Mar
19
Fujifilm: Warm Memories
Posted in: Uncategorized
Love makes us warm all over, so we infused the most loving memories into sweaters to fight the bitter chills of winter.
Mar
19
Dont Forget Mariana: #DontForgetMariana
Posted in: Uncategorized
A campaign to remember Brazil’s worst environmental disaster. In November 2015, a mining dam collapsed in the city of Mariana, Brazil. 40 billion liters of toxic mud destroyed villages, left 19 people dead, hundreds homeless, and flowed down 600km to the sea, killing fish, flora and aquatic life, contaminating water sources in 30 cities along the way. Two years after the tragedy, people have forgotten what happened. The news doesn’t cover the subject anymore. Yet, no company or person has been punished. Just 2% of green areas and 10% of water sources have been recovered. Half of the people did not receive emergency help. And the final compensation for permanent damages have yet to be defined by Brazilian justice system. To raise awareness and bring the subject into the spotlight again, we created the movement #DontForgetMariana. We invited a Brazilian celebrity, the actress Mariana Ximenes, who happens to have the same name as the city where the catastrophe took place.
Mar
19
BMW Made a Super Cool Eco-Friendly Catalog for Its i3 Electric Car
Posted in: UncategorizedIt’s probably rare to keep a car catalog around longer than the time it takes to make a purchasing decision, but BMW’s piece of work for the i3 may be worth the shelf space–assuming you get ahold of one. (For once, you actually have to buy the car first.) The promotional guide is being marketed…
Mar
19
WPP’s Wunderman Launches an Onsite Practice as an Alternative to In-House Agencies
Posted in: UncategorizedWPP-owned digital shop Wunderman today launched a new onsite practice, called Wunderman Inside, promising to deliver faster, cheaper and more in-depth strategy and creative insights to clients. James Sanderson will run Wunderman Inside as managing director. He’s leaving his current position as chief operating officer of Oliver U.K., which provides in-house creative services to some…
Mar
19
Facebook Is Testing Several New Products for Creators on Its Platform
Posted in: UncategorizedFacebook Monday announced that it is testing several new products aimed at creators on the social network, including an Android version of the Facebook Creator application it launched for iOS last November. Vice president of product Fidji Simo and director of entertainment partnerships Sibyl Goldman announced in a blog post that Facebook is “working to…
Mar
19
Facebook's Mark Zuckerberg under pressure over data breach
Posted in: Uncategorized
Government officials in the U.S. and Europe are demanding answers from Facebook after reports that Cambridge Analytica, the advertising-data firm that helped Donald Trump win the U.S. presidency, retained information on tens of millions of Facebook users without their consent.
Over the weekend, entreaties for the social-media giant to take responsibility evolved into calls for CEO Mark Zuckerberg to appear in front of lawmakers. Facebook has already testified about how its platform was used by Russian propagandists ahead of the 2016 election, but the company never put Zuckerberg himself in the spotlight with government leaders. The pressure may also foreshadow tougher regulation for the social network.
“It’s clear these platforms can’t police themselves,” Senator Amy Klobuchar, a Minnesota Democrat, said Saturday on Twitter. “They say ‘trust us.’ Mark Zuckerberg needs to testify before Senate Judiciary.” Massachusetts Attorney General Maura Healey also separately launched an investigation.
Mar
19
'We broke Facebook': Meet the Cambridge Analytica whistleblower
Posted in: Uncategorized
The headline of a Sunday Observer story, “‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower,” is a little too polite. As the British paper’s Carole Cadwalladr writes, the whistleblower in question, Christopher Wylie …
… came up with an idea that led to the foundation of a company called Cambridge Analytica, a data analytics firm that went on to claim a major role in the Leave campaign for Britain’s EU membership referendum, and later became a key figure in digital operations during Donald Trump’s election campaign. Or, as Wylie describes it, he was the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool.”
Bannon, the Breitbart News Network executive chairman who went on to become the CEO of the Trump campaign and then the short-lived senior counselor to President Trump, was deeply involved in the formation of Cambridge Analytica, and served as a vice president of the London-based start-up. A little further on, Cadwalladr writes that while studying to get a Ph.D. in fashion-trend forecasting, Wylie …
Mar
19
The Brief: The creative community creates art for March for Our Lives
Posted in: Uncategorized
Mar
19
YouTube May Add to the Burdens of Humble Wikipedia
Posted in: UncategorizedGoogle catches the online encyclopedia by surprise with the announcement that it will hand off one of its knottiest problems to a volunteer army.
Mar
19
Michael Ferro Steps Down as Chairman of Tronc
Posted in: UncategorizedThe move came just weeks after the Mr. Ferro helped negotiate the sale of The Los Angeles Times. Justin Dearbon, Tronc’s chief executive, will replace him.
Mar
19
Michael Ferro Steps Down as Chairman of Tronc Following Sale of LA Times
Posted in: UncategorizedMichael Ferro, the largest shareholder of tronc, Inc., is stepping down as chairman of the publisher which includes the Chicago Tribune, New York Daily News, South Florida Sun-Sentinel and other newspapers. Justin Dearborn, CEO of tronc, Inc., has been named chairman of the board. Ferro’s decision to step down follows the company’s $500 million deal…
Mar
19
Facebook Introduced New Tools for PC Game Developers
Posted in: UncategorizedFacebook released its new Games SDK for PC games at the Game Developers Conference in San Francisco, saying that it is aimed at helping developers keep players engaged. The software-development kit includes a new livestreaming application-programming interface, which allows developers to add Facebook livestreaming functionality to their PC games. Once this feature is introduced in…
Mar
19
Why ABC Put a ‘Make America Great Again’ Hat in Its Roseanne Subway Activation
Posted in: UncategorizedIt’s been two-and-a-half weeks since ABC turned a New York subway train into the iconic Roseanne living room as part of its nostalgia-themed marketing campaign to promote the revival’s debut on March 27. Since then, a few eagle-eyed commuters have spotted a curious element of the activation on New York’s shuttle train between Grand Central…
Mar
19
Upside down logotype / Essayent-ils de nous la faire à l’envers?
Posted in: Uncategorized |
 |
| THE ORIGINAL? Mc Donald’s “Welcome King Willem” – 2016 Source : Coloribus, Cannes Lions BRONZE Watch the Case Study film Agency : TBWANeboko, Amsterdam (Netherlands) |
LESS ORIGINAL Mc Donald’s “Women’s Day” – 2018 Source : Coloribus Watch the Case Study film Agency : We Are Unlimited (USA) |
Mar
19
Inside John Lewis's most experience-led store to date
Posted in: UncategorizedJohn Lewis is aiming to reflect the reality of the lives of its shoppers, customer director Craig Inglis told Campaign, as the retailer prepares to open its 50th store in White City, west London.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.