Hasta La Creative!

Esse programa foi transcrito pela Mamilândia, grupo de transcrição do Mamilos Transcrição Programa 112 Episódio transcrito por: Carla Rossi de Vargas, Fernanda Cappellesso, Marina Feltran, Aline Bergamo, Bruna Azevedo, Larissa, Cecília Mozzer, Patrícia, Bárbara Vist, Bruno Ginciene e Simone. Revisado por: Carla Rossi de Vargas. Início da transcrição: (Bloco 1) 0’ – 4’59” [Vinheta de …

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The company best known for its television networks launches ESPN+, which it hopes can capture the next generation of sports fans.

During Mark Zuckerberg’s hearing in front of the U.S. Senate on Tuesday, Sen. Orrin Hatch asked the beleaguered Facebook chief executive, “How do you sustain a business model in which users don’t pay for your service?” Zuckerberg: “Senator, we run ads.” As one billionaire social network CEO faces the ire of the nation, if not…

Ads serve a variety of purposes, including raising brand awareness, but the core measurement of a social media ad’s success is usually how persuasive it is. Ads want to persuade consumers to do something, whether that’s buying a product, calling a phone number, visiting a website or switching their car insurance. Whatever the intention, persuasion…

The Facebook CEO did not wilt during Tuesday’s marathon Senate session.

Esse programa foi transcrito pela Mamilândia, grupo de transcrição do Mamilos Transcrição Programa 111 – Internações Involuntárias: problema ou solução? Programa transcrito por: Carla Rossi de Vargas, Leticia Dáquer, Fagner Coelho, Alan Bastos, Fernando, Henrique Tavares e Marcelli. Revisado por Jaqueline Souza Felix, Tatiana Criscione e João Gentil (Bloco 1) 0’ – 4’59” [Vinheta de …

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(TrendHunter.com) Chicago-based firm Vladimir Radutny Architects was tasked with a space-merging project for a dilapidated building with origins dating back over 100 years. The Sawyer Residence was originally two…

Technology in events has become a staple, but how can you use it most effectively?

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Mark Zuckerberg spent 10 hours in the hot seat in Capitol Hill, but the Facebook CEO kept his cool and politely dodged dozens of questions. What happens now? Ad Age’s Garett Sloane writes that during Zuckerberg’s two days of testifying about the platform’s user privacy scandal, “the odds seemed to increase that lawmakers would introduce new laws or regulations governing online privacy. Zuckerberg called regulations ‘inevitable.'”

“Let me follow up with you on that”: Wired counted 43 times when Zuckerberg promised that he or his team would “follow up” on a question he couldn’t (or didn’t want to) answer. That was his response, for example, when Rep. Steve Scalise of Louisiana asked how Facebook tracks users after they log off the platform, and if it was “part of the business model.”

Mr. Robot: Zuckerberg’s unemotional and well-rehearsed testimony inspired a cascade of robot GIFs and memes. Check out some of the best here, compiled by Ad Age’s Simon Dumenco.

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Customer experience will soon be the key to corporate survival says Jack Morton Worldwide’s senior vice-president, executive creative director