candy, with more than half of candy buyers buying Reese’s. For now, there’s only one machine, which will be set up outside Washington Square Park (5th Ave. between Washington Square North and East 8th St.) on Oct. 31 from 4 p.m. to 9 p.m.
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