Co-living, housing, Lyft Shuttle, AirBNB Brand Apartments e o nosso ~novo conceito~ favorito, a balada sentada. No programa de hoje, Luiz Yassuda, Gabriel Prado e Tales Cione recebem novamente a convidada Jessica Correa e comentam sobre as inovações que parecem estar mudando o mundo, mas são apenas nomes mais bonitos para o que já existe …
O post Mupoca #081 – Dossiê ~novo conceito~ apareceu primeiro em B9.
The UAE has innumerable ice cream vendors scattered across every part of the country, catering to ever-changing trends, flavours and tastes, to entice customers. Our task was to remind people about the one thing that has remained unchanged throughout the years – the incredible value of McDonald’s simple yet delicious 1 dirham ice cream cone.
We looked to equate the McDonald’s ice cream cone with something that’s just as iconic and that has similarly remained unchanged over the years and found our inspiration in the UAE 1 dirham coin. Specifically, in the simple graphic element of the number 1 in Arabic, on the UAE 1 dirham coin. It was the perfect way to demonstrate the simple joy people can experience courtesy the incredible value of McDonald’s simple yet delicious 1 dirham ice cream cone.
The Arabic number ‘Wahid’, i.e. ‘1’ in the UAE 1 dirham is very artistic and graphically-rich. To depict how the iconic McDonalds ice cream cone is available for only 1 dirham, we transformed the numeral ‘1’ on the UAE 1 dirham coin into a McDonald’s ice cream cone, while retaining the artistic and graphically-rich look and feel; depicting how that delicious ice cream cone would cost people only 1 dirham.
A Warner Bros. divulgou hoje na conta do Twitter da franquia o primeiro trailer de “Animais Fantásticos: Os Crimes de Grindewald”, sequência do derivado da série Harry Potter iniciada em 2015 e centrado no pesquisador de criaturas fantásticas Newt Scamander (Eddie Redmayne). A prévia reintroduz os protagonistas do primeiro capítulo, mas é claro que o destaque …
O post Confira o primeiro trailer de “Animais Fantásticos: Os Crimes de Grindelwald” apareceu primeiro em B9.
The UAE has innumerable ice cream vendors scattered across every part of the country, catering to ever-changing trends, flavours and tastes, to entice customers. Our task was to remind people about the one thing that has remained unchanged throughout the years – the incredible value of McDonald’s simple yet delicious 1 dirham ice cream cone.
We looked to equate the McDonald’s ice cream cone with something that’s just as iconic and that has similarly remained unchanged over the years and found our inspiration in the UAE 1 dirham coin. Specifically, in the simple graphic element of the number 1 in Arabic, on the UAE 1 dirham coin. It was the perfect way to demonstrate the simple joy people can experience courtesy the incredible value of McDonald’s simple yet delicious 1 dirham ice cream cone.
The Arabic number ‘Wahid’, i.e. ‘1’ in the UAE 1 dirham is very artistic and graphically-rich. To depict how the iconic McDonalds ice cream cone is available for only 1 dirham, we transformed the numeral ‘1’ on the UAE 1 dirham coin into a McDonald’s ice cream cone, while retaining the artistic and graphically-rich look and feel; depicting how that delicious ice cream cone would cost people only 1 dirham.
(TrendHunter.com) David Brown Automotive recently unveiled the Speedback GT Silverstone Edition at the 2018 Geneva Motor Show. The Aston Martin-styled speedback is a bespoke edition of a classic car and will remix…
VML expanded its brand strategy and data team with a series of new hires and a promotion.
Chase Cornett, Adrian Adshade and Todd Harris joined VML as group planning director; Carrie Patterson arrives as group director, research; Jerod Overley arrives as group director, data technology and VML promoted Nick Yecke to the role of group director, integrated strategy.
“Great strategy thrives on the richness and diversity of talent and perspective,” VML chief strategy officer Amy Winger said in a statement. “That’s what I love about all of these people. Our ensemble has never been stronger. The brand planning discipline is central to VML’s marketing communications work. Researchers, data scientists, and planners work together to uncover insights and create strategies that fuel VML’s connected consumer experience work.”
Cornett will be tasked with leading work on several PepsiCo brands, while reporting to VML managing director, strategy and insights Ian Davidson. He arrives at VML from FCB Chicago, where he most recently served as senior vice president, strategic planning director, working with brands including Toyota, Valspar and Choose Chicago. He joined FCB in 2014, following a stint as director, marketing and brand for PlanG.
Adshade arrives from TBWAAsia Pacific, where he led strategy for digital transformation specialist agency Digital Arts Network (DAN) Singapore, and will also report to Davidson. He previously served as director of strategy and planning for TBWASouth Africa.
Harris will be tasked with leading strategic partnerships and innovation initiatives, with a focus on custom integrations with platforms, startups and emerging technology for Gatorade and other clients. He will also report to Davidson. Harris joins VML from Saas social opinion and conversation platform company SquareOffs, where he served as executive vice president, strategic partnerships. He arrives at the agency with over 16 years of industry experience, including roles with iHeart Media and CBS Corporation.
