Campanha se alinha ao novo posicionamento da F1 de colocar torcedores em primeiro lugar
O post Primeiro vídeo da temporada 2018 da Fórmula 1 mostra aos fãs a força do esporte apareceu primeiro em B9.
Além do vídeo, campanha ganhará uma série no canal Sony
O post Fanta promove influenciadores a donos da marca em série “Donos da P**** toda!” apareceu primeiro em B9.
(TrendHunter.com) Construction work is notorious for its early hours, so people toiling in the construction industry will be happy that a product like the Makita CM501DZ exists. The new coffee maker was made by Makita,…
Super Bowl LII is nearly forgotten but the brands that advertised in it are still working their commercials: Persil, Doritos and Mtn Dew are back on the Viral Video Chart this week.
As ever, the view counts below reflect both organic, “viral” views and, more often, paid ad placements.
.mfp-fade.mfp-bg {
Although Drew Barrymore is a prominent actor–a member of a legendary family of thespians, appearing at the age of 6 in ET, and, most recently, in the second season of the Netflix series Santa Clarita Diet, premiering March 23–she is not known for her singing or dancing abilities. And that is precisely why she is…
“Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing where travel takes you?” asks Erik Trinidad, host and creator of travel web series Plausibly Ridiculous. No one has the time…
With technology moving as fast as it is, we’re all scrambling to stay relevant. And marketers are no exception. Every day, we’re met with stories about robots taking over our jobs and AI-less businesses soon being left in the dust. And in this dramatically shapeshifting panorama, it’s easy to get all shifty-eyed and assume your…
Super Bowl LII is nearly forgotten but the brands that advertised in it are still working their commercials: Persil, Doritos and Mtn Dew are back on the Viral Video Chart this week.
As ever, the view counts below reflect both organic, “viral” views and, more often, paid ad placements.
.mfp-fade.mfp-bg {
Hue & Cry, the Richmond-based production company that specializes in design and animation, is becoming a fully independent studio after separating from The Martin Agency. Magnus Hierta, Hue & Cry founder and executive creative director, is now the majority owner, and will be joined by Sean McClintock, who comes on board as creative director and partner. An experienced designer, illustrator, animator and director, McClintock spent over a decade freelancing at many of the top animation, VFX and design studios in New York, including Trllback & Company, Psyop, The Mill, Charlex, Buck, Hornet and many others. Heading up the production arm of the company is Whitney Green, executive producer and partner.
(TrendHunter.com) The Honomobar is a bar built out of an old recycled shipping container, by a company named Honobobo.
Available to be shipped anywhere in North American, the bar features a three-foot cedar overhang,…
The German photographer, as guest editor of a prestigious annual collection of essays, considers the increasing rejection of facts in political and social discourse.
Monthly Unique Visitors: 5 million Background: Shape.com first became part of the internet in the early 2000s. And since then it’s been helping women crush their wellness goals by providing the inspiration to get started, the motivation to keep going, and the tools they need to make their mission a reality, says Kiera Carter, executive…
The post How To Pitch: Shape.com appeared first on Mediabistro.
Monthly Unique Visitors: 5-7 million Background: Mom.me kicked off on Mother’s Day 2012 and has been educating moms and moms-to-be about the joys and frustrations of motherhood ever since. Its target audience is millennial women who are eager to read about everything from ovulation to breastfeeding to dealing with toddler tantrums. “We want to be…
The post How To Pitch: Mom.me appeared first on Mediabistro.
Circulation: 3 million Frequency: Bimonthly Special issues: None Background: In 1967, Nicholas Charney, Ph.D founded a magazine that dealt exclusively with the study of the human mind. Nearly 20 years later, Psychology Today was adopted as the house magazine for the American Psychological Association, and it’s now independently published by Sussex Publishers Why bring a…
The post How To Pitch: Psychology Today appeared first on Mediabistro.
Right now is the perfect time to start thinking about making big moves for the new year—and Bloomberg has a bunch of great opportunities for you to check out.
They’re hiring across the organization with job openings in radio, TV, digital, account management and more. Take a look & get your applications in for a great start to 2018.
Find out more about careers at Bloomberg
The post Exciting Job Opportunities with Bloomberg appeared first on Mediabistro.
Account executives are always in demand. No matter the industry—advertising, ad sales, public relations—an effective account exec makes sure existing clients are happy, and reels in new ones. And if you’re the one bringing in more business or making sure you retain the clients you have, there are plenty of employers who want to hire you.
