How to give voice to your analytics
Posted in: UncategorizedThe rise of voice assistants and smart speakers has brought about a fundamental shift in consumer behaviour.
The rise of voice assistants and smart speakers has brought about a fundamental shift in consumer behaviour.
The headline of a Sunday Observer story, “‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower,” is a little too polite. As the British paper’s Carole Cadwalladr writes, the whistleblower in question, Christopher Wylie …
… came up with an idea that led to the foundation of a company called Cambridge Analytica, a data analytics firm that went on to claim a major role in the Leave campaign for Britain’s EU membership referendum, and later became a key figure in digital operations during Donald Trump’s election campaign. Or, as Wylie describes it, he was the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool.”
Bannon, the Breitbart News Network executive chairman who went on to become the CEO of the Trump campaign and then the short-lived senior counselor to President Trump, was deeply involved in the formation of Cambridge Analytica, and served as a vice president of the London-based start-up. A little further on, Cadwalladr writes that while studying to get a Ph.D. in fashion-trend forecasting, Wylie …
#MeToo movement firings have come so fast and furious over the past six months that it’s been hard to fully process the ultimate repercussions of some of the ousters.
The immediate effects are, of course, obviousparticularly if you work at a company that’s had a #MeToo firing or know someone who works at such a company. Leadership suddenly changes, reporting structures are shifting and new policies are being instituted while everyone simultaneously swings between coping with the trauma and, well, celebrating (if you were among those waiting for a particular shoe to drop, that is).
Meanwhile, how industries are creatively transformedas increasing numbers of long-dominant men suddenly have to cede their power, and more and more women grab the reinswill take some time to discern.
#MeToo movement firings have come so fast and furious over the past six months that it’s been hard to fully process the ultimate repercussions of some of the ousters.
The immediate effects are, of course, obviousparticularly if you work at a company that’s had a #MeToo firing or know someone who works at such a company. Leadership suddenly changes, reporting structures are shifting and new policies are being instituted while everyone simultaneously swings between coping with the trauma and, well, celebrating (if you were among those waiting for a particular shoe to drop, that is).
Meanwhile, how industries are creatively transformedas increasing numbers of long-dominant men suddenly have to cede their power, and more and more women grab the reinswill take some time to discern.
“Waste not food, waste not water, waste not fire…” The Taittiriya Upanishad
Grabbing the dog leashes hanging next to the front door, I fasten a plastic bag on each in preparation for our morning walk. I step out into the intense heat of late summer. My lungs fill with muggy air. I wonder how long the three of us will last in the heat.
“A solo trip to the pool might be in order a little later”, I muse to myself. Our municipality accepts a donation of canned food as a pool fee during the last hour of the day.
After a few blocks, I bend to pick up after both dogs. That was efficient. Maybe we will only need to use one plastic bag today. I stop to pick up scattered drink containers, littered water bottles, empty cigarette packs and straws, topping off the extra space in the trash bag. While collecting, I try to remember that this is karma-yoga and that bending and stooping are good for long-term health. At some point, I estimated that we (the dogs and I) have filled more than five hundred bags.
I WORK ON REMEMBERING MY PLACE in the grand scheme of things
As I toss the over-full bag into an almost empty commercial dumpster, I notice a multitude of unopened cases of whole-grain breakfast bars at the bottom. This is not a regular food dumpster, so it is particularly clean. The food find is a surprise because this commercial dumpster services a mini-mall of small offices. I love economy and loathe waste—especially the waste of perfectly good food.
Tethering the dogs to the closest fence, I return to the dumpster and I hoist myself up, over, and into the bin to investigate what appears to be individually-wrapped boxes of food bars. My yoga practice pays off.
Amazing. Four large cases of in-date, unopened, pristine boxes of individually wrapped granola bars, brownies and cake bars. One box in the stack has a hand-written note on top, “throw these out” (But why?). After hoisting and flipping one of the cases out of the dumpster, I manage to get back out. I collect dogs and turn to gather up one rather unwieldy box.
Back at home, I relay the sum of the situation to my husband, drop the dogs and head back to the dumpster to collect the rest of the cases with an over-sized backpack. I walk with the mantra, “Waste not, want not.”
