Apr
26
Havas 'co-operating with authorities' following Bolloré arrest
Posted in: UncategorizedHavas has announced it is co-operating with authorities following the shock arrest of Vincent Bolloré.
Apr
26
Let's not waste our Hidden Persuaders moment
Posted in: UncategorizedAdvertisers today face the same searching questions that Vance Packard’s seminal The Hidden Persuaders raised in the 1950s. How we respond to these could shape marketing thinking for a generation, writes Oliver Feldwick.
Apr
26
Opulent Italian Appliances – Dolce & Gabbana and Smeg Launched a Range of Ornate Kitchen Appliances (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Dolce & Gabbana and Smeg recently shared images from their third and latest collection, this time introducing a collection of large-scale appliances that are adorned with ornate Italian-inspired…
Apr
26
Campaign Diary: Sorrell is seen but not heard, while porn viewership doesn't faze media buyers
Posted in: UncategorizedThis week Sir Martin Sorrell makes a surprise appearance; Thinkbox talks porn; Goodstuff celebrated ‘The Age of Independence’; and the IPA might need to clean up its data.
Apr
26
Turkey of the week: British Gas' soggy cover-wrap puts off commuters
Posted in: UncategorizedThe daily commute just doesn’t feel complete without smudges of ink on fingers and thumbs – a grubby reminder of that morning’s edition of Metro. So you can imagine the dismay on commuters’ faces upon discovering that some vandal had soaked through the pile of newspapers at their local Tube station.
Apr
26
Pick of the week: Ikea scores again with playful 'Ghosts' ad
Posted in: UncategorizedIkea and Mother have done it again.
Apr
26
Caixa de Histórias 130 – Jardim dos Famintos
Posted in: Uncategorized
Nesta semana recebemos Adams Pinto para tentar recordar o que passamos em “Jardim dos Famintos” do próprio Adams Pinto. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Instagram – Adams Pinto Facebook – Jardim dos Famintos Site – Jardim dos famintos ======== FALE CONOSCO . Email: caixadehistorias@b9.com.br …
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Apr
26
McDonald’s mostra que é o restaurante ideal para levar filhos que não dão trégua para os pais
Posted in: Uncategorized
Nova campanha sueca é baseada em pesquisa que aponta o restaurante como o “mais família” do país
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Apr
26
“Vingadores: Guerra Infinita” é o filme que todo fã de super-herois sonhou ver na vida (e só)
Posted in: Uncategorized
? AVISO: Contém spoilers Nas diversas entrevistas concedidas ao longo de todo o desenvolvimento da produção, os irmãos Anthony e Joe Russo cansaram de afirmar e reafirmar que “Vingadores: Guerra Infinita” é um filme sobre Thanos, o titã louco interpretado por Josh Brolin que serve como o esperado antagonista do terceiro capítulo da franquia super-heroica. Por mais …
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Apr
26
Bill Cosby’s Fate Rests With Jury as It Begins Deliberations
Posted in: UncategorizedAfter 12 days of testimony, seven men and five women began considering whether Mr. Cosby is guilty of drugging and sexually assaulting a woman.
Apr
26
Jeering, at Least From the Press Box, as Mike Francesa Returns
Posted in: UncategorizedMr. Francesa’s retirement from WFAN lasted four months, and his return is being greeted with less enthusiasm than the comebacks of Michael Jordan or Mr. Met.
Apr
26
Viacom agrees to deliver a new slate of shows to Snapchat
Posted in: Uncategorized
Viacom says it has renewed the Snapchat versions of “Girl Code” and “Cribs,” a pair of MTV shows tweaked for the Snapchat audience, and is introducing an original program for the platform called “Promposal,” about high-schoolers setting up elaborate prom date proposals. The shows are part of a broader committment by Viacom to produce new Snapchat content for company brands also including BET and Comedy Central.
Viacom declined to elaborate on the announcement, but it suggests that at least one media partner likes the return on the significant investment of time and money it takes to make even short-form programming for Snapchat. Not every company has been able to say the same: Last December, CNN abandoned its daily Snapchat show “The Update.”
