Hasta La Creative!

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NYC Botanics

Campaign aimed at consumers open to the benefits of legalized, recreational marijuana. CBD oil, specifically, is a non psychoactive version (it won’t get you high because it lacks THC, weed’s main component for making you high) and is said to offer relief from pain, anxiety and depression, and have anti-inflammatory properties.

Advertising Agency:GSW, New York, USA
Evp:Nicholas Capanear
Executive Creative Director:Nicholas Capanear
Svp:Adam Hessel
Creative Director:Adam Hessel
Group Copy Supervisor:Ron Larson
Director Of Integrated Production:Jon Parkinson

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Alzheimer Forschung Initiative E.V.

As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.

Advertising Agency:BBDO, Düsseldorf, Germany
Chief Creative Officers:Wolfgang Schneider
Creative Managing Director:Kristoffer Heilemann
Executive Creative Director:Daniel Haschtmann, Tobias Feige
Creative Director:Sebastian Steller, Jacobo Concejo
Art Director:Martino Monti, Dejan Handjiski
Jigsaw Idea:Alma Haser
Copywriter:Sebastian Steller
Postproduction Company:Stefan Kranefeld Imaging
Photographer:Stefan Kranefeld
Art Buying:Birgit Paulat

Film
Tupperware

Advertising School:Academy of Media Arts Cologne, Cologne, Germany
Creative Director:Fabian Epe
Art Director:Stephanie Glauber
Copywriter:Sebastian Goldstein
Actor:Erwin Geisler
Singer:Laura Totenhagen
Writer:Fabian Epe
Director:Fabian Epe
DoP:Mahmoud Belakhel
Costume design:Michaela Weber
Production Design:Stephanie Glauber
Makeup Artist:Jenny Uhlig
Composer:Marius Ley
Compositing Artist:Eduard Karamshuk
Colorist:Fabiana Cardala

Outdoor, Print
Magnum

Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated.

True to Pleasure

Advertising Agency:LOLA MullenLowe, Madrid, Spain
Chief Creative Officer:Chacho Puebla
Executive Creative Director:Pancho Cassis
Creative Director:Tomás Ostiglia
Head Of Art:Fabio Brigido
Copywriters:André Toledo, Tomás Ostiglia
Art Director:Diego Limberti
Illustrator:Thomas Danthony
Head Of Pr:Sarah Okrent
Global Business Director:Tom Elliston
Account Director:Tom Elliston
Account Executive:Oscar Fernandez-Baca

Print
Volkswagen

The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse.

One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.

Advertising Agency:DDB, Berlin, Germany
Chief Creative Officer:Dennis May
Executive Creative Director:Gabriel Mattar
Creative Director:Ricardo Wolff
Senior Art Director:José Gomes
Senior Copywriter:Pedro Lourenco
Illustrator:Sebastian Pattis
Retoucher:Zé Anderson

Media
Amsterdam Metropolitan Area

Amsterdam Metropolitan Area launched a unique creation Gumshoe , a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam. Conceptualized by Publicis One’s agencies (Leo Burnett, MSL and Publicis), the initiative aims to improve the city’s image and reputation with cleaner streets and raise awareness of the chewing gum littering problem.

Publicis One introduces world’s first sneaker made from chewed gum from the streets of Amsterdam

Advertising Agency:Publicis One, Netherlands
Creative Directors:Mischa Schreuder, Ramon Stalenhoef
Art Director:Jonathan Van Loon
Copywriter:Daniel Ashkol
Designer:Dave Fransen
Photographer:Dave Fransen
Director:Virgill Barron
Edit & Sound:Good Sounds
Post Production:Post Office
Shoe designers:Garezi Septara, Shaquille Gunther
Shoe brand:Explicit Wear
Technology Lead:Gum-Tec, Anna Bullus
Account Director:Manon van Otegem

Online
Pedigree

Humans are not the only ones to be influent on social media. Nowadays, more and more dogs have their own Instagram accounts. Some of them are liked and followed like stars. Pedigree and their agency CLM BBDO laid hold of this phenomenon for the good cause with an operation called “Dogs for dogs”. Exceptionally, several of the most influent French Instagram dogs lent their account to other dogs of the same breed, waiting to be adopted. Their followers then liked their photos like they usually do, before realizing they were actually giving likes to an abandoned dog. A dog similar to the one they are used to following, but one that they can adopt, thanks to a link redirecting to agirpourladoption.fr. For the first time, thanks to Instagram, dogs used their notoriety to support other dogs. For 10 years, Pedigree supports adoption via the program Agir Pour l’Adoption. In addition to the food that the brand has been supplying to shelters, the brand communicates in an innovative way to sensitize French people to the cause of adoption.

Advertising Agency:CLM/BBDO, Paris, France
Executive Creative Director:Matthieu Elkaïm
Creative Directors:Benjamin Dessagne, Stephane Santana
Creatives:Théophile Robaglia, Joseph Rozier
Account team:Mélanie Marchand, Marion Quesada, Ania Lafargeas
Social Media:Éléonore Berthier-Milot, Jules Sednaoui
Influence:Auriane Desplanches
Editor:Pierre Deshayes

Film
Tochka Bank

Advertising Agency:Voskhod, Ekaterinburg, Russia
Creative Director:Andrey Gubaydullin
Copywriter:Daria Ovechkina, Anton Rozhin
Director:Ilya Naischuller

Film
Citroën

The Agency has been exploring different ways of working, creating and producing and has launched its own Content Lab: a space where the pace is reduced, pressure from daily tasks removed along with the ability to give sufficient time to take a big step back in order to find the right partners, produce, think and put things into question. The driving force being Freedom.

From this was born the Citroën Forward project.

One year ago the Agency presented a wild idea to the Citroën Client and proposed a completely different way of approaching and producing it. The story of a man face to face with nature in which the Agency was free to create it’s own form and tone. The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film. When confronted with the question should we have a classic logo at the end of the film? The answer from Xavier Beauregard was is it possible to have missed the brand?

Advertising Agency:HUMANSEVEN, Paris, France
Chief Creative Officer:Xavier Beauregard
Artistic Director:Christophe Caubel
Tv Producer:Sarah Bouadjera
Film Production:ALLSO
Director:Sophie Levy
Producer:Franck Annese
Art Designers:Rudy Annese, Atelier Downtown
Location Manager:Hugo Obert
Engineer Design:No Design
Postproduction:Small Studio, HRCLS
Post Producer:Vincent Guttman, Mélanie Teixeira
Supervisor:Thomas Eid
Flame:Yann Masson, Philippe Laridan
Composting:Serhat Baykal, Lise Fisher
3d:Léo Ewald, Romain Balloy
Sound Production:HRCLS
Chief Executive Officer:Christopher Thiery
Vfx Supervisor:Yann Dubois
Editors:Sophie Levy, Nicolas Capus
Colorist:Arthur Paux
Sound Producer:Anthony Leblond
Compositor:Brice Davoli
Sound Designer:Anais Khout
Mix:Alex Louboutin

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Smokefree.Gov

You are killing yourself. One bullet at a time.

Creative Director:Simon Waloszek
Art Director:Simon Waloszek