Between “buy it” buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present. However, industry insiders at marketing agencies don’t feel like the technology is all quite there–yet. At South by Southwest and Shoptalk, Adweek talked to three different…
The new campaign for Sklizeno captures an insight every parent can relate to – the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings.
Kids who don’t like vegetables usually hide them somewhere so they don’t have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate.?
The new campaign for Sklizeno captures an insight every parent can relate to – the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings.
Kids who don’t like vegetables usually hide them somewhere so they don’t have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate.?
The new campaign for Sklizeno captures an insight every parent can relate to – the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings.
Kids who don’t like vegetables usually hide them somewhere so they don’t have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate.?
(TrendHunter.com) FILA and Nintendo collaborate on exclusive Pokémon shoes. The capsule consists of five distinct anime-themed designs on the sports brand’s iconic Court Deluxe Low-Top silhouette. Boasting a…
(TrendHunter.com) Amkiri is a cosmetics company that is now introducing what it calls “the world’s first visual fragrance” with a product that combines aspects of cosmetics, body art, tattoos and…
Millennials: The word alone is probably enough to draw a reaction from most people. In digital media, however, this generation has represented one thing: a profitable audience. But as millennials transition to adulthood, publishers and advertisers alike are diverting their collective attentions to the next generation: Generation Z. The successor generation to millennials is the…
Speaking to some of the delegates at Adweek 2018, some of the recurring themes included the evolution of video and streaming as well as important issues surrounding data and diversity.
Facebook and Cambridge Analytica may be in the news now but the latter isn’t the only company with a powerful algorithm to scrape our data, writes the director of innovation at Brothers & Sisters.
(TrendHunter.com) Photographer and designer Thomas Habr was recently in attendance at Mercedes-Benz Prague Fashion Week, where he captured the street style looks of the others there in an exclusive series for Fucking…
(TrendHunter.com) With Seoul Fashion Week still underway in South Korea, many locals and visitors to the major hub are still celebrating their favorite designers. Recently, street style photographers Nicholas from…
Lauren Holleyoake, publisher of Grazia and The Debrief, explains how brands can bridge the gap between rhetoric and reality on the gender pay gap.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Ahead of Saturday’s March For Our Lives against gun violence in schools, Time magazine put survivors of the shooting at Marjory Stoneman Douglas High in Parkland, Florida, on its cover, with the headline “ENOUGH.” Its reporter visited the group’s social media content studio, which is in an undisclosed location in a strip mall; to get inside, Time says, “you have to knock three times on a locked glass door and then loudly identify yourself so the kids are sure you’re not an armed stalker.” Vanity Fair visited too and calls it a “secret meme lab designed to propel #NeverAgain beyond the march.” The students, with the help of a few alumni, are working on Twitter, Instagram and Snapchat content, according to VF, and plan to start work on YouTube videos next. Each member has veto power over content. One member tells VF that he “made four memes that could have been viral but released only two, because the other two are wryly satirical, ‘and the media yells at us when we’re laughing.'”
What brands are doing: Lyft says it’s offering free rides in 50 U.S. cities on Saturday to people attending March for Our Lives demonstrations. MTV and the NAACP are sending busloads of students to Washington, D.C., for the march, Teen Vogue reports.
A reminder: It’s not too late for creatives to submit posters to help amplify the March For Our Lives message. Send them to Ad Age’s Ann-Christine Diaz (adiaz@adage.com), and Ad Age will put them online so demonstrators can download and print them or put them on social media. Read more about the project here.
WPP has confirmed that it brought in controversial data company Cambridge Analytica as a “potential sub-contractor” during its pitch for the US Army’s advertising account.
Spotify hosted an intimate Kylie Minogue gig for its premium customers.
(TrendHunter.com) The VIVOBAREFOOT ‘Kanna’ is an all-new barefoot movement shoe with a lightweight and flexible design that provides plenty of protection and sensory feedback for activities like walking,…
Media agency leaders expressed frustrations over the lack of understanding among client marketing and procurement teams of what it takes to run digital media-buying operations in the current environment.
Samsung has created an interactive art gallery with features that showcase its latest smartphone model, the Galaxy S9.
BMW is touring climbing centres across the UK to target adventurous people with its X2 sports model.
Alexander Stanhope, head of production at Shortlist Media and named among Media Week’s 30 under 30 2017, shares his lessons from the ladder.
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