Hasta La Creative!

Inaugural collection is organised into three themes, while guests can also join talks and workshops.

Restructure will create five divisions within the group.

A Converse ‘hotel’ and a hot air balloon party are among the activations shortlisted for the Campaign Event Awards. We take a closer look at the work.

“I thought I was good at hiding,” says a somber, contemplative Bigfoot in this new political attack ad out of Minnesota. “And then Erik Paulsen comes along. I mean, how can you have tens of thousands of people looking for you all the time and not one of them find you? I started to wonder: Did Erik Paulsen really exist? I mean, where’s the proof? Some blurry photo taken from miles away? I had to know. So I had to come up with a plan.”

It gets even better from there, thanks to (spoiler alert) a stakeout in the lobby of a Big Pharma company.

The ad was shared today on YouTube and social media by Dean Phillips, an “independent-minded candidate for U.S. Congress” (per his Twitter bio) who wants to represent Minnesota’s 3rd congressional districtwhich Republican Erik Paulsen has been doing since 2009. Phillips also describes himself as an “entrepreneur,” which is perhaps a bit of an understatement. The lengthy bio on his official campaign website emphasizes his sensibility as a marketer, including during his time as CEO of Phillips Distilling Company, and then a partner at Talenti:

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Pablo has appointed FCB Inferno founding partner Tim Doust as its chair and further bolstered its senior team with hires from Grey and Ogilvy.

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

It’s no secret that the National Rifle Association has a cozy relationship with many members of Congress, which many contend acts as a roadblock to meaningful gun reform legislation. And such relationships have received particular attention in recent months, following the Marjory Stoneman Douglas High School shooting and subsequent student activism from survivors. Two creatives…

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media marketing is simply the most efficient way to reach the largest amount of people. But…

Google is planning to open a store in SoHo after all.

Three years after attempting to dispose of space it had leased on Greene Street, the tech giant appears to be arranging instead to open an outpost at the location, Crain’s New York Business reports.

The 5,442-square-foot space could be Google’s first long-term retail location in the city. It has opened only pop-up stores here, including during the holiday season at 110 Fifth Ave. in the Flatiron District.

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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: For years, Papa John (aka founder John Schnatter) was the face on Papa John’s ads and pizza boxes. Now that Schnatter is persona non grata, the company is using lots of other faces in an ad — the faces of its employees, as Ad Age’s Jessica Wohl writes. The company’s new spot isn’t about a boss named John, it’s about Nadya, Amit, Jordan, Nicholas, Alaura, Zafira, Bill and Dougie. Wohl notes that “the video features 24 people, including franchise owners and managers of Papa John’s restaurants around the world, including people of color.” That’s notable because Schnatter exited as chairman after using a racial slur on a conference call. The ad, from Endeavor Global Marketing, was directed by Ramaa Mosley. As Wohl writes, she’s the first woman to direct a commercial for the brand.

Also: Grammar enthusiasts, brace yourselves. Because “Papa John’s may soon go by the name Papa Johns,” minus the apostrophe, Wohl writes. Filings were submitted to the U.S. Patent and Trademark Office in late August. The underlying message is that Papa John’s, the pizza chain, doesn’t belong to Papa John, the guy. Although, as Wohl notes, founder Schnatter is still the largest shareholder.

F&B + KBS = F&B

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