Hasta La Creative!

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: CBS’ “60 Minutes” finally aired Anderson Cooper’s long-awaited interview with Stephanie Clifford, aka Stormy Daniels, the adult film star who says she slept with Donald Trump in 2006. (One revelation from the report: Clifford says she was threatened by someone in 2011 as she was taking her baby daughter out of the car; she alleges that an unknown man told her to forget about the affair and “Leave Trump alone.”)

What will the ratings look like? Let’s just say it’s been quite a while since a “60 Minutes” segment was so hotly anticipated. The New York Times calls the interview “something of a national event, one marked by viewing parties and ‘Dark and Stormy’ cocktail specials at bars.”

Facebook apologizes, in newsprint

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The immersive cinema brand’s founder and creative director tells Yasmin Arrigo why brands should pay close attention to the growing importance of live experiences, and his vision for the future of Secret Cinema

What did the mobile network learn about targeting people aged 25 and under from last summer’s launch of its SIM-only ‘endless data’ Voxi product? Vodafone’s head of sponsorship and activation Daniel Underwood talks to Gurjit Degun

Here’s what agency life could be like in a future (not terribly far away) assisted by AI

Experiential measurement starts with setting clear and measurable objectives, says Sense’s planning director in response to SET’s executive creative director Ivan Entchevitch’s recent piece on measurement.

Swarovski has hired Publicis 133 as its global creative agency after a pitch process involving more than 20 agencies.

Calm, the charity that works to prevent male suicide, has installed 84 sculptures of men with a hood pulled over their faces on top of the Southbank Centre to raise awareness of the number of men who take their lives every week.

A reckoning is coming for the advertising and marketing industries – here is what you need to know, according to the founders of New Breed Services.

Beauty marketers’ rush to embrace the influencer set has left them in a bad place, says the chief creative officer and founder of Zak.

The popular live game show app HQ Trivia has bagged its first sponsor in Warner Bros., which will lead to the biggest prize pool players have seen, according to people familiar with the deal.

The app, a cultural hit since it arrived last year, has a deal with Warner Bros. worth $3 million to promote three movies, starting with Steven Spielberg’s “Ready Player One,” according to the people with knowledge of the terms. During Sunday night’s contest, the fan-favorite host Scott Rogowsky is expected to announce a $250,000 jackpot and the sponsorship tie-in for Wednesday’s game.

HQ Trivia and Warner Bros. declined to comment.

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