Hasta La Creative!

Circulation: 80,000 Frequency: Quarterly Background: Twenty-one years ago Bitch Magazine landed on newsstands. A podcast was developed several years later along with a blog which became a full-blown website. These components are collectively now known as Bitch Media, which operates under the tagline: “A feminist response to pop culture.” Bitch Media is geared toward 18-60…

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Monthly Unique Visitors: 4 million; 15 million monthly page views Background: Playboy.com launched in 1996 as the counterpart to the print version of Playboy magazine—the publication started by Hugh Hefner in 1953, which featured high-brow editorial mixed with pictures of naked women. The site became an SFW destination in 2014, but has played host to…

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Consumers use Google to search for products–and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases–while remaining on good terms with retailers, announced Google’s Daniel Alegre, president, retail and shopping, during Las Vegas retail conference Shoptalk on Tuesday. Shopping Actions allows consumers to…

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Grey London’s joint chief creative officers Vicki Maguire and Caroline Pay encouraged those working in the ad industry to spend less time worrying about making mistakes and more time making them, as it was the only way that the industry would progress.

Hendrick’s, the William Grant & Sons gin brand, has constructed an experience around time with a “peculiar pub quiz” and an evening of storytelling.

“The tabloid cover was the nice handiwork of Design Director Tom Alberty,” New York Magazine Editor-in-Chief Adam Moss says in a statement accompanying its release on Instagram. (The issue hits newsstands today.) “A custom blend of Enquirer and Us Weekly styling.”

The central figure is, naturally, outgoing White House Communications Director Hope Hicksthe subject of Olivia Nuzzi’s cover feature, titled “What Hope Hicks Knows” online (subhed: “The departure of the Trump whisperer has left the White House in even deeper chaos. Which surely pleases some outsiders angling to get back in”).

“If the likes of Us Weekly covered government figures the way they cover reality television stars,” Moss adds, “Hicks would be a tabloid superstar.”

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The U.S. ad market is expected to generate $197 billion in revenue this year, a 5.5 percent increase from 2017, according to a new forecast out of Magna. That’s up from Magna’s previous estimate, which predicted 5 percent growth.

It also bests the 2.7 percent rise in 2017, which of course reflects the benefit of this year’s cyclical events like the mid-term elections, Winter Olympics and FIFA World Cup. Excluding those, Magna predicts ad sales will grow 3.7 percent. That’s slightly slower than the 4.5 percent increase seen in 2017 when adjusting for events last year.

Digital is growing at a faster clip than Magna previously expected, poised to control half of all ad dollars in 2018. Formats like search, video, display and social are expected to bring in 50 percent of total ad sales this year, one year earlier than previously anticipated, according to Magna. Digital ad sales are projected to grow by 14 percent this year to $97 billion, with almost 60 percent of that coming from mobile.

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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: In the latest sign of the magnitude of Facebook’s crisis, the co-founder of WhatsApp, Brian Acton, tweeted, “It is time. #deletefacebook”. Acton became a billionaire when Facebook bought WhatsApp in 2014 for $19 billion; now he’s joined the ranks of one-time Facebook insiders bashing the company. Will masses of Facebook users desert the social network? Probably not. It’s not so easy to quit, as The Daily Beast points out. EMarketer has said it sees no signs of advertisers leaving, either.

But investors are worried, and Facebook has lost over $60 billion in market value since reports this weekend explained how Cambridge Analytica, a political data firm that worked on Donald Trump’s 2016 presidential campaign, was able to gather data from tens of millions of Facebook users. “Facebook just lost more than twice Tesla’s entire market cap in two days,” as Bloomberg News puts it.

Other Facebook developments:

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Kahlua, the coffee liqueur brand owned by Pernod Ricard, is hosting a brunch club in Manchester.