A partir de hoje as discussões exclusivas para gênero já não estão mais na agenda do SXSW 2018. Mas a verdade é que muito se falou sobre o tema o tempo todo no evento, gerando uma quantidade imensa de informações e aquela sensação de que temos coisas boas acontecendo. Muito se falou sobre empreendedorismo, oportunidades …
O post SXSW 2018: A questão de gênero no festival apareceu primeiro em B9.
Pode não parecer, mas a SXSW não é só alegria: tem também decepção. Ora é uma palestra que você queria muito ir mas não conseguiu entrar no fim – no meu caso foi o disputado painel da NASA com a LEGO – ou é um palestrante que você apostava muito e na hora H decepciona …
O post SXSW 2018: Perdas e ganhos apareceu primeiro em B9.
Físico britânico também contribuiu com a cultura pop e deixou diversos ensinamentos de vida
O post Stephen Hawking: sua contribuição para além da Ciência, lições e as homenagens para o gênio apareceu primeiro em B9.
From sessions to experiences to films to music, there’s plenty to check out at South by Southwest in Austin, Texas–and the week can go from stimulating to overstimulating before you know it. That’s why this year, the festival reached out to mediation and self care app Headspace to set up a “Room to Breathe” where…
The advertising industry’s digital day of reckoning is a little more than two months away, when the European Union’s wide-ranging regulations for data protection and privacy go into effect on May 25. So it would be rational to think, being only 10 weeks away, brands would be well on their way toward making sure they’re…
When you’re running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of your own modern Super Mario-style video game, bounding across a brightly colored screen and leaping dexterously over obstacles to rack up points. But lucky folks in China have the…
We’re still alive down here in Austin, though the days are starting to blur together a bit. Today, we’re planning to hit up Pandora’s setup at The Gatsby and a few panels spanning everything from weed marketing to podcasts. If all goes well, maybe even a nap (just kidding, editors!). Check out our talk from yesterday with OMD’s Dario Raciti on brands getting into interactive entertainment. George Slefo also did an AMA of sorts with Reddit CEO Steve Huffman. Keep checking back here for more.
Wednesday, 12:45 p.m.
High times at Southby
Bitcoin slumped to the lowest level in more than a month after Google said it will ban online advertisements promoting cryptocurrencies and initial coin offerings. Industry officials also said at a Congressional hearing that U.S. regulators need to provide greater clarity.
The world’s biggest digital currency by market value dropped as much as 9.1 percent to $8,238, the lowest price since Feb. 12, as Alphabet Inc.’s Google announced Wednesday that the restriction would be effective in June.
Facebook, Google’s primary rival for ad dollars, banned ads for cryptocurrencies in January. Google’s updated policy came with the release of its annual “bad ads” report, a review of the number of malicious, deceptive and controversial ads Google scrubs from its massive search, display and video network.
It used to take facts to be an expert. Now it takes 140 characters. That’s especially true when it comes to HM Prison & Probation Service in England and Wales. Fueled by a less-than-objective media, this swathe of negative, unsubstantiated and naive opinion makes recruiting into the service incredibly tough. So, when we were challenged to help the service attract 20 new leaders, we decided it was time to stop circumnavigating the conversation. Instead, we joined it. Taking raw, negative and simplistic opinion and putting it front and centre of our campaign.
It used to take facts to be an expert. Now it takes 140 characters. That’s especially true when it comes to HM Prison & Probation Service in England and Wales. Fueled by a less-than-objective media, this swathe of negative, unsubstantiated and naive opinion makes recruiting into the service incredibly tough. So, when we were challenged to help the service attract 20 new leaders, we decided it was time to stop circumnavigating the conversation. Instead, we joined it. Taking raw, negative and simplistic opinion and putting it front and centre of our campaign.
The move comes a week after two leaders were convicted of hate crimes and months after the president elevated their inflammatory views on Twitter.
Disney unveiled a sweeping reorganization that prepares the company to integrate 21st Century Fox. Two Disney executives received major promotions.
Facebook is now allowing all developers to create games for Instant Games, its HTML5 cross-platform gaming service, which allows users to play games on News Feed and Messenger without downloading additional applications or programs. Instant Games originally launched in closed beta in 30 countries in November 2016, and it rolled out to all Messenger users…
If you’ve got a festival full of creative professionals in industries like entertainment and tech all in one place, you might as well try to get them to give your products a try. At least, that’s the thinking behind HP’s Digital Artistry House, which was at South by Southwest in Austin, Texas, Tuesday for just…
Walmart is expanding its online grocery delivery service from six to more than 100 metro areas, saying it will reach more than 40 percent of U.S. households by the end of the year. According to the Wall Street Journal, Uber is one of Walmart’s initial grocery delivery partners, which extends a partnership established in 2016,…
As droves of people arrive in Austin, Texas, for the music portion of South by Southwest, Lyft is gearing up for its biggest time of the year, when thousands of out-of-towners pile into cars. According to the ride-hailing app, Austin’s demand for rides triples during South by Southwest (which began on March 9 and runs…
WPP’s Martin Sorrell, CEO of the world’s largest advertising company, faces a huge cut in his pay package
Sorrell will receive a long-term bonus of 10 million pounds ($14 million) compared with 41.6 million pounds a year earlier, the company said in a filing on Wednesday.
The pay cut is mostly due to the phasing out of the company’s notoriously generous long-term incentive plan, the Leadership Equity Acquisition Plan, which rewarded the 73-year-old chief handsomely. This year is the first year of a new, less lucrative long-term incentive program called the Executive Performance Share Plan. But it also follows investor criticism and a dismal year.
Chipotle Mexican Grill says Chief Marketing and Strategy Officer Mark Crumpacker is leaving the beleaguered company effective March 15.
The departure, called a resignation in a filing with the U.S. Securities and Exchange Commission, comes after a tumultuous few years for both the company and Crumpacker. In 2016, as Chipotle was busy trying to recover from the foodborne illness issues that led to steep declines in its sales and stock price, Crumpacker was arrested on cocaine possession charges. His resignation also comes not long after former Taco Bell CEO Brian Niccol came to Chipotle as its CEO on March 5.
Chipotle needs fresh ways to win back diners who have cut down on or eliminated visits to the chain and has ramped up advertising and giveaways in the years since its struggles began.
Opioid Addiction is something that is difficult to recognize. Someone close to us could be struggling, and we wouldn’t know until it’s too late. So we decided to show the world what it would be like if their friends started disappearing. We call it, the Anti-Social Experiment: a Facebook simulation showing the dangerously close effects of opioid addiction and overdose.
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