Looking for a new job as an account executive? Get a glimpse of a few of the open jobs below or checkout all the account executive positions on our job board.
See All Account Executive Jobs
The post Account Executive Jobs to Apply to Right Now appeared first on Mediabistro.
It’s no secret that today’s media environment has been challenging for publishers, as audience attention (and the resulting ad dollars) grows ever more elusive.
Consumer attention and media consumption has shifted dramatically from radio, newspapers and television to mobile and social media platforms. People want access to news and information wherever they are and audiences want to directly engage with content.
Media companies are struggling to adapt to the way that people get their hands on everything from hard hitting news to feel good stories.
However, for some companies, this constant evolution presents more of an opportunity than a hurdle—and nobody is better at staying ahead of the curve than Group Nine Media.
Group Nine Media is the parent company of four powerful brands you’ve frequently seen in your social media feeds: NowThis (the no. 1 most watched U.S. video news creator on social), The Dodo (the no. 1 animal brand on social), Thrillist (the most trusted digital brand in food, drink, travel, and entertainment) and Seeker (the digital leader in science and curiosity).
Known for its high-quality, timely, and engaging video content—not to mention killer social media strategy—Group Nine isn’t intimidated by the growing challenge of standing out in the crowded and ever-changing landscape—in fact, the company is excited by it.
“There is a ton of video content currently in users’ Facebook feeds, so the name of the game is to get people to stop scrolling and watch our videos,” shares Shelby Levinson, Supervising Producer for Publishing and Strategy at NowThis.
So much of Group Nine’s success is driven by its distributed content strategy on social media platforms. Within the company, there are obviously a lot of roles that fall within the video and social media management realm—including platform managers who are tasked with intimately understanding the ins and outs of their designated social media platforms.
However, just because Group Nine’s brands live and breathe on social doesn’t mean there aren’t plenty of other roles and departments that contribute to its mission.
“Our written editorial team actually works hand-in-hand with our social video team,” explains Matt Morales, Producer and Editor with Seeker. “Both teams attend the same pitch meeting and work together to make sure that they are creating complementary content that shares our editorial tone and vision. So, when you’re on Seeker’s website, you can not only read a great article on, say, the latest advancements in artificial intelligence, but you can also watch a video related to that content.”
Indeed, Group Nine places a great deal of emphasis on cross-functional collaboration in order to produce its standout content.
“In my day-to-day on the social team, I’m consistently working with other teams including video, written, business and operations, and analytics,” explains Nicole Hendrickson, Senior Social Media Manager for The Dodo.
Group Nine’s teams also work together to incorporate data driven insights into their editorial and social publishing strategies to make each piece of content as impactful as possible.
“We’re a social-first publisher, so every single piece of content we create is specifically tailored for the platform it’s being published to,” Hendrickson adds.
It’s no secret that Group Nine is forging a new path in the media landscape. But, don’t let that intimidate you—when it comes to hiring, Group Nine looks for people who are willing to learn and evolve, rather than people who have already mastered a specific skill set.
“It’s important to look for candidates who are open to trying new things and willing to dive right into the brand,” says Julie Cerick, Director of Operations at Thrillist.
That flexibility and willingness to experiment carries a lot of weight at Group Nine, particularly since the company is ready and willing to invest in helping people shake some of those standard beliefs and gain a better understanding of their innovative approach to media.
“When we bring in new employees, a big part of that training is getting out of the old habits and learning how to entice people to watch a video and keep watching,” adds Levinson.
With this forward thinking attitude, tackling new challenges, and plenty of driven, passionate employees on its constantly growing team, Group Nine has a lot of enthusiasm for the future—which is the very thing that keeps team members excited to head into the office day in and day out. The company is centered on core values: “care deeply,” “be brave,” “go first,” do good,” “stay close,” and “win together.” They recently hired their first Chief People Officer, Stacy Green who has a proven record of building the kinds of environments that allow employees to thrive.
“It’s the idea that anything could change at any moment, which is so exciting because it affords me new opportunities to learn,” concludes Cerick, “I love being kept on my toes and having to adapt to how the world consumes content. It’s changed so much in five years; imagine where we’ll be in the next five…”
Group Nine Media is hiring. Explore all the great open positions.
The post The New Wave of Media Consumption: How Group Nine Media Stays on Top appeared first on Mediabistro.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
