Hasta La Creative!

L’Occitane, the beauty brand, has taken inspiration from food trucks to reach new customers as it begins a tour of North America.

To sell more pies during British Pie Week, Pukka Pies and agency Quiet Storm launched a nationwide debate.

A survey has found that while 93% of Brits were aware of the Cambridge Analytica scandal, 5% have left Facebook and 6% say they intend to.

Brexit may be out of our hands, but we can control how the industry responds to it, writes the IAA UK chapter’s president.

Film
Banglalink

After promoting a quantum leap in speed with 3G, promoting 4G was not an easy challenge. We needed to add value to the generic proposition of speed. We found that proposition in content viewing – better video quality, smoother video calls, better game graphics and so on. The same movie that you were watching on 3G would become a much better experience on 4G. While our competition built on the speed proposition and the generic internet benefits like play a game, upload to Facebook kind of things, stuff that were already proposed with 3G, we decided to propose a world where every view is fresh view. The strapline – “Everything I see feels new” – along with stunning visuals and never-seen-before scenes carried the campaign. You may be watching the same thing as before, but with speed and robust connections, it will feel like a completely new experience. It was unexpected, clutter breaking, more relevant than the competition.

Advertising Agency:Asiatic JWT, Dhaka, Bangladesh
Managing Director:Neville Ferdous Hasan
Client Services Director:Abhishek Rahman
Account Director:S.Ehsanul Khaleque Bappee
Group Account Manager:Pavel Rahman
Campaign Supervisor:Zannat Bushra Antora
Account Supervisor:Lamia Alamgir
Account Senior Executive:Saurov Adhiraz
Vice President:Aditya Kabir
Strategic Planning:Aditya Kabir, Naimul Hoque
Supervisor:Naimul Hoque
Group Creative Director:Anam Biswas
Creative Directors:Quratul Ayin Shohel, Fahim Reza Pial
Creative Manager:Zubair Hossain Oni
Creative Art Team:Biplob Kor Birat, Azizul Haque Biplob, Humyun Kabir, Dipok Das, Zonayed Azim Chowdhury, Minhaz Chowdhury
Copywriters:Rahul Rahman, Anup Aich
Director:Adnan Al Rajeev
Photographer:Riyad Ashraf

Print
WWF

Forest fires occur regularly in Indonesia without much regard. As of August 2017, 170 active hot spots are burning across the country. In this campaign, we try to increase the concern by refocusing on irreplaceable wildlife lost instead of just plant life.

Advertising Agency:LOTUS:H, Jakarta, Indonesia
Chief Creative Officer:Hoh Woon Siew
Executive Creative Director:Dino Mojica
Creative Director:Ramdhan Hidayat, Nicholas Kosasih
Copywriter:Shinta Afiati, Dino Mojica
Senior Graphic Designer:Agung Suksma
Account Director:Ebie Prasetio
Account Executive:Juliantra Rianda
Strategic Planning Manager:Wimala Djafar
Creative Support:Suryo Guritno, Rini Susanti, Iman Budiman
Print Production Company:Illusion, Bangkok)
Illustrator:Illusion, Bangkok)
Photographer:Illusion, Bangkok)
Retouch:Illusion, Bangkok)

A pair of WPP expats have their way, agencies and marketers of the future will use an “operating system” that’s as integral to the creative process as Snow Leopard is to a MacBook Pro.

Paul Miser and Marie Berry, who worked together at WPP’s Hudson Rouge on Lincoln Motor Co.’s connected consumer relationships business, are opening Chinatown Bureau, a combination digital product studio and consultancy basedyou guessed itin New York’s Chinatown.

Chief Strategy Officer Berry says Chinatown Bureau is eyeing a five-year timeline to build products that tackle inefficiencies she and CEO Miser struggled with while working in the ad business. “We have a ton of problems that we’ve experienced,” Berry says, in areas including resourcing and talent management, “uninspired” briefings and overall workflow management.

Continue reading at AdAge.com

With agencies doing more for less, some in Mexico have taken matters into their own hands: They’re calculating fees based on a remuneration model that focuses on the amount of content produced for each client.

“We need to [talk] about value and creating more valuable work for clients, but need to create the conditions for that to happen,” says Sebastin Tonda, president of the board for the Mexican Association of Advertising Agencies and CEO of Dentsu agency Flock.

Currently, 20 association agencies use the system. The model is based on a concept from chairman and CEO of New York-based consulting firm Farmer & Co., Michael Farmer, and uses a proprietary “scopes of work” (SOW) database. The database, says the Farmer & Co. website, “includes over 6,000 unique briefs across all media types. [Each brief] has a unique ScopeMetric Unit (SMU) value. The sum of the SMU values from each deliverable … equals the total ‘workload value’ or size of the SOW in ScopeMetric Units.”

Continue reading at AdAge.com

The issue of New York Magazine that hits newsstands today is, to say the least, provocative. To illustrate the cover story by Jonathan Chait”Corruption, Not Russia, Is Trump’s Greatest Political Liability”the glossy has (with apologies to “The Simpsons”) empiggened the president.

While the image seems designed to provoke the president’s supporters, it’s worth noting that powerful politicans, including presidents, have been rendered as any number of barnyard animals throughout American history, particularly during the heyday of politcal cartooning in the 1800s. And as recently as January Colorado’s Durango Herald published a cartoon of a porcine President Trump. But somehow the use of Photoshop here makes the depiction extra jarring.

Chait’s story begins,

Continue reading at AdAge.com

The president calls the paper, which is owned by Amazon’s chief executive, Jeff Bezos, “a lobbyist weapon,” among other things. “There isn’t anybody here who is paid by Amazon,” the editor, Martin Baron, said.