Disney / National Children’s Hospital: X-Ray Story – Woody

Disney Print Ad - X-Ray Story - Woody

To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.

(A collaboration between BBDO Dublin, Disney Ireland and the National Children’s Hospital.)

Disney / National Children’s Hospital: X-Ray Story – Buzz

Disney Print Ad - X-Ray Story - Buzz

To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.

(A collaboration between BBDO Dublin, Disney Ireland and the National Children’s Hospital.)

Disney / National Children’s Hospital: X-Ray Story – Jessie

Disney Print Ad - X-Ray Story - Jessie

To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.

(A collaboration between BBDO Dublin, Disney Ireland and the National Children’s Hospital.)

Disney / National Children’s Hospital: X-Ray Story – Mr Potato Head

Disney Print Ad - X-Ray Story - Mr Potato Head

To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.

(A collaboration between BBDO Dublin, Disney Ireland and the National Children’s Hospital.)

Disney / National Children’s Hospital: X-Ray Story – Bullseye

Disney Print Ad - X-Ray Story - Bullseye

To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.

(A collaboration between BBDO Dublin, Disney Ireland and the National Children’s Hospital.)

Disney / National Children’s Hospital: X-Ray Story – Slinky

Disney Print Ad - X-Ray Story - Slinky

To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas.

(A collaboration between BBDO Dublin, Disney Ireland and the National Children’s Hospital.)

Snapchat invites itself to the Houseparty with group video chat


The immitated becomes the immitator: It is now Snapchat’s turn to co-opt hot features from less-popular rivals.

On Tuesday, Snapchat unveiled a group video chat, which enables up to 16 people to share the screen and converse live with each other atany given time. That’s the core activity in Houseparty, an app growing in popularity among teens and the younger digital set. Snapchat’s main audience is under 25 years of age, and it has had to defend itself from older rivals like Instagramwhich blatantly borrowed its “Stories” featureand newcomers offering fresh distractions.

“We designed Chat to feel less like texting and more like hanging out,” Snapchat said in a blog post Tuesday.

Continue reading at AdAge.com

Who wore it best? Take your pick of Zuckerberg-as-Gulliver covers


Citizens of Lilliput, unite! We must rise up against Gulliverer, Zuckerberg!

Variety’s just-released cover story doesn’t exactly say that, but that’s the subtext of the trade magazine’s “Gulliver’s Travels”-inspired cover illustration (above right). In his piece headlined “Facebook Under Fire: How Privacy Crisis Could Change Big Data Forever,” Variety’s Todd Spangler quotes Daniel Ives, chief strategy officer and head of technology research at GBH Insights, as calling the Cambridge Analytica scandal “the darkest chapter in Facebook’s 14-year history.” Spangler then notes that,

The regulatory aftershocks could rattle companies beyond Facebook. In the big M&A deals in play in the media sectorAT&T’s bid for Time Warner, Comcast’s pending acquisition of Sky, Disney’s proposed takeover of 20th Century Foxstreaming media is front and center. And everyone wants to use big data to serve up highly targeted ads over the internet, just as Facebook does. “Hundreds of billions of dollars [in digital ad spending] are at stake over the next several years over this issue,” Ives estimates.

Continue reading at AdAge.com

Wrong Flag Flying: Wall Street Greets Spotify With Swiss Banner

In a gesture of welcome gone wrong, the New York Stock Exchange marks the debut of Stockholm-based company with the red and white flag of Switzerland.

Seasons change: Spring fashion, air conditioners and s'mores hit the Viral Video Chart


As parts of the country work to finally shake off winterNew York City got 3 inches of snow on Mondayadvertisers are looking to spring and even summer. H&M’s vibrant dance video starring Winona Ryder and Elizabeth Olsen to promote its spring line takes the top spot on our latest Viral Video Chart, which tallies the top campaigns by views in the week through Sunday. It’s joined at the No. 3 spot by an effort for Panasonic air conditioners and at No. 6 by Hershey’s, which posted a series of short ads summoning “#SmoresSeason.”

As always, the chart includes both “organic” voluntary views by interested people and paid views such as pre-roll advertising.

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Continue reading at AdAge.com

It’s Incredibly Satisfying to Watch This Miniature, Crappy Kitchen Get Remodeled

Financial startup SoFi wants consumers to know they can get personal loans for home improvement projects–so it built a tiny, run-down kitchen, then remodeled it to prove how much better a life-sized version might look. A new ad shows the overhaul, complete with a tiny light-switch, a tiny set of tools, tiny appliances, and tiny…

LinkedIn: Here’s How to Remove a Mention of Yourself

When a LinkedIn user mentions you in a post or comment, they create a link to your profile that others can click on. If you want to remove this link, our guide will show you how. Note: These screenshots were captured in the LinkedIn application on iOS. Also note, LinkedIn gives you the option to…

Leo Burnett’s Arc Worldwide Announces Executive Leadership Changes

Leo Burnett Group shopper marketing and activation agency Arc Worldwide has a new chief executive for North America. Soche Picard will relocate to Chicago to serve as CEO, North America, effective immediately. She will report directly to Leo Burnett Group North America CEO Andrew Swinand, who has served in that role since January 2017. “Soche…

Mom, I hate copycats / (île) Maurice, tu pousses le bouchon…

THE ORIGINAL?
Campbell’s Canned Vegetables – 2006
“Mom, I (h)ate vegetables” / Source : Coloribus
Agency : BBDO Toronto (Canada)
LESS ORIGINAL
Life Tomato Ketchup – 2018
“Mum I (h)ate fish”
Agency : Publicis (Mauritius)

Seasons change: Spring fashion, air conditioners and s'mores hit the Viral Video Chart


As parts of the country work to finally shake off winterNew York City got 3 inches of snow on Mondayadvertisers are looking to spring and even summer. H&M’s vibrant dance video starring Winona Ryder and Elizabeth Olsen to promote its spring line takes the top spot on our latest Viral Video Chart, which tallies the top campaigns by views in the week through Sunday. It’s joined at the No. 3 spot by an effort for Panasonic air conditioners and at No. 6 by Hershey’s, which posted a series of short ads summoning “#SmoresSeason.”

As always, the chart includes both “organic” voluntary views by interested people and paid views such as pre-roll advertising.

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Continue reading at AdAge.com

Fortnight Collective taps ex-BMB MD Luther to launch London office

Aimee Luther, the former managing director of BMB, will lead the newly-launched London office of US creative agency Fortnight Collective.

O encurtador de URL do Google será desativado

goo_gl

Lançado em 2009, serviço vai funcionar para usuários existentes até março de 2019

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Ukrainian Marketing Forum: Mold

Your knowledge has gone past its expiration date.

The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and… let time show off its strength.

Video of Mold

Securitas: Security

Securitas Print Ad - Security

Corporate Image Work for Securitas in the Category of Security Services

We adopt a minimal communication approach by choosing a different protection metaphor. While we design this project we take inspiration from more than 11,000 security staff’s mission.

Jaguar: End to End

Jaguar Special Vehicle Operations launch their ferocious new SUV by pitting two F-PACE SVR’s against each other on a volcanic island.

In the 90-second online film – called ‘End to End’ – two drivers on opposing cliff-edges race to get to each other’s start point, as a black sand timer counts them down.

Video of Jaguar F-PACE SVR | End to End