A few blocks from our house, we have a disabled neighbor trying to support himself and his adult child on one disability check. After collecting all of the cases and bringing them home, I keep about half of the bars for our family, splitting the rest with our neighbor.
Why do people waste food? This is the discussion going on in our house. I remember finding an older statistic from 2010 where the United States Department of Agriculture estimated US food waste at the retail and consumer levels to be about 31% of the food supply, while the Environmental Protection Agency estimated in 2011 that approximately 21% of municipal solid waste is food. These are astounding figures.
Working his way through the various individually-wrapped treats, my husband notices a rare packet among them which is not properly sealed, because the edges do not quite match.
“Do you think they threw them out because of this minor packaging glitch”, he wonders.
“I don’t know” I respond.
A firm knock comes on our door. Our neighbor has come with an unexpected food gift. As I shelve several packages of pantry staples into our cupboards, I work on remembering my place in the grand scheme of things, and I am grateful for the wheel of sharing that operates in our neighborhood.
— Julian Lynn, Missouri
The post Sacred Food appeared first on Adbusters | Journal of the mental environment.
On hundreds of magazine covers and in newspaper pages, Mr. Grossman caricatured all manner of politicians and made puns on their names.
Fernando Desouches, senior global brand director for Lynx/Axe at Unilever, has joined BBD Perfect Storm to head up a new division focused on marketing-to-men.
Fever-Tree is to take over as title sponsor of The Queen’s Club tennis tournament, ending insurer Aegon’s nine-year tenure.
-BBH New York promotes God of War in its latest “Greatness Awaits” spot for PS4 (video above).
-WPP launched an onsite practice called Wunderman Inside.
-Publicis.Sapient hired Teresa Barreira from Deloitte as its new CMO.
-Cossette Vancouver welcomed Katie Ainsworth as executive creative director and promoted Pierre Chan and Scott Schneider to creative director roles.
-DiMassimo Goldstein art director Kathryn Renfroe dresses her dacshund up in a different homemade costume every week and posts pictures to Instagram for your viewing pleasure.
-Richmond design and animation studio Hue & Cry completed the process of spinning off from The Martin Agency.
-Space150 launched a longform ad for Cambria narrated by Colin Farrell which clocks in around 40 minutes.
–School of Communication Arts (SCA), London students made a documentary about copywriter Tony Brignull.
Nilesh Ashra and Paulo Ribeiro–the founder and managing director, respectively, of Wieden + Kennedy’s creative technology group The Lodge–recently announced that they will be leaving the agency to launch a new and unspecified venture. Their departures mark a significant shift for The Lodge, which launched in 2013 and effectively served as an “incubator” in which…
President Trump on Monday again brought up his plan to address the opiod epidemic in part with a powerful new anti-drug ad campaign, as CBS News reported:
… the president said the administration would be looking to create “unsavory” commercials to “scare” kids from using drugs.
“Kids can see these commercials they can say ‘I don’t want any part of it’, that’s the least expensive thing we can do,” he said.
People give excuses as to why they can’t exercise. No equipment, lack of enough space, or some other interesting excuse.
The Three Crowns Fitness Challenge Reloaded centers on having “No excuses” and encouraging participants to workout with whatever, including the things they see around them.
People give excuses as to why they can’t exercise. No equipment, lack of enough space, or some other interesting excuse.
The Three Crowns Fitness Challenge Reloaded centers on having “No excuses” and encouraging participants to workout with whatever, including the things they see around them.
People give excuses as to why they can’t exercise. No equipment, lack of enough space, or some other interesting excuse.
The Three Crowns Fitness Challenge Reloaded centers on having “No excuses” and encouraging participants to workout with whatever, including the things they see around them.
Vídeo mostra união dos brasileiros (risos) na preparação para a Copa
O post Patrocinadora oficial da FIFA, Hyundai lança primeira campanha da Copa do Mundo 2018 apareceu primeiro em B9.
Ferramenta se assemelha muito ao que é feito pelo Patreon, por exemplo
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Adeus papo de vendedor
O post “Ready. Shop. Go”: Ford lança loja de automóveis totalmente online apareceu primeiro em B9.