Nesta semana recebemos Fábio M. Barreto para discutirmos os segredos escondidos em “Lugar Nenhum” de Neil Gaiman. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Cultura Amazon ======== COMENTADO NO EPISÓDIO Podcast – Gente que escreve Site do Fábio M. Barreto Canal no Youtube – Barreto Unlimited ======== FALE CONOSCO . Email: …
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In the heat of all the tech and the focus on data, the very human quality of “empathy” comes to the fore at SXSW.
The food delivery service installed a billboard made up from 2,000 burgers to “interact with more consumers”.
After the harassment-related departures of executives and hosts, there was a spike in FoxNews.com articles on female teachers abusing students.
Here’s how you get people to wait nine hours in the middle of a conference to see your marketing stunt: Build a ghost town, write hundreds of pages of script and pay a lot of money to bring every little detail to life.
HBO’s “Westworld” activation at SXSW was beyond anything many conference goers had ever seen at the show. Tickets were gone each day in the snap of a finger, and those who opted to chance the standby line often had painfully long waits. Elon Musk himself paid a visit.
Those who could get in began their experience at Austin’s EastSide Tavern, where they were assigned a black or white hat (after a “personality assessment”), then hit the road in a shuttle bus. Twenty miles outside town, Giant Spoon had found a ghost town to make the show’s Sweetwater into a real place complete with actors, immersive storylines involving the visitors and enough stiff drinks to forget that brisk wind kicking up dust everywhere.
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| THE ORIGINAL? BBQ Québec “Bonnes personnes” – 2017 Watch the video Source : Infopresse Agency : LG2 Québec (Canada) |
LESS ORIGINAL Burger King “Good samaritan” – 2018 Watch the video Source : AdWeek Agency : David Miami (USA) |
When I returned in February after four years away, they had multiplied, innumerably. I saw them at chai stands and tin-roofed restaurants, laid on tables between plates of rice and masala dosa; on the seats of rusted buses and crowded railway cars; under fluorescent lights at dusty street corners, casting an eerie glow of their own. In the hands of men and women, the sick and the healthy, the old, the young, and the in-between.
Everywhere in India, I saw smartphones.
In just a few years, India has undergone a mobile revolution. Once toys of the rich, internet-enabled phones are now within easy reach of the middle class and available to growing numbers of the poor. Even at around 25 percent ownership, India is now a bigger market for smartphones than the U.S. and is second only to China in the number of units purchased. Since only a fraction of these new smartphone owners have access to the internet through a home connection, smartphones in India (as in other developing countries) represent a first portal to the digital world for hundreds of millions of people.
In 2016, Microsoft released an online chatbot called Tay, built with a mix of artificial intelligence and content crafted by writers including improv comedians. The bot was designed to engage with the 18-to-24-year-old audience that already connects with friends through online chat platforms. But within a day, the company had pulled poor Tay, which had begun to regurgitate racist comments and questionable material it picked up from online trolls.
“We take full responsibility for not seeing this possibility ahead of time,” Microsoft VP Peter Lee wrote in a blog post.
News of Tay’s demise came during a well-publicized push by Microsoft and its social media rivals into automated chatting assistants. Robotic conversation partners from major brands were brought into the worldintegrated into chat platforms such as Facebook Messenger, Skype and Slackto offer customer service, provide shopping assistance and take pizza orders. One UBS analyst even warned the robots could pose an “existential threat” to Apple’s smartphone dominance: If bots proved popular, smartphone users could leave the App Store behind when it came to things like ordering food, and simply interact with online services through text.
How to explain why sexual harassment in advertising is so commonplace, yet the perpetrators remain largely unnamed and unabashed?
A ‘techlash’ is brewing as governments, regulators and businesses scrutinise the world’s biggest technology companies and hold them to account. But there is a risk that valid questions about the power of the online giants could lead to hostility towards technology itself.
You don’t need to make awkward small talk to succeed at networking, but there are some tips you should know, says MediaCom’s chief transformation officer.
Campaign brings together Just Eat chief marketer Barnaby Dawe and Karmarama chairman Jon Wilkins to discuss the rise of robots, their favourite ads and the best advice they ever received.
‘Everyone is an activist.’ Is this merely a slogan for the ‘slacktivism’ era or reflective of an age in which employees not only have a voice but also the ability to use it to dismantle existing institutions one Instagram post at a time, Nicola Kemp asks.
Iris’ creative director disagrees with a column by Creature’s Ben Middleton which claims side-hustles are hurting the advertising industry.
(TrendHunter.com) Zara is re-designing its stores to incorporate high-tech customer service offerings and eCommerce efforts, in an attempt to combine the online and offline retail worlds.
Zara’s flagship…
In 2017, Google removed 3.2 billion ads that violated its policies, nearly double the 1.7 billion it removed the year before.
Another spot suggests that with a telescope “you can still see the six-pack Mexico’s astronauts left on the moon.” Several more ads will be rolled out during the year, including some that support the brand’s sponsorship of the College Football Playoff.
“It’s so hard to give up on something you are so proud of and that worked for so long,” says Dos Equis senior brand director Quinn Kilbury, noting that the Most Interesting Man “helped grow the brand from a very small regional brand to a bit of a national power.” But “It became too much about him,” he says. “We really wanted to make that shift from the most interesting man to the most interesting beer.”
He adds: “We didn’t kill the man. So who knows, somewhere in the future maybe he comes back to play with us again, but not until we establish the brand on its own.”
Mike Allen, cofounder and executive editor at Axios, is perhaps best known for his “Top 10” newsletters sent out each morning and night. The man who helped put Politico on the map spoke with Ad Age about keeping stories short, banner ads, Facebook and political media.
Why it matters: Axios, which means “worthy” in Greek, has raised $30 million in funding by betting on brevity. The 14-month-old publication believes the current media system is broken, and says its style of journalism can make readers “smarter, faster.” If Axios proves successful, similar sites might prop up.
Current challenges:
Big brands pull out all the stops to get attention at SXSW. But when it comes to deciding how to be memorable the rest of the year, things can get tricky.
That’s the daily grind for Dario Raciti, director of Zero Code, OMD’s interactive entertainment group, which works on everything from VR to video games to esports. His group worked with Gatorade to show off its “Beat the Blitz” game at SXSW, a VR game with Peyton Manning.
TBS’ presentation of the iHeartRadio Music Awards tallied 10.858 million interactions across Facebook, Twitter and Instagram, dominating the Nielsen Social Content Ratings for the week of March 5. The last two installments of ABC’s The Bachelor placed second and third, with 2.573 million total interactions for the penultimate installment and 1.909 million for the finale….
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