Mar
21
Cannes Lions names new chairman
Posted in: UncategorizedPhilip Thomas takes over from Terry Savage.
Mar
21
Havas owner Vivendi gives up fight to absorb games maker Ubisoft
Posted in: UncategorizedVivendi, the French media conglomerate that owns Havas, has admitted defeat in its attempt to buy control of computer games publisher Ubisoft.
Mar
21
Protein World told by ASA to change 'Carb Blocker' product name and avoid claims of health benefits
Posted in: UncategorizedProtein World, the supplement company behind 2015’s infamous ‘beach body’ ads has been ordered by the Advertising Standards Authority to change the name of one of its products and to cease claims about its effects.
Mar
21
Arm-Holding Nap Accessories – The sittingbridge 'Napwrap' Supports Your Body as You Rest (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Taking a plane or train means sharing an armrest with the person beside you which can be somewhat limiting if you’re looking to get some rest, so the sittingbridge ‘Napwrap’ has…
Mar
21
Are the techniques used by Cambridge Analytica part of the value exchange that social media users must accept?
Posted in: UncategorizedThe unfolding scandal around Cambridge Analytica’s use of Facebook data to sway elections through less than ethical means has raised some uncomfortable questions for the digital marketing community.
Mar
21
Future to buy FourFourTwo, Stuff and What Hi-Fi? magazines from Haymarket
Posted in: UncategorizedSpecialist media publisher Future is buying five consumer magazine titles from Haymarket Media Group in a deal worth up to £14m.
Mar
21
Rethinking travel's role in the age of tech backlash
Posted in: Uncategorized
As we sit within touching distance of 2020, we’re at a reckoning point socially, culturally and politically: Digital platforms including Facebook, WhatsApp, Twitter and YouTube are facing a backlash from users, media, regulators, politicians, governments and, in some cases, even the founders and early executives who built them.
The ill effects of a constantly dopamine-hit society, one created over the past decade, is now apparent. One of these effects is what Skift termed last year as “permanxiety,” or the never-ending anxious state of the world.
What does the coming tech backlash mean for the world of travel?
Mar
21
How WildAid and Grey tackled an elephantine task
Posted in: UncategorizedPrevious efforts to save the elephant were not working fast enough, so wildlife charity WildAid and Grey London decided to change the focus of campaigning.
Mar
21
Movers and shakers: BBC, Vice, BBH, MediaCom, Duke, Karmarama, Publicis and more
Posted in: UncategorizedWelcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Mar
21
Here's one publisher that likes the controversial Snapchat redesign
Posted in: Uncategorized
Snapchat’s January redesign has actually delivered some help to Self, which says the new look led to its best month on the app, with more than 10 million visitors.
“Our experience with redesign may be surprising,” says Carolyn Kylstra, Self’s editor in chief, acknowledging the popular take that Snapchat’s new layout hurt traffic for publishers, brands and web celebrities. That’s not the case at Self, a which typically saw about 8 million unique monthly views on its Snapchat channel before the update. February drew 10 million visitors, Kylstra says.
Average daily visitors increased 14 percent over January, Kylstra says, declining to disclose the exact number of visitors.
Mar
21
YouTube Is Making It Easier for Users to ‘Go Live’
Posted in: UncategorizedYouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices “in the coming months.” Live video product manager Vadim Lavrusik, former product manager for Facebook Live, said in a blog post that desktop users can start…
Mar
21
Co-fundador do WhatsApp diz para seguidores deletarem Facebook
Posted in: Uncategorized
Brian Acton usa Twitter para motivar seguidores a abandonarem rede de Mark Zuckerberg
O post Co-fundador do WhatsApp diz para seguidores deletarem Facebook apareceu primeiro em B9.
Mar
21
Disintegrated Home Furnishings – Snarkitecture & Pentatonic Designed a Fractured Furniture Range (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Snarkitecture worked alongside furniture label Pentatonic to create the Fractured furniture collection. The special collaborative project dials in on the relationship that lies between the concept…
Mar
21
Les Payne, Journalist Who Exposed Racial Injustice, Dies at 76
Posted in: UncategorizedA Pulitzer Prize-winning reporter, a passionate columnist and a mentoring editor at Newsday, he was a pioneer for fellow blacks in the profession.
Mar
21
AT&T-Time Warner Case: How the Biggest Antitrust Trial in Years Could Play Out
Posted in: UncategorizedHere’s what you need to know about a courtroom battle that could determine how you watch HBO or even sports.
Mar
21
Fox News Analyst Quits, Calling Network a ‘Propaganda Machine’
Posted in: UncategorizedRalph Peters, a retired lieutenant colonel, sent an email to his colleagues saying he was ‘ashamed’ of what the channel had become.
Mar
20
Tuesday Odds and Ends
Posted in: Uncategorized-The Martin Agency tried “Karate Therapy” in its latest for Geico (video above).
-GSD&M retained the U.S. Air Force account, winning a $741 million contract that expires in 2027 to aid in recruitment efforts.
-Despite WPP CEO Martin Sorrell‘s assurances that the holding company isn’t worried about consultancies, Publicis’ “2020: Sprint to the Future” plan includes a deeper dive into consultancy work.
-Dailey & Associates founder, L.A. ad legend Peter Dailey died last Saturday at the age of 87.
-Speaking at Advertising Week Europe, Sorrell said that agency consolidation will ““continue to be inextricably, driven by the media side of the equation.”
-He also discussed “Facebook, Cambridge Analytica and the WPP Gender Pay Gap.”
-W+K London hired Ashley Shack in the new role of director of talent.
Mar
20
New Viewability Standards May Give Extra Credit to Ads That Play Longer
Posted in: Uncategorized
The ad industry’s standards body wants help as it considers toughening the requirements to call digital ads “viewable” so they’re more comparable with TV and other media.
The Media Rating Council on Tuesday issued a call for research to help gauge what would happen, for example, if it required “viewable” ads to appear on screen in full instead of the current standard of halfway. It also wants to look at “duration weighting,” or varying standards above its current 1 second for display ads and 2 seconds for video.
Viewability became a big issue in digital advertising several years ago as marketers realized they were often paying for ads that appeared on screens only fleetingly, partially or not at all. The MRC responded with standards that it described as a “first step.”
Mar
20
Nova arte de Banksy critica processo de desenvolvimento no Brooklyn
Posted in: Uncategorized
Artista também protesta contra a prisão da jornalista turca Zehra Do?an
O post Nova arte de Banksy critica processo de desenvolvimento no Brooklyn apareceu primeiro em B9.
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