Hasta La Creative!

Despite the US Congress’s lack of insight into Facebook’s operations, Mark Zuckerberg’s handling of the situation seems to have restored investor confidence in the company.

Lloyds Banking Group has appointed former MullenLowe chief executive Richard Warren to the role of director of marketing communications.

An uncomfortable week for Mark Zuckerberg and Sir Martin Sorrell raises questions about media and advertising’s dependence on figureheads.

MediaLink has recruited Nick Manning to be senior vice-president in London to drive European expansion.

Snap has poached Facebook’s Ed Couchman to be its UK general manager.

Grey New York has been going full-force in its diversity efforts. Earlier this week at the 4A’s Transformation Conference in Miami, it said it will devote 75 percent of its spending on talent and resources toward creative departments. Late last month, it partnered with the 3% Movement to try to ensure that all work the agency produces reflects diversity. Now Grey is debuting an initiative that aims to tackle both objectives: free ad school.

Last week, 20 creatives recruited from outside the industry began classes at the Famous Academy for Modern Effectiveness, an eight-week, tuition-free portfolio school co-founded by Grey and FindSpark, an inclusion-focused networking site for young professionals. Its goal is to train talented people who might otherwise have been overlooked, or who would have eschewed advertising due to cost or lack of opportunity.

“If we’re honest about one of the barriers to diversity in creative departments, it’s socioeconomic,” says John Patroulis, worldwide chief creative officer at Grey. “College is expensive. Portfolio school is expensive. And then you get your first job, and it’s not high-paying.” Patroulis didn’t go to ad school himself, but the industry is harder to break into now than it was when he began, he says.

Continue reading at AdAge.com

Media agencies across IPG, Omnicom, WPP, Dentsu, MDC and more are coming together.

Em mais de 5 horas de depoimento, CEO do Facebook admite poucas falhas e se esquiva com serenidade dos senadores

O post Como foi o depoimento de Mark Zuckerberg no Congresso dos Estados Unidos apareceu primeiro em B9.

Viacom is embracing fragmentationor, at least, getting its arms around all the viewers who’ve splintered off from traditional TV audiences to watch on their own time and on multiple, hard-to-measure mobile screens.

Its goal is to prove to advertisers at this year’s upfront that it can find audiences no matter how they watch. Viacom, whose portfolio of cable networks includes MTV, Nickelodeon, Comedy Central and the new Paramount Network, will again make its pitch in a series of dinners instead of the glitzy presentations favored by most networks, aiming to talk with ad buyers in a more intimate setting.

Among the talking points at the dinners, which start this week, Viacom will tout more than two billion new impressions of digital inventory for the upcoming season thanks to deals with internet-delivered TV services like Sling TV and DirecTV Now.

Continue reading at AdAge.com

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