competitive:
Creative Circle:
Our agency client is looking for a hybrid of an Account Executive and Social Media Engagement Specialist.In this role you will provde account manageme
Minneapolis, Minnesota
ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003 as director of advertising and marketing. She has moved through a variety of positions including vp, chief of staff and founder…
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: 23andMe serves up another one of its “Meet your genes” ads, this time focusing on genes related to celiac disease. The Allstate Mayhem character (Dean Winters) says “This season I’m everyone with a case of the dropsies” in a football-themed spot. And Samsung takes a walk down memory lane, showing some of the TVs it’s made over the years, before focusing on its current state-of-the-art QLED models.
After years of industry claims about non-transparent practices in the media-buying industry, federal prosecutors are reportedly probing those practices and have begun issuing subpoenas.
The Wall Street Journal reported on the investigation Thursday, claiming that Havas SA is one advertising company under scrutiny, citing people familiar with the situation.
In a statement to Ad Age, Havas Media Group U.S. said it couldn’t comment on an ongoing investigation within the industry.
Life is colorful and–based on photo sharing online–big. Big moments, big vacations, big colors. Life is just big. That’s the premise of a new ad for Apple that’s launching today, touting the brand’s new iPhone XS, which has the largest display in the product’s history. Director John Hillcoat, who also directed the Cannes Lions-winning film…
Mobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to Google or Facebook. The most viable contender thus far has been Amazon, a potential third titan in the making. But another challenge is emerging that may…
Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is performing sufficiently. Google has historically been criticized for “marking its own homework.” Earlier this week, it took strides to satisfy advertisers’ calls for…
Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an anthem, two ads dedicated to specific games and 14 deep dives into the cultures of particular schools. This week the agency…
Before joining Kia in 2017, Chehab had gained acclaim as the brains behind memorable campaigns such as Chrysler’s “Born of Fire” Super Bowl XLV ad featuring Eminem. Chehab’s mission at Kia is to continue fostering creativity, but with an eye toward the brand’s role as a young company.
It is this mindset that has propelled Chehab’s latest project, the Driving Creativity contest. Created by Kia in partnership with Ad Age Studio 30, this competition encourages art and design students to create both a print ad for the Kia Stinger and an accompanying documentary-style video explaining the vision behind the ad. Chehab spoke with Studio 30 recently about his intentions behind the contest, and how youth and creativity have been a winning combination for Kia:
What do you think sets Kia apart from other companies with regard to how it values creativity?
On “The Late Show” last night, Stephen Colbert deconstructed Supreme Court nominee Brett Kavanaugh’s Senate testimony: “He came out with a well-coiffed head of steam,” the host says in the segment by way of setting up Kavanaugh’s angry opening remarks. And then, just as you’d expect if you watched any of Kavanaugh’s self-defense, Colbert also serves up clips (starting at the 2:32 mark in the video embedded above) of Kavanaugh talking about his high school drinkingincluding his weirdly repetitive declarations about being a fan of beer.
“I have partied with Spuds MacKenzie!,” Colbert says, doing his best stentorian Kavanaugh impression. “I have partied with the Budweiser frogs! I have ridden on that Silver Bullet train! Any beer companies out there looking for a spokesman, you know how to find me. Dilly dilly, wassup!”
Colbert’s Kavanaugh commentary appeared in what was actually the second of two monologues. The first, covering the testimony of Christine Blasey Ford, appears here:
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: 23andMe serves up another one of its “Meet your genes” ads, this time focusing on genes related to celiac disease. The Allstate Mayhem character (Dean Winters) says “This season I’m everyone with a case of the dropsies” in a football-themed spot. And Samsung takes a walk down memory lane, showing some of the TVs it’s made over the years, before focusing on its current state-of-the-art QLED models.
“Lyutenitsa” is a traditional homemade Bulgarian appetizer paste. That is why all lyuteniza brands are trying to communicate their products as “just LIKE the one granny makes”. But Philicon’s lyutenitsa changed the game – we became the first brand produced by grannies.
We changed Philicon’s HR policies – inviting real home-made lyutenitsa experts to work in Philicon’s factory. As a result of our recruitment campaign 20% of the new employees were in retirement age. So we could communicate the USP we created: Philicon is the first lyutenitsa really made by granny HERSELF.
A security breach at Facebook has affected nearly 50 million of the social media platform’s users, Facebook said Friday. The social media company discovered the breach on Tuesday, informed law enforcement on Thursday and is cooperating with the FBI, Facebook vice president of product management Guy Rosen told reporters on a call Friday afternoon. The…
Facebook Messenger bots will soon begin expressing themselves through multiple personalities, but it’s not schizophrenia–just one of the updates to Messenger Platform that were announced Friday. Developers of Messenger bots now have access to the new Persona API (application-programming interface), in open beta, which enables them to add multiple personals to their bots for different…
Before joining Kia in 2017, Chehab had gained acclaim as the brains behind memorable campaigns such as Chrysler’s “Born of Fire” Super Bowl XLV ad featuring Eminem. Chehab’s mission at Kia is to continue fostering creativity, but with an eye toward the brand’s role as a young company.
It is this mindset that has propelled Chehab’s latest project, the Driving Creativity contest. Created by Kia in partnership with Ad Age Studio 30, this competition encourages art and design students to create both a print ad for the Kia Stinger and an accompanying documentary-style video explaining the vision behind the ad. Chehab spoke with Studio 30 recently about his intentions behind the contest, and how youth and creativity have been a winning combination for Kia:
What do you think sets Kia apart from other companies with regard to how it values creativity?
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