Hasta La Creative!

VML London has hired Senior Creative Team Eve Kemanes and Andreea Nedelcu, Senior Copywriter Paula Hochberg and Senior Designer Athina Collaro, bringing the office’s creative department to 64 percent female. Kemanes has worked for agencies including Ogilvy, VCCP and Digitas. Nedelcu trained at Miami Ad School Europe and worked for Leo Burnett, JWT and Jung von Matt. Hochberg most recently worked at Senora Rushmore in Madrid. Collaro has worked at companies including Jo Malone, Avon, Hunter Boot and GlossyBox.

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Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies…

Conhecida por produzir jogos como “The Walking Dead”,  “Batman”, “Game of Thrones”, “Minecraft” e “Guardiões da Galáxia”, a empresa Telltale Games anunciou que vai encerrar suas atividades. No comunicado oficial, a produtora confirmou que está demitindo 225 de seus 250 funcionários. Os 25 restantes serão desligados após a conclusão do segundo capítulo de “The Walking Dead: …

O post Telltale Games anuncia o fim de suas atividades apareceu primeiro em B9.

Let’s take a quick look at IHOP’s year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well–or not, depending on who you talk to. Then, it was back to pancakes. Now? IHOP is getting into the beer business–albeit, like its…

Film, Online
Volkswagen

It’s not hard driving fast in a GTI, the real challenge is holding back. Volkswagen has the broadest GTI range. They make sporty cars available to a larger group of people as the price range is much more approachable compared to other fast cars. But how can you talk about fast car if it doesn’t have one of the fastest times from 0-100 km/h? Volkswagen Denmark decided to turns things upside down to prove that the GTI range is actually just as fun as the rest. Testing the Golf, Polo and up! GTI in a way that none of the other fast cars are tested. This is THE GTI 0-100 CHALLENGE.

Advertising Agency:DDB, Copenhagen, Denmark
Senior Art Director:Mark Rif Torbensen
Senior Copywriter:Tim Fremmich Andresen
Account Director:Mette Ingemann
Creative Director:Thomas Fabricius
Designer:Louise Skafte
Digital Producer:David Cytryn
Digital Director:Eskil Busck
Strategist:Martin Meyer
Production Company:Spoiled Productions
Head Of Production:Kristina Karlsson
Director & Producer:Michael Iversen
Line Producer:Louise Janniche
Sound Design:Morten Soegaard
Editing:Mark Balstrup
Colorist:Shilo Duffy
Vfx:Shilo Duffy
Head Of Marketing:Martin Thorsen
Campaign Manager:Camilla Esmark

Film
Land Rover

Advertising Agency:Spark44, London, United Kingdom
Global Chief Creative Officer:Brian Fraser
Creative Director:Harald Wittig
Producer:Chris Hook
Executive Editor:Dan Drage
Senior Content Head:Desikan Ranganathan
Senior Account Manager:Adam Bewley
Director:Matt Hopkins
Production Company:The Progress Film Company
Head Of Production:Rich Guy
Production Manager:Heeva Hamed
Dp:Matt Shaw
2nd Unit DP:Sam Rookes
Composer:Dan Graves
Colourist:Mahmoud Enayet

Snapchat can now link shoppers directly to Amazon in a partnership that could help upend the mobile commerce space, and take on rivals like Instagram and Pinterest.

Snapchat’s new visual search feature means users can take photos of products out in the world or in stores and be linked directly to Amazon for price comparisons and purchase. Snapchat’s visual search also works by scanning barcodes.

“It’s extremely smart for Snap and a potential first step for Amazon in their quests to be the masters of e-commerce,” says Noah Mallin, head of experience, content and partnerships at Wavemaker. “It’s also a potential disaster for brick-and-mortar retailers who sell products available on Amazon and already have to deal with consumers who research in person and then buy online.”

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Levi’s is going all in to get voters out — casting their ballots on Election Day. Ahead of National Voter Registration Day on Sept. 25, the 165-year-old denim brand is debuting a new TV spot encouraging voting. It will also host voter registration booths in select stores and sell a limited edition “Vote” T-shirt.

The Levi’s push is a concerted effort from a brand that hasn’t shied away from controversial issues. Earlier this month, Chief Executive Chip Bergh penned a letter in Fortune magazine pledging the brand’s support in ending gun violence. “As a company, we have never been afraid to take an unpopular stand to support a greater good,” Bergh wrote.

Taking a stance on voting could help the San Francisco-based apparel brand connect with younger consumers, experts say. Larry Chiagouris, professor of marketing at Pace University’s Lubin School of Business, notes that voting registration campaigns can help a brand appeal to a certain group of consumers without “antagonizing other segments.” He notes that it’s an issue that appeals to all.

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