Cross: The Universal Language – Business

Cross Digital Ad - The Universal Language - Business

The Universal Language, Promote a universal language as an international language of communication such as “Esperanto Language” for humanity to facilitate their lives in several different axes.

Cross: The Universal Language – People

Cross Digital Ad - The Universal Language - People

The Universal Language, Promote a universal language as an international language of communication such as “Esperanto Language” for humanity to facilitate their lives in several different axes.

Cross: The Universal Language – Sport

Cross Digital Ad - The Universal Language - Sport

The Universal Language, Promote a universal language as an international language of communication such as “Esperanto Language” for humanity to facilitate their lives in several different axes.

Cross: The Universal Language – Student

Cross Digital Ad - The Universal Language - Student

The Universal Language, Promote a universal language as an international language of communication such as “Esperanto Language” for humanity to facilitate their lives in several different axes.

Cross: The Universal Language – Union

Cross Digital Ad - The Universal Language - Union

The Universal Language, Promote a universal language as an international language of communication such as “Esperanto Language” for humanity to facilitate their lives in several different axes.

The National Domestic Violence Hotline: Weapon, 1

The National Domestic Violence Hotline Print Ad - Weapon, 1

The National Domestic Violence Hotline: Weapon, 2

The National Domestic Violence Hotline Print Ad - Weapon, 2

The National Domestic Violence Hotline: Weapon, 3

The National Domestic Violence Hotline Print Ad - Weapon, 3

Thursday Morning Stir

-Arthur London launched this animated “Together Again” spot thanking nurses caring for those with dementia for Dementia U.K. (video above).

-Havas London won an unspecified portion of the Kraft Heinz account without a review.

-Meanwhile, adam&eveDDB lost the Harvey Nichols account despite years of great work. Karma is not a real thing.

-After reading this account of OMD and Accenture execs’ experiences at SXSW, we are sooooooo sorry we didn’t go again this year.

-Now watch Adweek’s video account of all those super awesome activations for some shameless self-promotion. (We don’t really get why Viceland loves baby goats.)

-Or, if you want to get REALLY mad this morning, read Kendall Jenner’s poor little rich girl story about the infamous Pepsi ad: “You can never really prepare for something like that.”

-Speaking of rich folks: you already heard about Sir Martin’s pay cut, didn’t you?

-More About Advertising wonders whether Unilever’s move to Rotterdam from London is an ominous sign of… something.

-Amazon is finally returning media agencies’ calls while Bezos plays it cool.

Real State Farm Agents Help Things ‘Go Right’ in DDB’s Kooky New Ads

Imagine, if you will, your she-shed–a gal’s special place of refuge from the frenzied world–getting zapped by lightning and going up in flames. Oh my, what would you do? Well, if you bought coverage from State Farm, you could call agent Zach Bay, and he’d help process your claim so you could get a new…

Ghost People: Consumers Sunk Into Smartphones Are Not Where You Think


The ironic thing about the nearly pinpoint accuracy with which we can locate people as they use their mobile devices is that their physical whereabouts have less and less to do with where they actually are.

We have the technology to figure out, for instance, that a given person is in a specific storein some cases right down to the department he’s in. But is he really there there? Is he shopping, with the intent to actually buy something, or is he somewhere elselike on the Amazon app on his phone, checking for a better price?

Likewise, we have the technology to figure out that a given person is in a specific coffee shop. But is she really present? As in, observant and engaged in her surroundings and, you know, having a conversation with her fellow patrons? (The New York Times recently reported about the plague of the modern cafe as a sort of morgue-like free WeWork space in an article headlined “What to Do When Laptops and Silence Take Over Your Cafe.”)

Continue reading at AdAge.com

Every major holding company calls on Gen Z to carry out 2 billion tiny acts to change the world

Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground’s new “Little x Little” campaign.

Greenpeace: Team Plant

Video of Team Plant

Ghost People: Consumers Sunk Into Smartphones Are Not Where You Think


The ironic thing about the nearly pinpoint accuracy with which we can locate people as they use their mobile devices is that their physical whereabouts have less and less to do with where they actually are.

We have the technology to figure out, for instance, that a given person is in a specific storein some cases right down to the department he’s in. But is he really there there? Is he shopping, with the intent to actually buy something, or is he somewhere elselike on the Amazon app on his phone, checking for a better price?

Likewise, we have the technology to figure out that a given person is in a specific coffee shop. But is she really present? As in, observant and engaged in her surroundings and, you know, having a conversation with her fellow patrons? (The New York Times recently reported about the plague of the modern cafe as a sort of morgue-like free WeWork space in an article headlined “What to Do When Laptops and Silence Take Over Your Cafe.”)

Continue reading at AdAge.com

Storytelling and the Myth of Diminishing Attention Spans

For some time now, we’ve heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything. The accompanying narrative goes like this: People are living in a sea of information and entertainment, an endless supply of amazing stimuli, which is diminishing everyone’s attention spans to the point…

Women Encounter Their Way Cooler Doppelgängers in This Springtime Pursuit Ad From Macy’s

Ever see Sliding Doors? It’s this movie where Gwyneth Paltrow misses her train and kicks off an alternate storyline to her life. The other Gwyneth doesn’t miss the train, and for the rest of the movie these two Gwyneths carry out different destinies while narrowly missing each other. This is kind of like that. Created…

Campaign launches new Intelligence Report series

Campaign is launching a series of Intelligence Reports which will provide in-depth guides to industry trends and business sectors.

Will female creatives also have to battle AIs for jobs?

With women only comprising 12% of all creatives, will AI be the next annoyingly hot creative team in town we need to be worried about?

Moleskine: Imagine, 1

Moleskine Print Ad - Imagine, 1

A Moleskine you can take everywhere and artists love to draw in them anywhere and anytime which can turn a normal scene into an expression of your fantasy. Let reality merge with your imagination brought to life on Moleskine paper.

Moleskine: Imagine, 2

Moleskine Print Ad - Imagine, 2

A Moleskine you can take everywhere and artists love to draw in them anywhere and anytime which can turn a normal scene into an expression of your fantasy. Let reality merge with your imagination brought to life on Moleskine paper.