Patterson will be tasked with helping VML’s planning, experience design and channel teams understand consumer insights and transferring insights into creative strategies, and will report to managing director, strategy and insights Paul Hauser. She arrives at VML with over 15 years of brand development, strategy and insights research experience.
Overley will oversee VML’s data sciences group and report to managing director, strategy and insights Eric Beane. He arrives at VML with over 20 years of experience, including his most recent role leading the analytics and insights group at Boehringer Ingelheim.
In his new role, Yecke will lead work for Bayer Animal Health. He arrived at VML in November of 2014 and previously served as group strategy director, global advisory for VML.
Wells Fargo returns to the top of the Viral Video Chart this week with its prosaic campaign about mobile banking app features (“You know you can use that phone to call me,” grandma says), accumulating 35.4 million views on top of last week’s 21.7 million. Sorry, FKA Twigs and Spike Jonze: Your visually striking Apple HomePod ad, new on the chart this week at No. 9, can’t match that.
The results are a reminder that, as always, our chart includes both “organic” views by eager viewers and paid views likely generated as pre-roll or other digital advertising.
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A Wisconsin gubernatorial candidate is drawing praise for a new ad in which she is seen breastfeeding her baby. Kelda Roys, a former state lawmaker who is competing in the Democratic primary for a shot at Republican incumbent Scott Walker, spends most of the spot discussing her record. Specifically, she focuses on her success in…
Two couples meet up for a night of adult fun. They’re into options and freedom, without all the commitments. And video’s involved. But they’re not swingers. Far from it, as we learn in the ad below: That’s right, they’re Slingers, touting the choice and low prices of Sling TV in the OTT streaming service’s first…
As a marketer, I view life through a unique lens. When I see ads, I’m constantly critiquing them, thinking about the concept behind the campaign, what I like and what I’d do differently–and most important, what I can take away for my own leanings. This is a hard switch to turn off, so when I…
Eighteen student survivors from the Marjory Stoneman Douglas shooting and founders of the #NeverAgain movement have sent a letter to the business community asking for support for the March for Our Lives and their efforts to put an end to gun violence in the U.S.
The letter asks for businesses nationwide to help fund their upcoming march on Saturday, March 24. Although they’ve already earned over $3 million on their GoFundMe campaign, “marches are really expensive,” they write. And they’re asking companies to “adopt” schools around the country wanting to attend and to donate toward their travel expenses. If not that, the students would also appreciate professionals’ “time” or “talent.”
The letter also serves as as a “thank you” to the companies and business leaders who have already donated, lent their support or taken actions in their institutions to help support the fight against gun violence, including Walmart, Dick’s Sporting Goods, L.L. Bean, Delta, United Airlines, as well as to the Gun Safety Alliance, the group of ad and marketing execs who, as individuals, banded together in the wake of the Vegas shooting to call for tighter gun control laws and have been assisting them in their efforts.
Wells Fargo returns to the top of the Viral Video Chart this week with its prosaic campaign about mobile banking app features (“You know you can use that phone to call me,” grandma says), accumulating 35.4 million views on top of last week’s 21.7 million. Sorry, FKA Twigs and Spike Jonze: Your visually striking Apple HomePod ad, new on the chart this week at No. 9, can’t match that.
The results are a reminder that, as always, our chart includes both “organic” views by eager viewers and paid views likely generated as pre-roll or other digital advertising.
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In an unusual move during a time when marketers are trying to get more out of agencies for less, Ally Financial says it will provide all agencies in the final round of its creative, digital and media account review with a five-figure stipend.
The banking company sent out RFPs last week for all three disciplines, says Andrea Brimmer, Ally’s chief marketing and PR officer. Avidan Strategies is running the reviews.
Incumbents Grey on the creative side and Spark Foundry for media and digital have been invited to pitch for the business. Representatives from Spark confirmed that the agency will look to defend the business, while Grey declined to comment.
Evgeny Lebedev has increased his control of the Evening Standard as part of a refinancing deal that has seen the company issue new shares.
MediaCom is looking to ensure greater consistency across its network with the appointment of Kate Rowlinson as managing director of its Worldwide Hubs.
Thirty-four UK agencies have pledged to pay all employees and interns a real living wage, in a bid to remove financial barriers to entering the creative industry.
Virgin Media chief marketing officer Kerris Bright has joined the BBC in the newly-created role of chief customer officer.
Task: Show that with YTONG you need 30 percent less time to build your monolithic home in massive construction than you would need with bricks. Idea: The longer you need for a building, the shorter you can enjoy it – in the worst case you will never enjoy it, because you are dead before you get ready. Solution: By referencing to famous buildings, which took much more than a life time to get finished, we brought to people’s mind that life’s too short to spend a long time with building, if you want to enjoy the result during your lifetime.
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