Sep
28
Feds media-buying probe is 'cloud that will hang over the industry'
Posted in: UncategorizedAfter years of industry claims about non-transparent practices in the media-buying industry, federal prosecutors are reportedly probing those practices and have begun issuing subpoenas.
The Wall Street Journal reported on the investigation Thursday, claiming that Havas SA is one advertising company under scrutiny, citing people familiar with the situation.
In a statement to Ad Age, Havas Media Group U.S. said it couldn’t comment on an ongoing investigation within the industry.
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