Snapchat has struck deals with a number of publishers and media companies to create a video service that’s somewhat like cable TV for mobile apps, sharing the resulting ad revenue. There are channels curated by the publishers, which typically post fresh content every day; there is the Shows format, which is episodic just like TV; and there are Snapchat Stories, which are video montages from media companies around special eventsthe MTV Awards, for example.
Apr
26
Advertisers signal Facebook they want more data, not less
Posted in: Uncategorized
Advertisers are more concerned Facebook will cut off access to data than they are about privacy, it seems. Far from boycotting the social network over highly publicized data lapses, most brands appear worried about their ability to reach their desired consumers if stricter privacy policies take root.
On Wednesday, Facebook announced financial results from the first quarter this year, and ad sales hit $11.8 billion, up 50 percent from the prior year, despite the Cambridge Analytica revelations that stirred a panic about data safety. Cambridge Analytica has been accused of making off with data on up to 87 million Facebook users, prompting the social network to reconsider its privacy and data policies.
“We heard from a handful advertisers who paused spend,” said Sheryl Sandberg, Facebook chief operating officer, in an earnings call with Wall Street analysts. “One of whom has already come back. We haven’t seen a meaningful trend or anything much since then.”
Apr
26
Chipotle's new CEO says the brand 'has been invisible'
Posted in: Uncategorized
Brandt, “a seasoned veteran” who joined April 2, is “quickly assessing the changes needed across marketing so we can get back to emphasizing the craveability of our food and expanding brand loyalty among consumers,” said Niccol. “I’m confident Chris will quickly find ways to increase our brand relevance and ensure our advertising spend is working harder for us.”
Marketing and promotional costs were only 1.8 percent of sales in the quarter, a decline from the year-ago period. The company expects marketing and promotional costs of about 3 percent of sales for the year, with spending around 3.5 percent to 4 percent of sales in the current second quarter.
“I believe the brand has been invisible and I think as the brand becomes visible and we lead culture, that’s going to be a huge opportunity going forward,” Niccol said during a question and answer session. “This brand needs to be leading culture, not reacting to it. And the people that are loyal to this brand, that’s what they want to be a part of.”
Apr
26
Meet the 'Puggerfly' Three's new virtual pet and data mascot
Posted in: UncategorizedFor its latest campaign, Three UK along with Wieden & Kennedy London and The Mill introduce the Puggerfly, which is half-pug, half-butterfly, but 100% cute.
Apr
26
Mobile adspend surges past TV for the first time
Posted in: UncategorizedUK advertisers spent more on mobile than TV for the first time in 2017, the latest Advertising Association/Warc expenditure report shows.
Apr
26
Ford cuts brand sedans — and marketing spending
Posted in: Uncategorized
Ford Motor Co. plans to stop selling all sedans in North America and has nearly doubled its cost-cutting target by 2022 from the plan it laid out only six months ago. The automaker said it will either fix or eliminate unprofitable portions of the business — and trim sales and marketing expenses.
Ford said the only cars it will keep in North America beyond their current generations are the Mustang and the Focus Active arriving in 2019. The automaker said it now expects to achieve an 8 percent global profit margin by 2020, two years sooner than planned. It upped its five-year cost-cutting goal to $25.5 billion, from the $14 billion projected by CEO Jim Hackett in October.
Ford Chief Financial Officer Bob Shanks wouldn’t say whether Ford would need to eliminate jobs to achieve the additional $11.5 billion in cost cuts. Nearly half of the cuts would be in sales and marketing — through incentive optimization, reduced advertising and other actions — with the rest coming from engineering and product development, material costs, manufacturing and information technology, in that order.
Apr
26
Sean Spicer Unveils a Wax Melania, and Says Little More Than She Does
Posted in: UncategorizedThe former White House press secretary made an appearance to promote the Madame Tussauds version of the first lady. He has a book coming out in July.
Apr
26
Former FCC Chairman Kevin Martin Is Facebook’s New Interim Head of Policy
Posted in: UncategorizedFacebook is turning to a Republican Party-friendly face to help boost its lobbying efforts during these times of tumult for the company. Former Federal Communications Commission chairman Kevin Martin, who joined Facebook in May 2015 as vice president of mobile and global access policy, will serve as interim head of policy, reporting to vp of…
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