Apr
12
State of play: the events tech market in 2018
Posted in: UncategorizedFast-evolving technology is transforming the way in which the events industry, brands and visitors alike approach interactive and immersive experiential.
Apr
12
How Fanta elevated Halloween with its '13th floor' VR experience
Posted in: UncategorizedFanta turned its focus to experiences away from TV campaigns to make its brand more relevant to 16- to 19-year-olds. Kim Benjamin finds out why the brand created a spooky 13th floor party.
Apr
12
Why Marks & Spencer and Shelter turned to VR
Posted in: UncategorizedBy using technology M&S and Shelter were able to bring home the reality of being a homeless family at Christmas. Kim Benjamin discovers how VR helped deepen levels of engagement
Apr
12
Pitch update: Moneysupermarket.com, Asda, Betway, Britvic, and more
Posted in: UncategorizedFour creative agencies are pitching for Moneysupermarket.com, Britvic is reviewing a new ad account, and UM joins this year’s media new-business rankings.
Apr
12
How to work with a media agency, by the consultant who advised on Sky's £425m review
Posted in: UncategorizedScott Moorhead, whose firm Aperto One has advised Sky and Barclays on their recent media reviews, explains how advertisers can have smarter partnerships with their agencies.
Apr
12
Winning awards matters and creates value for our industry
Posted in: UncategorizedBountiful Cow founder Henry Daglish says the doubters who dismiss industry awards are mistaken and offers five reasons why they matter.
Apr
12
Turkey of the week: Lloyds beach party smells of the stables
Posted in: UncategorizedIf Lloyds had a horse for every problem with this ad, they’d have this ad.
Apr
12
Augmenting creativity: how brands can use AI to fuel creative experiences
Posted in: UncategorizedThe trick is combining AI skills effectively to create amazing personalised experiences, says Imagination’s group chief technology officer.
Apr
12
Pick of the week: Mariah Carey is the 'hero' of Hostelworld's new ad
Posted in: UncategorizedJames Page can clearly see why the travel website said “We belong together” to the superstar diva.
Apr
12
Royal British Legion selects Leagas Delaney for creative account
Posted in: UncategorizedThe Royal British Legion has hired Leagas Delaney as its creative agency of record, with its first brief to launch a campaign to mark the centenary of the end of the First World War.
Apr
12
Opportunity knocks for publishers seeking to change ad industry narrative
Posted in: UncategorizedExecutives at The Washington Post, The Economist and National Geographic discuss Facebook, cross-publisher collaboration and the return of context.
Apr
12
Adspend on Facebook kept growing throughout Cambridge Analytica scandal
Posted in: UncategorizedWhile Facebook’s share price may be taking a beating, advertisers are spending 62% more year-on-year on the platform in the first quarter of the year.
Apr
12
Pippa Glucklich joins Dentsu Aegis Network as CEO of Amplifi UK
Posted in: UncategorizedPippa Glucklich has been named chief executive of Dentsu Aegis Network’s media investment arm, Amplifi UK, as part of a move to simplify the UK operation and make it “more client-centric”.
Apr
12
Campaign Diary: BT's Al-Qassab will be a Deadpool-hit at ASA; is the IPA undergoing a curious rebrand?
Posted in: UncategorizedBT’s Zaid Al-Qassab joins the ASA council while a Sale-based agency gets the name of adland’s trade body wrong – very wrong.
Apr
12
Ultra-Tiny Island Vacation Rentals – The Monocabin by Mandalaki Design Studio is Space-Economic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) When one goes on vacation, it is essential to be unbothered by clutter and this island vacation rental in Greece is a boxy and all-white relaxation heaven. Firstly, the minimalist design of the…
Apr
12
Creative Circle: Media Manager
Posted in: Uncategorizedcompetitive:
Creative Circle:
Position: Media ManagerLocation: NashvilleStatus: Full-timeEstimated Duration: Full-timeStarts: Within a Couple WeeksRate: up to $50,000/yr. Job De…
Nashville, Tennessee
Apr
12
Creative Circle: Media Manager
Posted in: Uncategorizedcompetitive:
Creative Circle:
Position: Media ManagerLocation: Downtown Kansas CityStatus: Full-timeEstimated Duration: Full-timeStarts: Within a Couple WeeksRate: up to $50,000…
Kansas City, Missouri
Apr
12
Investigators Focus on Another Trump Ally: The National Enquirer
Posted in: UncategorizedA federal inquiry is examining the relationship between a tabloid company, President Trump and his lawyer Michael D. Cohen, whose office was raided by the F.B.I.
Apr
12
Young creatives: One week left to submit to Ad Age's Cannes Lions cover contest
Posted in: Uncategorized
Think you have what it takes to inspire a world of marketersor better yet, do you have what it takes to change the world?
That’s the heart of this year’s brief for Ad Age’s annual young creatives cover contest. For the ninth consecutive year, Ad Age is inviting creatives 30 or younger to design the cover of our Creativity issue, which will be distributed at the Cannes Lions International Festival of Creativity in June. The winner will not only see their work on magazine, they’ll also get a free trip to the annual ad fest in France.
While the brief in the past has centered on the broader idea of “creativity,” we believe this year calls for something new. Over the last several months, we’ve seen voices once unheard or silent coming to the fore to have tremendous impact on the world around themwe’ve seen it with #MeToo, the Women’s March and most recently March for Our Lives and Never Again. Inspired by this momentum, we’d like to see how you can put your creativity to good work too, and we challenge you to create an image that shows how creativity can change the world.
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