Procter & Gamble chief brand officer Marc Pritchard’s new agency models will be judged on whether they deliver on speed, talent, savings and quality, argues MediaSense co-founder Andy Pearch.
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Last October when Time magazine compiled its “most influential websites of all time,” it put the Drudge Report report squarely at No. 8. Eight! The conservative political news site hovers high in the top ten list of U.S. media publishers of the Marketers’ Intelligence Blog, too.
And it’s true. Personally speaking, when an Ad Age story finds its way onto Matt Drudge’s bare-bones curated list of news links, the traffic spike is eye-popping. It’s drive-by traffic, sure, the quality of which is maybe questionable. It yields a few weird comments on our site. But the impact is undeniable: The badly designed Web 1.0 relic is a traffic monster, still. In 2018.
(TrendHunter.com) Hem furniture has had a prolific history of innovating high-end furniture and its newest collection continues this tradition with a sofa and conference table that can be packaged and shipped in…
Going to Lollapalooza this August? Organizers may be able to tell whether you passed over the Arctic Monkeys for Space Jesus, how many Lime-A-Ritas you bought and how long you had to wait to buy them.
That’s because companies like Live Nation, which runs Lollapalooza as well as fests such as Austin City Limits and the Governors Ball, and AEG Presents, which puts on Coachella, Stagecoach and Panorama, are using anonymized data collected at festivals to calculate how to improve the experience (e.g., tame bathroom lines), as well as to target ticket offers, connect brands to consumers, in real time or in the future, and more.
Live Nation does some of this via RFID bracelets, which are required for registration as they act as tickets and enable customers to pay for drinks, food and merchandise. (AEG uses these too.) If you tap the bracelet while registering or inside an activation, you opt in to share information. The company’s head of digital and publishing, Jeremy Levine, says it’s “always iterating” on the best consumer setup based on the info.
Scooter Braun is best known as the manager of Justin Bieber, Kanye West, Psy and Ariana Grande, and founder of School Boy Records. But increasingly, the ber-manager has been expanding his SB Projects entertainment and media company to include projects like the CBS procedural “Scorpion.” (Its 2011 Bieber documentary, “Never Say Never,” grossed $100 million worldwide.) Last month, Braun announced he has teamed with David Maisel, founding chairman of Marvel Studios, to form Mythos Studios. Together, the two aspire to make “hit comic-book movie franchises in live-action and animated formats.” We may be oversaturated with superhero movies these days, but if there’s one thing Braun’s career has suggested so far, it’s that it would be foolish to second-guess him. He sat down for a chat about how he got here. Our conversation has been edited.
Your first sales job was brokering fake IDs at college. What did you learn from that?
I was always kind of hustling. I had good ideas on how to market stuff. What I learned from party promotion was an even better lesson: In Atlanta [where Braun attended Emory University for two years before dropping out], I was in a cash business. Your word was your bond. If you broke your word, you had nothing to stand on. That taught me that if you made the wrong deal, you still had to stand by your word. Your reputation will set you up for your next six deals.
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!
Last October when Time magazine compiled its “most influential websites of all time,” it put the Drudge Report report squarely at No. 8. Eight! The conservative political news site hovers high in the top ten list of U.S. media publishers of the Marketers’ Intelligence Blog, too.
And it’s true. Personally speaking, when an Ad Age story finds its way onto Matt Drudge’s bare-bones curated list of news links, the traffic spike is eye-popping. It’s drive-by traffic, sure, the quality of which is maybe questionable. It yields a few weird comments on our site. But the impact is undeniable: The badly designed Web 1.0 relic is a traffic monster, still. In 2018.
Publicis Groupe’s net revenue grew organically by 1.6% to €2.1bn (£1.8bn/$2.6bn) thanks to account wins in 2017 that included McDonald’s and Diesel.
Any marketer not working backwards from a deep understanding of their customers’ needs, lives and the cultural milieu that surrounds them, is failing at the most elemental part of the job they are paid for.
Saatchi & Saatchi London has named Sam Hawkey and Larissa Vince as its chief operating officer and managing director respectively.
The media industry gathered together last week to celebrate the best in strategic thinking and innovation. And have a good drink.
“Metatronia”, the performance art piece created by Solange Knowles Ferguson in partnership with Uniqlo, will divide opinion.
Omar Oakes’ eyes nearly rolled out of his head when he saw Go Outdoors’ new ad campaign.
Tired of London, tired of life? Or simply tired of exorbitant rent, unreliable transport and an unforgiving achievement economy. In a post-Brexit world, London’s position as a creative capital is under threat, Suzy Bashford writes.
(TrendHunter.com) Felix Gray, a modern brand that specializes in blue light-filtering designer eyewear for digital device users, recently launched its first-ever prescription lens collection.
The Rx collection…
(TrendHunter.com) Inspired by the immense success of last year’s ‘Fenty’s Playground’ that was introduced in Madrid, Wildbytes, Rihanna and Sephora teamed up for an all-new immersive…
As tech giants and high-end audio firms like Amazon and Sonos introduce sophisticated AI-powered sound systems to the audio world, Ikea is going a decidedly more analog route.
Its new, multicomponent audio system, called Frekvens, aims to turn homes into party central with a range of decidedly not-smart products. They consist of a turntable, speakers and lighting equipment costing from about $5 to $99. Set for release in June 2019, the line has been in development for about two years and is a collaboration between Ikea and Teenage Engineering, the Swedish cult electronics outfit known for producing affordable portable synthesizers and sound equipment.
One of its founders is Jesper Kouthoofd, one of the original members of Swedish creative collective Acne as well as a multiplatform director on campaigns for brands including Ikea, H&M, Volvo, Mitsubishi and Absolut. For the vodka brand, he created the “Absolut Choir” campaign that featured teams of virtually controlled singing robots. Kouthoofd explains that the idea for Frekvens (Swedish for “frequency”) started with a discussion with Ikea about the role of sound in the home.
Although its rebuffed proposal was higher on a per-share basis, Comcast didn’t offer protection if a deal was blocked, according to a filing with the Securities and Exchange Commission.
Pamco, the successor to the National Readership Survey, has launched its new measurement currency which covers all publisher platforms for newsbrands and magazines.
The tech giant has moved its entertainment division into Culver Studios, a 14-acre site where “Gone With the Wind” was also filmed.
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