Hasta La Creative!

The marketer behind the much-lauded “Blood normal” campaign for Bodyform opened up at Advertising Week Europe on the new direction the brand has taken to fight taboos around periods.

Visit Florida, the US tourist board, is creating a video experience to encourage shoppers to visit the destination.

You get what you pay for in digital advertising, argues Bethan Crockett, senior director of brand safety and digital risk, EMEA, at Group M.

Two retired NBA powerhouses recently used their times in the spotlightCharles Barkley hosting “Saturday Night Live” and Kobe Bryant receiving an Oscarto respond to Fox News host Laura Ingraham, who had told another powerhouse, LeBron James, to “shut up and dribble” when he spoke out against Donald Trump.

Through scratchy black-and-white film, underscored by steady pounding, Barkley says, “Just because I dunk a basketball, doesn’t mean I should raise your kids.” The sheer conceit of what he said, coming as it did from a Nike spokesman paid to be a role model, caused an uproar.

Ever clever, the agency responded with a spot in which psychologist Joyce Brothers told Barkley that as a public figure he had to take some responsibility for his words.

Continue reading at AdAge.com

The Advertising Week Circus has once more rolled into town giving, providing entertainment for everyone.

(TrendHunter.com) Fotopro Mogo is a monopod made specifically for mobile devices, giving users who enjoy filming with their smartphones a way to take versatile shots. The design is based on a previously introduced…

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March Madness is well underway and if you’re a sports fan of a certain age, chances are you’re tracking your decimated bracket along with Bleacher Report.

The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook.

Continue reading at AdAge.com

Mark Zuckerberg promised to root out data delinquent developers, but not everyone is buying his newfound zeal for privacy.

On Wednesday, Zuckerberg finally broke several long days of silence about Cambridge Analytica’s reported abuse of Facebook data on 50 million users. The CEO vowed to police the platform more vigorously, and audit any developer that may have gotten access to user data.

In an interview on “Anderson Cooper 360” on CNN, Zuckeberg said Facebook was preparing to review thousands of apps. “We know what the apps were that had access to data. We know how many people were using those services and we can look at the pattern of their data requests,” Zuckerberg said. “We’ll be able to do audits of anyone who was questionable.”

Continue reading at AdAge.com

The president argued that the conversation in which he congratulated President Vladimir V. Putin could help relations with Russia and, in turn, national security interests.

Twitter’s chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter’s CISO since early 2015, is departing to start his own firm, according to The Verge, which first reported the news. Coates will be replaced in the interim by Joseph Camilleri, who is currently…