Apr
03
Champion: Dare to Be Champion – Anthem
Posted in: Uncategorized
Apr
03
Top 100 Luxury Trends in April – From Crystal Phone Accessories to $800 Face Creams (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These April 2018 luxury trends cover a wide range of products and services, from cars and handbags, to opulent beauty products and canine apparel.
One unconventional release comes from Polish…
Apr
03
Potential Cosby Jurors Are Asked About #MeToo Bias
Posted in: UncategorizedOnly one juror was selected as the lawyers and judge tried to understand how the wave of sexual harassment allegations could affect this case.
Apr
03
Denny's embraces the 'light side' in co-promotion with 'Solo: a Star Wars Story'
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Denny’s on Monday took over a Hollywood tourist spot, Disney’s El Capitan Theater, to promote its tie-up with “Solo: A Star Wars Story.” While the chain usually touts its food in its marketing, this time the effort puts the focus on its promotional partner, an expected blockbuster coming out on Memorial Day weekend, and No Kid Hungry, an anti-hunger nonprofit that Denny’s supports.
“We had the opportunity to work toward a greater good, the ‘light side,’ if you will,” says John Dillon, senior VP and chief marketing officer at Denny’s, referring to the “Star Wars” movies’ counterpoint to the dark side of the Force. “That’s what we believe sets this apart from a typical brand and movie studio partnershipusing it to yes, drive sales results for both sides–but even more importantly use it as a platform to do good for society.”
At the event in Hollywood, Dillon showed an audience the key ad in the “Solo” co-promotion, a big production spot called “Hand of Sabacc” about the card game in which Han Solo wins the Millennium Falcon from Lando Calrissian. Here, however, the characters are played by two boys. The ad eventually cuts back to reality, where the same kids are negotiating trades of their Solo cards, which are being sold at Denny’s and online with proceeds going to No Kid Hungry.
Apr
03
Conheça a impressora aquática 3D da Gatorade
Posted in: Uncategorized
Impressoras aquáticas já não são uma grande novidade do mercado há um bom tempo. Criar imagens em 2D e fazer elas aparecerem repetidamente em cascatas contínuas e disponibilizadas em fontes públicas deixou de ser um espetáculo visual inacreditável para habitar com naturalidade os espaços urbanos e privados mais luxuosos, quase como uma atração banal que …
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Apr
03
Infográfico mostra o que aconteceria se uma bomba atômica estourasse na sua cidade
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A humanidade está aguardando o início de um holocausto nuclear desde o fim da Segunda Guerra Mundial pela implosão das bombas estadunidenses em Hiroshima e Nagasaki. O famoso Relógio do Juízo Final segue se aproximando da meia-noite conforme exércitos e cientistas de diferentes potências belicistas desenvolvem a tecnologia por trás das armas nucleares e políticos …
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Apr
03
Banglalink: Banglalink 4G #FeelsLikeNew
Posted in: Uncategorized
After promoting a quantum leap in speed with 3G, promoting 4G was not an easy challenge. We needed to add value to the generic proposition of speed. We found that proposition in content viewing – better video quality, smoother video calls, better game graphics and so on. The same movie that you were watching on 3G would become a much better experience on 4G. While our competition built on the speed proposition and the generic internet benefits like play a game, upload to Facebook kind of things, stuff that were already proposed with 3G, we decided to propose a world where every view is fresh view. The strapline – “Everything I see feels new” – along with stunning visuals and never-seen-before scenes carried the campaign. You may be watching the same thing as before, but with speed and robust connections, it will feel like a completely new experience. It was unexpected, clutter breaking, more relevant than the competition.
Apr
03
YouTube's latest ad twist: Brands pay even if a viewer skips
Posted in: Uncategorized
YouTube’s new ad product will still cost advertisers, even if the viewer presses skip. Kind of like TV.
The video service, owned by Google, has a new skippable ad offering that prioritizes reaching large audiences over completed views of commercials. The new ad product, a variation of YouTube’s five-second skippable ads, is designed for brands that are comfortable with the TV-way of buying.
Here’s how it works: The advertiser runs its video ad, typically 10- or 15-seconds long if made for mobile. The advertiser pays for each impression on a cost per 1,000 impression basisand impressions count after two seconds, the industry standard, even if the user winds up skipping at the five-second mark, an option YouTube offers.
Apr
03
Advertisers on Facebook Have Some New Ways to Conduct A/B Tests
Posted in: UncategorizedFacebook rolled out more options Monday for advertisers looking to engage in split testing, or A/B testing. The social network introduced creative split testing last October as a way for brands to A/B test different ad formats, visuals, headlines and calls to action in order to determine which versions of their ads drive the best…
Apr
02
Transamerica Radio Station: Michael
Posted in: Uncategorized
Listening to good music can be a good way to achieve relaxing moments during the day. And for those who want to make the day lighter, just tune Transamérica Light Radio, Curitiba, Brazil, at any time.
Apr
02
Transamerica Radio Station: Prince
Posted in: Uncategorized
Listening to good music can be a good way to achieve relaxing moments during the day. And for those who want to make the day lighter, just tune Transamérica Light Radio, Curitiba, Brazil, at any time.
Apr
02
WWF: Burning Elephant
Posted in: Uncategorized
Forest fires occur regularly in Indonesia without much regard. As of August 2017, 170 active hot spots are burning across the country. In this campaign, we try to increase the concern by refocusing on irreplaceable wildlife lost instead of just plant life.
Apr
02
WWF: Burning Tiger
Posted in: Uncategorized
Forest fires occur regularly in Indonesia without much regard. As of August 2017, 170 active hot spots are burning across the country. In this campaign, we try to increase the concern by refocusing on irreplaceable wildlife lost instead of just plant life.
Apr
02
Top 100 Architecture Trends in April – From Living 3D-Printed Cabins to Floating Event Spaces (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Noah’s ark’s texture was likely woody, as the legendary vessel was built entirely out of the material, and indeed texture and material are important parts of the April 2018 architecture…
Apr
02
Transamerica Radio Station: Amy
Posted in: Uncategorized
Listening to good music can be a good way to achieve relaxing moments during the day. And for those who want to make the day lighter, just tune Transamérica Light Radio, Curitiba, Brazil, at any time.
Apr
02
Top 40 Watch Trends in April – From Horse Racing Timepieces to Coated Scuba Watches (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This coming month, the fashion world is set to be awash with watch wishes, as the April 2018 watch trends show. There are plenty of new timepiece innovations, and consumers hoping for novel styles…
Apr
02
Pouco Pixel 115 – Era tudo mato
Posted in: Uncategorized
Os gamers nutella de hoje não têm ideia da vida do gamer roots de 30 anos atrás. Adriano Brandão e Danilo Silvestre contam suas memórias de jogadores nas décadas de 80 e 90 e fazem paralelos com o que acontece hoje. Na era da inflação, da reserva de mercado e dos vices-presidentes no poder (epa!), jogos eram escolhidos em catálogos impressos, somente por nome …
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